Website Visitors For Your Business Building Stro

Website Visitors For Your Business Building Strong Website Traffic

by: Peter Jordaan

It is worth looking at some values and strengths of a few technical and promotional elements of your website that will help you to lay a foundation in building profitable online success. Once you have decided on your market and have chosen a relevant domain name for your online business, you need simple and effective tools and methods to put and keep your business on a profitable track. Ideally you will want to make use of easytouse methods that keeps visitors coming to your website. Lets look at a few practical ideas.

When a visitor comes to your website you have to get their followup information by collecting their email address. It is important to ‘enable’ your web site to automatically deliver quality content such as a newsletter to visitors and allow you to follow up with extra information when necessary. Top marketers agree that this forms a large percentage of their online success. How do you do this? You create forms on your web pages, giving visitors the chance to subscribe to your optin list, newsletter or report. This allows you to introduce your service and offer something valuable in order to build relationship. Email followup through autoresponders is totally free and an absolute necessity for implementing. All you need to do is integrate the autoresponder into your web site via a form so that you can preload it with your newsletters. You may say that you’re not a writer, but what do you know about your industry? Write it down and put it into an informative newsletter. Subscribers can now begin to see you as an expert on the subject and look to you for the solutions that your business is already offering.

Once your newsletter is up and running, you can use these very same tips and ideas you share with your subscribers and also write a weekly article about your product or service, and then submit it to ezines online. This is very easy to do and will have great response for your business. There are tens of thousands of ezine publishers online that needs good content, and will give you valuable exposure for your business. You will have many sites linking to your site and people will be able to read what your business is about and visit your website. Then they will also be able to subscribe to your newsletter which provides even more information about your product or service. Each article has got a resource box at the bottom which allows visitors to visit your web site. Write your 4 to 6 line resource box by viewing some samples online and making up your own. Finding details of ezine publishers can quite easily be done through looking up in search engines.

Let’s go a step further and look at newspaper classifieds. By using little snippets of ideas from your newsletters and articles, you can come up with short eye catching promotional messages to use in newspaper classifieds. There are newspaper companies that offer state wide and nation wide advertising in their papers, often covering readership in excess of 2 to 3 million. By placing 1015 word tiny classified ads all over the globe can dramatically increase your website traffic. A big mistake people make when doing this is to try and make sales directly from their ads instead of just generating leads for later followup. You would want to get your leads to your web site first from where they can subscribe to your automated content.

Lastly lets consider the eye opener an affiliate program can have for your business. With the right product or service it is by far the hottest way of building your business and customer base. Submit your program to affiliate directories across the web. You’ll have affiliates making sales for you and not paying a cent in advertising until you’ve made the sale! Your advertising will be covered by your affiliates, and you can concentrate on providing customer service and continue followup with your increasing customer base through newsletter delivery and other product offers. By becoming familiar with how important it is to stay relevant in implementing these factors will benefit your business and you will find that you’ll be achieving better results.

About The Author

Peter Jordaan is the owner of a hosting company and shares information regarding values of hosting a successful online business. In his free onsite ecourse he covers more relevant information about these qualities. You can visit his website by going to http://wirelessbusinessmedia.com

[email protected]

This article was posted on December 14, 2004

by Peter Jordaan

Online Surveys Financed My First Website!

Online Surveys Financed My First Website!

by: Jason Glicken

Online surveys alone financed my first web site. Getting paid to take these online surveys is a winwin situation. Large companies want your opinion on their products and services and they are willing to pay you for it. These online surveys give them good insight into their target market, people like you, so they win. You win by getting paid for your time.

It all started about 5 months ago when I had finally decided I wanted to start my own online business. I have a full time job, a stay at home wife, and a 15 month old baby boy. I had no extra money, as you can imagine, and didn’t want to risk my hard earned salary without knowing if this venture would work. With no idea on how to go about starting an online business and with no startup capital, I did what all web surfers do; I surfed, and I surfed, and I surfed.

