7 Key Points to Consider When Choosing a Web Host

7 Key Points to Consider When Choosing a Web Host

by: Kyle Dusang

With literally thousands of web hosting companies in the industry all vieing for your business, carefully consider these key points to ensure you make the most well informed decision possible.
1. Server Space
First, think about how much space your site will take up on a server. Unless you are planning on running a software repository or an image gallery, the files that make up your website will probably only use between 1 and 5 megabytes of disk space. Many companies will offer several hundreds of megabytes of webspace for a very reasonable price in attempt to out perform their competitors, but ask yourself กDo I really need that much space?ก. Though itกs true that you should allow your site กroom to growก, don’t opt for what seems like a great deal on a massively sized account if youกll never use all of the space offered. Chances are youกll find an even better deal on an amount of space more suitable for your site size.
2. Data Transfer Allowance
This decision should be based on the same principal as above. Though you may be convinced that your site will be the next Amazon or Yahoo and receive a gazillion visitors a day, you really shouldn’t need an extremely high data transfer allowance unless, as stated above, you’re running a software download site or a large image gallery. Even heavily trafficked normal HTML sites usually only use a few gigabytes per month in bandwidth allowance. Don’t go overboard just because it seems like an awesome deal. You may also want to be wary of companies who offer กunlimitedก data transfer as there are usually some fineprint stipulations that make this claim not entirely true. Be sure to read their terms and conditions very carefully before opting for this type of account. A five or ten gigabyte bandwidth allowance is usually plenty enough for a small to medium sized business or personal site.
3. Technical Support
A very important point to consider when choosing a web host is the types of technical support offered by the company and how easy they are to contact when you need them. Ideally, a company should offer 24/7 tollfree telephone support and email. I have seen companies that do not even offer a telephone number on their website. You should look for a company that is very easily accessible in your time of need. Nothing is more frustrating than being in the middle of working on your site and needing an important piece of information to finish the job and not being able to contact your hosting company to find it out.
4. CGIBin Access
No matter what type of site you are planning on running, chances are you will eventually need to install some type of CGI script. Whether it be a mailing list management script, contact form processor, or maybe even a fancy credit card processing script, your hosting account will need to allow you to install and run them. This requires access to a special folder on your server called กCGIBinก. Some hosting accounts will only allow you to use กpreinstalledก scripts as a security measure. These are scripts that the owners of the company have installed and configured so that they know that they will work properly and not adversely affect their serverกs performance. That may be all you need, but if you have the knowledge, itกs always nice to have the ability to install your own scripts and configure them to suit your individual needs. You should also be sure that the account you choose supports the language in which your scripts are written, such as PHP, Perl, etc.
5. UpTime Guarantee
Another very important issue in determining the value of a hosting company is how often and for how long their servers กgo downก. No matter how good a deal you get on server space or bandwidht allowance, or how wonderfully the companyกs tech support takes care of you, your site can’t receive visitors or produce revenue if the machine on which it is hosted is not up and running. Naturally you want a company who can guarantee the highest uptime percentage possible. Servers are taken down briefly from time to time for maintenance or upgrading, so no company can ensure 100% uptime, but you want your site to be hosted on dependable, well managed machines that are not constantly having problems which require them to be down for long periods of time.
6. Email Accounts
Again, like data transfer allowance and server space, some companies will offer you loads more email accounts than you will ever use. Some offer hundreds or even unlimited email accounts as a selling point. This is an important factor if you are Bill Gates and have thousands of employees, each who need their own email box, but not such a big deal if you’re just one person or a small company. You should be okay with 10 or 15.
7. Reputation
This is probably the most important factor to consider when choosing a web host. Do your homework. Pay attention to any negative feedback you may hear or read about a particular hosting company. There are several sites arount the Web that feature discussion forums that allow people to discuss and critique various hosting companies. Ask specific questions about any company you might be interested in using to see if anyone else has had any negative experiences with them. As a beginning webmaster, I had initially contracted the services of a particular web hosting company to host my first site, who promised very good, dependable service for a very cheap price. Then one day, for no apparent reason, decided to delete my entire site without warning or explanation. Only then did I visit some hosting forums and find that many others had similar negative experiences with that company. Don’t make the same mistake I did, find out for sure from the start that your hosting company is not going to let you down.

About The Author

Author: Kyle Dusang

Webmaster of http://www.verybesthosting.com

Looking for a web host? Compare plans, features, and pricing from several of the Webกs most reputable hosting companies all in one place at eryBestHosting.com.

[email protected]

This article was posted on July 28, 2004

by Kyle Dusang

SEO Success: Step One is Good Web Design

SEO Success: Step One is Good Web Design

by: Chesa Keane

Creating a welldesigned website is the first step in your internet marketing strategy. Once the website has been created and optimized, there are further techniques to employ that will drive traffic to your website for successful, longterm results. You wouldn’t consider opening a retail store in a major shopping mall without signage and you shouldn’t consider having a nice looking website designed without expanding your web presence in order to be found on the internet. But unless the website is designed correctly to begin with, followon SEO efforts will have limited results at best. The following strategy overview is designed to bring about productive SEO results:

Create an attractive website that is complementary to your company image and provides your targeted audience with information about you, your company and your products and/or services.

Design a website that has a calltoaction in the form of a purchase or providing you a contact, subscription or other commitment from your visitor.

Create a successful marketing arm for your overall business promotion and marketing campaign to promote your business, products and/or services with the many followon strategies that drive traffic to your website.

Become competitive in your industry and marketplace by meeting or exceeding the industry marketing standards and attracting a qualified audience for your products and/or services based on a strong reputation.

Generate and maintain or grow internet traffic to your website resulting in a conversion of traffic into sales of your products and/or services by evolving as your market demands.

This search engine optimization (SEO) strategy is composed of several processes in three stages: 1) Good web design, 2) Attracting attention from search engines and directories, and 3) Creating longterm popularity on the internet. However, it all starts with good web design. Website design is the foundation and beginning of a successful internet marketing strategy. It is true that there are websites on the internet that are unattractive but somehow seem to work. If there are aspects of these websites that work, imagine how well they could do if they simply followed basic design implementation tactics that resulted in a good image as well as simply pushed information out to the viewer.

These basics are essential for Tier 1 success:

Good web design will complement and enhance the company image and offline marketing campaign products creating a corporate branding if done well.

Easy, logical navigation that leads the viewer deeper and deeper into the web of information provided by the website will keep the visitor on your site longer and give you more time to sell your products or services.

Attractive but quickloading graphics that are pleasing to the eye and meaningful to the website will guide the viewer along the route you decide is important for explaining what you offer.

Keyword usage that is search enginefriendly depends on how the keywords are utilized, the placement of the keywords, the frequency of the most important keywords and their relevance to the website.

Website coding that is lean, clean and without errors will keep the search engines happy and your viewer seeing exactly what you intended to offer.

Relevance of content to the theme of the site is essential. Be concise, to the point and focus on your goals. If you have multiple themes and offerings, consider multiple websites to address the different markets, then tie each website back to the others by linking.

Changing content that changes frequently and stays fresh keeps your viewer returning and prevents the search engines from treating your website as if it were stale news. A stale site will be ranked lower by the search engines.

Content is king itกs all about content, content, content. But how that content is presented is what makes the difference.

(c)2005 TAO Consultants, Inc. All rights reserved.

About The Author

Chesa Keane of TAO Consultants has been involved with the internet for 10 years through internet consulting, web development and search engine optimization. Go to www.computergoddess.com for a free Search Engine Optimization Checklist.

This article was posted on September 14

by Chesa Keane

Maps of Cyberspace

Maps of Cyberspace

by: Sam Vaknin, Ph.D.

กCyberspace. A consensual hallucination experienced daily by billions of legitimate operators, in every nation, by children being taught mathematical concepts…A graphical representation of data abstracted from the banks of every computer in the human system. Unthinkablecomplexity. Lines of light ranged in the nonspace of the mind, clusters and constellations of data. Like city lights, receding…ก (WilliamGibson, กNeuromancerก, 1984, page 51)

http://www.ebookmap.net/maps.htm

http://www.cybergeography.org/atlas/atlas.html

At first sight, it appears to be a static, cluttered diagram with multicoloured, overlapping squares. Really, it is an extremely powerfulway of presenting the dynamics of the emerging epublishing industry. R2 Consulting has constructed these eBook Industry Maps to ‘reflect the evolving business models among publishers, conversion houses, digital distribution companies, eBook vendors, online retailers, libraries, library vendors, authors, and many others. These maps are 3dimensionaloffering viewers both a highlevel orientation to the eBook landscape and an indepth look at multiple eBook models and the partnerships thathave formed within each one.ก Pass your mouse over any of the squaresand a virtual floodgate opens a universe of interconnected and hyperlinked names, a detailed atlas of who does what to whom.