During the course of my research I ran across some ads for taking online surveys and getting paid for it. I was skeptical at first, but when I researched the companies that offered online surveys I found a few that were for real. So I signed up with 3 of the sites.

Once you sign up you fill out some easy questionnaires about yourself so the survey company can match you with one of their clients looking for your demographic profile (e.g. age, sex, where you live, what you do, etc…). Easy enough, still free, I filled out my profiles and that was it, they let me know that they would contact me when a survey that fit my profile was available.

Without skipping a beat I went back to my research. It was becoming more and more evident that I would need to learn a lot more before starting my own internet business. I decided that for any business venture you should be as prepared as possible. And I still had no extra money to even give it a try. I was still in my hunting and gathering phase.

Then one night while surfing the net, I got an email telling me that a $10 survey was waiting for me. Great! I logged into my account at the survey site and clicked the link to start the survey. It took me about 20 minutes. This particular survey company pays directly to your PayPal account (it took a couple weeks to see the money, but I did see it.)

I was hooked. Over the next several months I received more surveys. There are times when you don’t qualify for a survey. This could even happen a couple times in a row. Don’t worry they will keep sending them and you will qualify for a lot of them.

About 4 weeks ago I decided I knew enough about web sites, web site hosting, web site promotion, newsletters, and most of the basics of starting my own site. So I logged into my PayPal and found $32 (all from surveys), and logged into my other 2 survey sites, $20 dollars in one account and $45 in the other. I had my startup money!

Taking these surveys enabled me to start my own business online using only the money I made online. No out of pocket money was needed to set up my site, get my domain name and start a hosting plan. In reality this is more than enough money to start a website backed business. I used only my PayPal money to set up my web site, and not all of it. Yesterday, I deposited $40 of survey money into my checking account and then transferred it to my PayPal account. I now have a little war chest for financing my online business.

Online survey companies (the real ones) don’t charge you to join, don’t spam you when you do (I only get invitations from them, nothing else), and pay you when your done. It can take up to 4 weeks to get paid (sometimes less sometimes more). For me this was not a problem since I was not yet knowledgeable enough to start my web site.

I still spend most of my time surfing and learning but I also understand the concept and dangers of procrastination. I did take my time getting started based solely on financial reasons, now that I have the money to get started that is exactly what I am doing, getting started!

I want you all to know that making money online is a reality. Surveys will make you money, I still take them as soon as they hit my inbox, but you will not be able to quit your day job. If you don’t give up and hang in there you can start your own web business without touching any offline money. If you don’t want to start a business then buy yourself or someone a gift with the money you earn. It truly is easy money!

By: Jason Glicken

About The Author

Jason Glicken Editor The Affiliate Journal

Copyright 2005 All Rights Reserved.

Create start up capital completing FREE surveys online.

http://www.theaffiliatejournal.com/sparechange.php

Better to be a doer than a dreamer…

[email protected]

This article was posted on January 19

by Jason Glicken

Make Free Money With Google

Make Free Money With Google

by: John Baker

Have you received your check from Google? If you own a business website you should be receiving a check from Google. Why not accept a check every month from Google by placing their ads on your site?

Google AdSense allows you to serve textbased Google AdWords on your web site, (ads are relevant to your web site subject) and receive a share of the payperclick payment. There are payouts of 50 cents or more per click being achieved through AdSense. It is simple to join and itกs free.

Go to google.com/adsense and you should be serving Google AdWords usually within 24 hours.You can choose between either horizontal or skyscraper AdSense ads, and they also have a large variety of color schemes to choose from. After your site has been approved you will paste a code into your site and the text ads will appear. Always backup your site before you paste your code, as you may decide to change your AdSense location.

Google also is doing a good job of finding ads that are highly relevant to your site. They go beyond simple keyword matching to understand the context and contents of web pages. They are able to know what a page is about, and can precisely match Google ads to each page. Then they also give you the ability to block certain ads from appearing on your site if you choose.