eBookMap.net is one example of a relatively novel approach to databases and web indexing. The metaphor of cyberspace comes alive in spatial, two and three dimensional maplike representations of the world of knowledge in Cybergeographyกs online กAtlasก. Instead of endless, static and bichromatic lists of links Cybergeography catalogues visual,recombinant vistas with a stunning palette, internal dynamics and an intuitively conveyed sense of interrelatedness. Hyperlinks are incorporated in the topography and topology of these almostneural maps.

‘these maps of Cyberspaces cybermaps help us visualise and comprehend the new digital landscapes beyond our computer screen, in the wires of the global communications networks and vast online information resources. The cybermaps, like maps of the realworld, help us navigate the new information landscapes, as well being objects of aesthetic interest. They have been created by กcyberexplorersก of many different disciplines, and from all corners of the world. Some of the maps … in the Atlas of Cyberspaces … appear familiar, using the cartographicconventions of realworld maps, however, many of the maps are much more abstract representations of electronic spaces, using new metrics and grids.ก

Navigating these maps is like navigating an inner, familiar, territory.

They come in all shapes and modes: flow charts, quasigeographical maps, 3d simulatorlike terrains and many others. The กweb Stalkerก is an experimental web browser which is equipped with mapping functions. The range of applicability is mind boggling.

A (very) partial list:

The Internet Genome Project กopensource map of the major conceptual components of the Internet and how they relate to each otherก

Anatomy of a Linux System Aimed to ก…give viewers a concise and comprehensive look at the Linux universeก and at the heart of the poster is a gravity well graphic showing the core software components,surrounded by explanatory textก

NewMedia 500 The financial, strategic, and other interrelationshipsand interactions between the leading 500 new (web) media firms

Internet Industry Map Ownership and alliances determine status, control, and access in the Internet industry. A revealing organizational chart.

The Internet Weather Report measures Internet performance, latency periods and downtime based on a sample of 4000 domains.

Real Time Geographic Visualization of WWW Traffic a stunning, 3d representation of web usage and traffic statistics the world over.

WebBrain and Map.net provide a graphic rendition of the Open Directory Project. The thematic structure of the ODP is instantly discernible.

The WebMap is a visual, multicategory directory which contains 2,000,000 web sites. The user can zoom in and out of subcategories and กunlockก their contents.

Maps help write fiction, trace a userกs clickpath (replete with clickable web sites), capture Usenet and chat interactions (threads), plot search results (though Alta Vista discontinued its mapping service and Yahoo!3D is no more), bookmark web destinations, and navigate through complex sites.

Different metaphors are used as interface. Web sites are represented as plots of land, stars (whose brightness corresponds to the web siteกs popularity ranking), aminoacids in DNAlike constellations,topographical maps of the ocean depths, buildings in an urban landscape, or other objects in a pastoral setting. Virtual Reality (VR) maps allow information to be simultaneously browsed by teams of collaborators, sometimes represented as avatars in a fully immersive environment. In many applications, the user is expected to fly amongst the data items invirtual landscapes. With the advent of sophisticated GUIกs (Graphic UserInterfaces) and VRML (Virtual Reality Markup Language) these maps may well show us the way to a more colourful and userfriendly future.

About The Author

Sam Vaknin is the author of กMalignant Self Love Narcissism Revisitedก and กAfter the Rain How the West Lost the Eastก. He is a columnist in กCentral Europe Reviewก, United Press International (UPI) and ebookweb.org and the editor of mental health and Central East Europe categories in The Open Directory, Suite101 and searcheurope.com. Until recently, he served as the Economic Advisor to the Government of Macedonia.

His web site: http://samvak.tripod.com

This article was posted on February 2, 2002

by Sam Vaknin, Ph.D.

What Makes Podcasting Different

What Makes Podcasting Different

by: Mahmood Bashaash

When the signs of a new technology for developing web content appeared, nobody was aware about its growth speed. Now, after months, the podcasting (http://en.wikipedia.org/wiki/Podcasting) is going to be more and more popular and new publishers are developing content, based on this technology. They have found this method intuitive and attractive to clients. But regardless of the fascinating aspects of multimedia content, what other options make the podcasting different than other methods of providing and publishing content? Here, I have listed five major differences. Perhaps, at the time that you read this article, as this technology is going to be more mature day by day, new reasons could be added to my list. I leave it to the readers’ interests to search for new options.

In spite of other known methods of delivering content which are mostly based on Push technology, the podcasting is based on pull technology. In push technology, the content is delivered, directed from the source to the consumer. The consumer has no control over it. For example, when a radio channel starts at a specific time, follows based on a predefined and fixed program and ends at a specific time, the consumer has no chance or permission to alter any part of it. If you lose a part of the program, you won’t be able to relisten to it. You can not rewind it, stop it and think a while about the subject then replay it. This is push technology. But, if you could have control of the flow of the content, it would be pull. The consumer selects the content and controls it. Podcasting is a kind of pull technology. You download selected content and use it based on your own desire and full control over the flow of content.

However there are many notifying and automatic content syndication utilities, but you should always surf different websites for different content. This is your responsibility, as the consumer of the content, to go and visit the source of the content, on a website. But podcasting removes this step. Just one time, for ever, you choose your desire radio channel, news feed, poet channel or else. Then the aggregation software would be responsible to deliver the most recent casts right in your mobile MP3 player. After a while, you would even forget the address of websites and just listening to the downloaded up to date content would be your daily fashion.

Internet connection is not that much easy to be available every time and every where. So, using web contents would be impossible in many cases. When you are driving, climbing, resting and walking in the morning, you would be deprived of having access to web content. No web log, no web surfing, no radio channel and else. But, the downloaded podcasts are available in the MP3 player which could be accessible to you in different occasions and places, making casts ready to use. No laptop and phone line to connect to the Internet is needed. No clean place to sit and use your PC for surfing the web sites is required. Everything is loaded in your tiny MP3 player which is able to play hours without any need to electricity plugged.

The device for using podcasts is a tiny, every time and everywhere available MP3 player. The iPod is a brand which is owned by Apple company. It is why this technology is called Podcasting. The Pod is derived from iPod and cast from Broadcast. The iPod is not the only MP3 device that could be used. There are numerous providers of MP3 player devices that the consumer could use for listening to podcasts. These small devices are mobile. Consume very low energy to work. They are light and small. They are not expensive and are available with different capacities. MP3 players are very popular and you can see many people in the street that have hung them over their neck and are listening to the music. They are now part of the daily life. It makes the penetration ratio of the podcasts deeper than other type of contents that are basically dependant of having a PC, or laptop and Internet connection.

Possibility of developing podcasts is high. It is cheap and easy to develop. From very professional radio channel owners to amateur poets who have little audiences among their school friends would be able to easily develop podcasts. Just a personal computer with very basic multimedia capabilities, like, microphone input, audio output and software to record voice, combine with background music and convert to low quality and small size MP3 format. Then you need just a FTP account for uploading the MP3s. A very basic knowledge about RSS 2.0 standards is also required. For this last option, you can use current available feeds and alter them for your own needs. I just started using this method, as learning RSS 2.0 needs times. I copied an already created RSS file and edited it based on my own needs and it worked without having enough knowledge. To download your podcasts, the consumer should install very basic aggregator software, one like iPodder (http://ipodder.sourceforge.net) which is free. And finally a MP3 player software like iTune (http://www.itune.com) or Microsoft Media Player which is already installed on Windows operating systems.

Podcasting, like web logging, is rapidly growing and every day, new podcasts in different fields, from poetry to technology, from training to radio channels are being created and published on the Internet. There are special directories and websites that index podcasts and podcasting websites. You can start from one of these directories and reach hundreds and thousands available and known podcasts on the Internet. One of these directories is http://www.podcast.net which has categorized podcasts in a directory structure. It could be a good start point for your adventure.

About The Author

Mahmood Bashaash is the owner of SGNetway (http://www.sgnetway.com) company which is focused on developing web sites and web applications. SGNetway is specialized on managing outsourced projects and uses Microsoft .Net platform with C# to develop complicated web applications and web services. Mahmood Bashaash is the author of www.MahmoodB.com and www.appliedmarketingtips.com websites focused on Internet marketing tips and tricks. To access his articles, visit: http://www.mahmoodb.com. His native language is Persian and his web site is totally in Persian language.