So what are you waiting for? Itกs Free and you get paid!

This article may be reprinted providing it is published in itกs entirety, including the authorกs bio and link to the URL below.

About The Author

The author, John Baker, is the editor of BestHomeBusinesseNews. A newsletter dedicated to supporting the home business entrepreneur. If you’re looking for some of the best home business opportunities, tools, thoughts, ideas, and support from a dependable source, come by, visit,and grab a FREE subscription today at: http://www.besthomebusinessideas.net or email your questions to: mailto:[email protected]

This article was posted on April 06, 2004

by John Baker

Keyword Ownership: What It Is And Where Itกs Heade

Keyword Ownership: What It Is And Where Itกs Headed

by: Richard Zwicky

Have you ever got one of those silly emails that offers to let you own a keyword? Silly question. How many such emails do you get every day?

A number of such services regularly email me offering keyword ownership of premium keywords for $300/year. They say that anyone can type the keyword I bought in the address bar of Internet explorer, instead of typing in a URL, and they will be sent directly to my site. In total it seems that there are about 2% of Internet users worldwide who have enabled one type or another of this system, spread out between a few competitive services.

Data shows that between 4% and 7% of search queries are performed by entering something in the address bar. By default for IE users, these searches are automatically routed through to MSN search. Many of us however have installed so much software over time, and unknowingly, some of this software has rerouted these search queries to other search portals, such as iGetNet, or others. This often happens if youกve installed any file sharing software. We have all heard / read about how many extra กfeaturesก come with programs like Kazaa. This means that your default search from the address bar may no longer be MSN, and may have been rerouted elsewhere, but the basic principle still applies. Of the queries that are actually run from an address bar, at least half of them are unintentionally instigated by people mistyping the desired URL. This means that between 2% and 4% of Internet users actually search via their address bar.

So how exactly do these address bars work? There are many of these companies offering this kind of service, with each one of them selling the very same keywords to different and sometimes competing companies. To make things worse, the keywords you might buy will only work with the issuing companys proprietary address bar plugin. Then, to actually offer search capabilities from the address bar, each of these service providers needs to get individual Internet users to download and install their plugin, and remember to run searches from the address bar.

How effective can a marketing strategy of this nature be when the various tools are not interchangeable, there are numerous competitors selling the same key words to different companies, and you are targeting only a small fraction of Internet users? If your ad is being displayed because its similar to the search query, are you paying for irrelevant results? This can happen; If there is not a perfect match to a search query, the next closest match may be displayed.

Competing with these companies is any search engine that offers its own toolbar. You can download a toolbar from any number of engines, and run searches on any key word or phrase quickly and easily. You then get the search engines selection of closest matches, from all the web sites they have indexed. They offer more than just one choice, and dont cost anything

Who Started This?

Started in 1998, Realnames was the first company that tied searching via the address bar to a web browser. At the time, it was touted as a value added solution for businesses around the world who were attempting to get their products found quickly, but didn’t want customers to have to wade through a sea of Web addresses to reach their destination.

In part, it was deemed necessary because so few web site operators were search engine savvy, and fewer still knew anything about search engine optimization and promotion. What the Realnames solution did was allow a web site operator to buy a keyword, and then when any user of Internet Explorer would type that keyword into the IE address toolbar, they would get directed to the web site that owned the keyword.

The company hoped to profit from businesses which wanted to reach Internet users who would type keywords into their browsers address bar instead of remembering the url, or going through a standard search interface.

Unfortunately for the company, the service was entirely dependent on Microsoft; and when Microsoft stopped supporting the technology in May 2002, the company was forced to close. The reason it was so totally dependent was simple; Unlike the new companies on the market today, Realnames did not depend on an end user downloading and installing a plugin, instead it was essentially integrated into Internet Explorer by Microsoft. Therefore everyone who used IE automatically had the plugin.