[email protected]

This article was posted on March 14

by Mahmood Bashaash

Top 10 Reasons to Use a Blog to Publish Your Ezine

Top 10 Reasons to Use a Blog to Publish Your Ezine

by: Denise Wakeman

Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium. Here are 10 reasons why you should deliver your ezine articles via a blog.

1. A blog is web based so you can update and post new articles anywhere, anytime. Itกs a dynamic medium that can be updated on a momentกs notice.

2. Subscribers can subscribe to your RSS (Really Simple Syndication) feed and have your content delivered straight to their desktop. This delivery system bypasses spam filters and readers get exactly the content they want.

3. No web site to mess with. Itกs very inexpensive way to set up a web presence for your ezine. There are several sites where you can set up a free blog and others are very reasonably priced for the massive exposure you can get.

4. You can set up links for ads and your affiliate programs in side columns so you don’t have to include them in your ezine format.

5. You can set up a subscription form and send emails to your subscribers when new content is added.

6. Blogs link to other blogs which helps you create a viral marketing system and increases your exposure in search engines. Search engines LOVE text based, fresh content that is highly focused (key word rich).

7. You can use your ezine blog to become a trusted expert for your subscribers, by filtering content for them so they don’t have to visit hundreds of web sites.

8. You have an instant archive of all your articles. When you post an article, a new page and permalink is created. People can share that link with others and be sent directly to the article being referenced.

9. Readers can comment on your articles, which creates rapport and trust between you and your subscriber. Comments also add rich content to your site and again, helps your ranking in the search engines.

10. The bottom line is this: using a blog can help you attract more visitors who become subscribers and then eventually become clients.

For an ezine publisher, a blog compliments and can significantly ease the delivery of your ezine content. Essentially, like any web site, you have to promote it and encourage people to add your site to their RSS feed (thatกs another subject) or subscribe for updates through a subscription form. Thatกs why I put a subscribe form on my site – subscribers and get updates in anyway they want. You still need to submit to search engines and directories to drive traffic. If you already have an ezine subscriber database, my advice would be to post everything on the blog and then send a weekly email, or whatever your normal publishing schedule is, informing your subscribers when new content is posted.

Marketing is done in a conversational way and via the links on your blog. Announcements can be posted on the blog and to oneกs list. I see the blog and ezine database as complimentary…working together to increase your exposure and make it easier for people to get your information and build relationships.

About The Author

Denise Wakeman is Chief Implementor of Next Level Partnership, a company dedicated to partnering with you to take your business to the next level. Denise has nearly 20 years experience in small business administration and management. She has specific experience in leveraging Internet marketing systems to create awareness, build customer loyalty and increase the bottom line. Visit Deniseกs blog at http://www.biztipsblog.com to get tips and tactics for taking your business to the next level.

[email protected]

This article was posted on November 07, 2004

by Denise Wakeman

Top Things You Must Realize When Searching

Top Things You Must Realize When Searching

by: Andrew Malek

For the uninitiated, searching for web pages can seem a slow, obscure process. Unless you have a highspeed Internet connection, web pages may seem to take days to load. And the searching itself – you have to admit it looks weird typing in bunches of plus signs, asterisks, parenthesis, and other funny symbols and operators to find what you want.

To help you in this process and show that you are not, I’ve compiled a top five list of things you must realize when searching the web for information. No pencils will fly, no drums will roll, but you just might learn something.

5. Search Engines Have to Make Money

Before you grumble over the growing number of advertisements and sponsored links that appear in search engine results page, remember that most search engines are free. You’re not paying anything for a very costly service. Thus, these sites have to earn income somehow to stay afloat (computing power and bandwidth isn’t cheap!) So, to put it bluntly… live with it.

(Yes, I know some types of advertising are much more obtrusive than others. Popup ads, dancing animations, and other larger advertisements may make it harder to use some search engines that support these types of ads. If you don’t like it, vote with your mouse clicks and move to another search engine).

4. Sites Go Down

Worse yet, you’ve entered in your perfect search query, looked at the results page, and the first site you see no longer exists!

The Internet changes all the time. Unfortunately, search engines and directories are not able to constantly query every site on the Internet to see if they are still online. Occasionally (in other words, probably frequently) you will find links to web sites that no longer exist. It is just a part of life. Especially with the dotcom bust, many web site owners can no longer afford to host free resources. If they could not convert their traffic to paying customers, they just took their sites down

So when you find a link that is dead, don’t pump your fist in anger … just go back to the results page and move along. Or, better yet, if you’re using a search engine that caches pages, such as Google, just look at the cached version of the now defunct pages and find the information contained therein. It’s like stepping through a time machine!

3. Your Web Browser Will Crash

On a related note, not only do web sites go down – but so may your web browser. Sometimes it will be due to visiting a multimediaintensive web site. Sometimes it will seem to happen for no reason. But it will happen, and when it does, don’t go blaming yourself saying that you did something wrong.

Web browsers, like just about any other type of computer software program available on the market, are not infallible. They can and usually do contain bugs. These may predictably rear their ugly heads when visiting sites containing a lot of multimedia and advanced interactive elements, or they may appear completely at random.

If your web browser crashes, do what I do. Just restart it. Don’t say you did something wrong. Don’t think that you must be so bad with computers that you crashed the Internet. Just restart your browser, and if you have to restart your computer to do so, then do it as well. Most likely the crash is not your fault.

2. The Internet Can Be Slow

No matter how fast your onramp to the Internet may be, there will be times where it seems to take forever to load a web page. This is just the nature of the beast.

As the Internet is a loosely connected network, if certain connections go down, computers may not always be able to route information via other networks. Thus access speed will suffer and your web browser will start to crawl. If this seems to be happening often, step away from the computer, go outside and take a nice, long walk (unless it’s 30 degrees below). You can run your search another time when the speed is back to normal.

And the #1 thing you must realize when searching…

1. The Best Result Just May Be On Page 10

Most people only look through the first page of search engine or directory results, usually the top ten listings. Others may visit the second page, but relatively very few people venture to the higher numbered pages.

This is a shame – sometimes the best results to a search engine query are not in the first ten listings as they may only contain links to commercially driven sites or sites run by web owners who know how to manipulate listings. In some cases web sites containing perfectly good information may not be listed in the top 10, 20, 50, or even top 100 results.

Obviously searching through the many pages and pages of resulting sites will take extra time, especially if you do not have a highspeed connection to the Internet. But, this time spent may well be worth it if you find some gems in the rough! So if you have the time, speed, and patience, browse through the deeper results pages. You never know what you may find!

And that’s it – my top five list of things you must realize when searching. This covers slow access time, results not on page 1, browser bugs, web sites popping up and down and changing management, and the need for sites to make money, causing advertisements to become more obtrusive. Gosh, that just makes you want to go out and search right now, doesn’t it? .

About The Author

This article was written by Andrew Malek, Internet Search Guru and author of Find Stuff On the Net, an ebook that can show even beginning computer users how to navigate the Internet without fear. Gain confidence using your web browser. Master search engines. And more! For further information and free snippets of the book, visit http://www.findstuffonthenet.com/

[email protected]