The Legal Question

Each of the companies offering these services has a policy designed to ensure that a web site only buys keywords related to their content, and their review process is designed to keep cybersquatters from hijacking popular names and products. Unfortunately, there is no way to guarantee that any one of these keyword ownership services adheres to any naming standard, or even ensures that any purchaser has the legal right to any of the terms they are buying. This means that the rights to copyrighted material like กPepsiก or generic words like กbusinessก could end up in the hands of the first buyer. While Pepsi is a well known brand name, there are millions of copyrighted and trademark protected terms, covered in multiple jurisdictions. It would not be cost effective or practical for these services to police copyright and trademark infringement.

In the summer of 1999, the U.S. Court of Appeals for the Ninth Circuit, denied Playboyกs request for an injunction barring a search engine from selling advertising based on the terms playboyand playmate. In the precedent setting ruling regarding keyword advertising, Judge Stotler of the United States District Court in Santa, Ana, California, dismissed a lawsuit brought by Playboy Enterprises against the search engine Excite, Inc. and Netscape. The ruling limited the online rights of trademark holders, as it recognized that a trademark may be used without authorization by search engines in advertising sales practices.

Playboy claimed that the search engines were displaying paid banner ads from pornographic web sites whenever กplayboyก or กplaymateก were used as a search term. As the owner of the trademarks for both terms, Playboy argued that the use of its trademarks for a third party sales scheme was trademark infringement and branding dilution.

In the ruling dismissing Playboyกs case, the Judge found that Excite had not used the trademarks กplayboyก and กplaymateก in an unlawful manner. This was because Excite had not used the trademarked words to identify Excites own goods or services and therefore trademark infringement laws did not apply. It was further determined that even if there was trademark usage, there was no infringement because there was no evidence that consumers confused Playboy products with the services of Excite or Netscape.

What about within Meta Tags?

Is it illegal to use trademarked terms in your meta tags? Sometimes. The problem occurs with how and why you are using the terms. Web sites that use the tags in a deceptive manner have lost legal battles. However, legitimate reasons to use the terms have resulted in successful defenses.

In a case involving Playboy, the firm was able to prove trademark infringement, based on use of their trademark in meta tags, url and content on the web site. The case was filed by the firm against web site operators for stuffing their web pages with the words Playboyand Playmatehundreds of times. Furthermore, the defendants were also using the terms Playboy and Playmate in the site names, URLs, and slogans. In this case the Judge ruled for Playboy, as there was a clear case of trademark infringement.

In the separate case, Playboy vs. Terri Welles, the court refused Playboyกs request. The reason was simple. Terri Welles was Playboyกs 1981 Playmate of the Year. She had used the terms กPlaymateก and กPlayboyก on her web pages and within her meta tags, and the Court felt she had a legitimate right to use them to accurately describe herself, and to ensure that the search engines could catalog her web site properly within their databases. Playboyกs appeal was dismissed on Feb. 1, 2002.

In Summary

It is clear that if you have a legitimate reason to use a trademarked word or phrase in your web site you can. You may also rent their ownership from one of the keyword ownership companies. Be careful, though, it is possible that may get sued.

Does the technology work? Yes, but only for some of the approximately 3% of Internet users worldwide who have installed any one of a variety of competing plugins that enable this type of searching. I stress a fraction of the 3%, as you would need to buy the keywords from each individual vendor to ensure reaching all 2%.

About The Author

Richard Zwicky is a founder and the CEO of Metamend Software, www.metamend.com, a Victoria B.C. based firm whose cutting edge Search Engine Optimization software is recognized as the world leader in its field. Employing a staff of 10, the firmกs business comes from around the world, with clients from every continent. Most recently the company was recognized for their geolocational, or GIS, along with their phraseology technology and context sensitive search technologies.

[email protected]

This article was posted on November 11, 2003

by Richard Zwicky