This article was posted on May 1, 2002

by Andrew Malek

Creating A Network That Works

Creating A Network That Works

by: Diane Hughes

Do you ever stand in awe of those people who seem to know everybody and everything? I know I do! Regardless of what you’re looking for, these people have their finger on the pulse of the กNet and know where to find it. Their network of resources and people is incredible! Yours can be, too. Itกs actually very simple to create a network that works to bring you business, offers feedback and provides those resources that we all need to have.
Make A Wish List
The first step in creating a network that works is making a list of what you want. Go ahead, think of the perfect situation where you would have anything you needed at your fingertips. For example, if you have a Web design business you might find it very helpful to create associations with people who offer services that compliment yours. Why? Because if these people are heavily involved with the process of getting a Webbased business up and going, they could send you many leads and that could turn into paying clients.
What else might you want? Perhaps free advertising or publicity to bring more business your way? Sure! Write it down on the wish list.
Making Wishes Come True
Now, the next step is to find the resources you need in order to make those wishes realities. Itกs not as difficult as it sounds. Just expand on your wish list a bit in the following way.
We mentioned needing associations with service providers that compliment our example of Web design. So write down companies that provide: Web hosting, merchant accounts, shopping carts, autoresponders, Internet checks, copywriting, graphic design and scripting/programming.
We also said we needed some advertising or publicity. So add to the list the following: ezine ad swaps, banner ad swaps, local newspapers, local TV and radio stations, Chambers of Commerce.
Finally, itกs time to go to work. The best way to start is to alert your friends and associates of what you are trying to accomplish. Itกs simple to send a quick email that states something to the effect of, กIกm in the process of expanding my resources and find Iกm in need of the following [provide the list]. If you know of anyone who you highly recommend in one of the above areas, please offer them my phone number and email address. I am interested in arranging a joint affiliation with them in order to increase both our businesses.ก
You can also send the same message to any lists or bulletin boards you frequent. Most people are more than happy to refer those they have had pleasant working relationships with.
Final Decisions
Lastly, once you get the results from your search back, contact the ones you feel most comfortable with. Again, honestly explain what you are doing and that you would like to create a joint partnership with them in order to exchange leads, prospects and services.
Even if someone does not suit your needs at the moment, enter them into your database for future reference. I once had a graphic designerกs email address and samples for 6 months before having a need for them. However, because I had already established contact, once my need arose it was smooth sailing!
When you are ready to begin your projects, just contact those on your list who can fill a need. Perhaps you want to advertise your Web design services. You can ask someone in your network (a Web host, a graphic artist, etc.) to participate in joint advertising with you. This will allow you to get excellent exposure for ½ the price because those costs are shared with your กpartnerก.
You can also set up a referral process. I have several arrangements with others in where we exchange referrals. Some do it for a fee, others just do it on a oneforone basis. You and your network member can decide what works best for you.
The results of this simple process are normally tremendous. The majority of small business owners are always looking for ways to expand their businesses. Exchanging leads with one another, creating joint affiliations and bartering are great ways to create a broad network that truly does work!
Copyright 2004 Diane Hughes

About The Author

Diane C. Hughes * ProBizTips.com

FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane

This article was posted on May 31, 2004

by Diane Hughes

Website Magic: How To Compact Ten Online Seminars

Website Magic: How To Compact Ten Online Seminars Into One Free EBook

by: Paul Barrs

Marketing a new Ebook is one of the many challenging tasks that we face as Online Entrepreneurs.
Articles are great. But surely there must be an easier way.
How about Ebooks. Youกve heard of them, chances are youกve even read a few.
But then lies another challenge.
Reading through your computer screen. Itกs tiring. Hard on the eyes. No where near as comfortable as curling up with a good paperback on the lounge with a cuppa.
So whatกs the solution?
Easy. Online Audio!!
This article will show you how to power your Online marketing efforts 1000% in the next 30 days.
It will give you access to 10 infopacked online marketing seminars, and show you just how EASY this marketing thing really can be.
And it won’t tire out your eyes at all!
Hello and welcome to the Online Seminar Series, "Web Site Magic!"
You have a web site don’t you? Or, maybe you’re thinking of setting one up.
It could even be the case that you are already running a web site, and have been bitterly disappointed by the amount of traffic that you are receiving, or the number of subscribers to your Ezine, or perhaps, your affiliate sales are so low that you are beginning to winder whatกs the point of it all.
If you fit into any of these categories, then this series of tutorials is just for you.
Web Site Magic! Will show you how to build your web site from the ground up.
Firstly, weกll show you how to find free web hosts and free web templates that you can use to either start or enhance you own site. And then, weกll move through the many different areas of web site presentation, how to display your offer so that people actually read it, how to lay out your page so that your visitors are drawn into it and guided towards your offer or your ezine.
Youกll also find out how to market your site, suing all of the most successful marketing techniques available today. Weกll cover search engines, ezines, Autoresponders and more.
Here is an outline of this powerful Seminar Series:

Part One: In the Beginning Free Web Hosts and Free Web Templates.
Part Two: Establishing Credibility The Correct way to build your site so that your visitors are compelled to read and buy.
Part Three: Ezines The Secrets of the Masters. Hows to bring your visitors back time and time again.
Part Four: Link Partners How to blow your traffic skyhigh.
Part Five: Search Engines How to submit, when to submit and how often for maximum results.
Part Six: Success Tools What the Master uses to earn a 6figure income.
Part Seven: Inside your site How to do a professional web site analysis.
Part Eight: Free Advertising How to use free adds for maximum exposure.
Part Nine: Sales Sales Sales The art of creating Affiliate Programs
Part Ten: Sell Yourself How to move your site expectations beyond the limits of this Universe!

As you can see, this series will be very comprehensive. This article is a once in a lifetime opportunity to receive this information for free.
Others have paid up to $300 PER SEMINAR in the Offline business world.
You will learn, absolutely FREE "Essential Business Strategies for Creating Profits Online"
All you have to do is click the link, site back and listen.
So, get among the top 5% and do it now:
http://www.paulbarrs.com/websitemagic.exe
And enjoy

About The Author

Paul Barrs is the founder of a new 1,700 page training site, Home Business Mastery. Youกll find everything you ever need to build your business from the ground up, from Business Plans, through to Advanced Internet Marketing Techniques For More Information go to http://www.paulbarrs.com

This article was posted on January 20, 2002

by Paul Barrs

Why Search Engine Traffic Should be Your Top Prior

Why Search Engine Traffic Should be Your Top Priority

by: Richard Zwicky

Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads. All these marketing tools can work, but they are also extremely risky. Some people I know find popups and spam so annoying that they will never purchase anything from a business that uses them. These plans are probably not the best customer acquisition strategies, and more likely they are a total waste of money. So why would anyone bother risking money on marketing strategies that probably will not increase traffic to your website? Why not concentrate on what does work? The search engines.

Have you ever been contacted by online marketers who promise to deliver a ‘ton of trafficก to your websiteก ? I get these emails every day. Hereกs a quote from one I used to get 10 times a day (until I automatically filtered it to trash):

กHi I visited www.metamend.com, and noticed that you’re not listed on some search engines! I think we can offer you a service which can help you increase traffic and the number of visitors to your website.

I would like to introduce you to thispromotioncompany.com. We offer a unique technology that will submit your website to over 300,000 search engines and directories every month.

Youกll be surprised by the low cost, and by how effective this website promotion method can be.

To find out more about thispromotioncompany and the cost for submitting your website to over 300,000 search engines and directories, visit www.thispromotioncompany.com. (…)ก

Have you ever received one, and wondered why they were contacting you? First off, how did they find your web site? What search engines are they referring to? If they really could deliver on their promise, then they would have so much repeat, and word of mouth business, that they wouldn’t have time to be calling or emailing you. Lastly, how many people actually believe that there are 300,000 search engines?

While itกs true you need traffic from the search engines, you don’t need to use spam techniques to get it. You need real results, and not false hope.

Increase Web Site Traffic,.. Naturally

It is true that the best way to obtain lots of targeted traffic (customers) is to acquire it based on relevance, via the search engines. Various studies show that anywhere from 83% to 92% of first time visitors to a web site find it through the search engines. Thatกs an incredible statistic. If you are not acquiring those customers as a result of a relevant query, then they will be disappointed. They may be disappointed with the search result, but more likely, they will be disappointed with your web site.

In the online world thatกs your first impression. We all know how important a first impression is. You can never get a bad one back, and a good one will carry you a long way. You have to make sure that the search engines are sending you visitors that are looking for your products or services. If your web site matches their interests, they will remember it, and come back, even if they do not make a purchase on that visit. If they find it irrelevant, they may have subconsciously formed a negative opinion of your online business, through no fault of your own.

Search engines provide a continuous stream of targeted visitors to your website, and for the most part, itกs free of charge. Some engines do charge a listing fee, but most do not. The only thing the search engine asks is that each web site operator makes an effort to provide relevant and good information to web surfers for a particular search phrase. If a web site does so, the search engines will reward the site with increased good quality traffic.

Search engine traffic is a winwin situation for any online business. It doesn’t take much to improve on most web siteกs search engine traffic it just takes optimization. Did you know that as of January 1 2002, there were 160,000,000 domain hosts in use worldwide? Did you know that 88% of the web pages worldwide are not indexed by the largest search engines? 88% of web pages are not optimized. How can any business survive on the Internet if it is not optimized for the search engines, and thus can never be found? How can they exist if over 83% of first time visitors never find their web site? How much more money could a web site operator earn if they ensured their web site was even partially visible?

If you have an informative web site, the search engines want to send you lots of customers. Thatกs because the more web surfers find what they want, the more theyกll use a particular search engine and recommend it to their friends. The search engine also benefits, as it becomes known as a resource that gets its clients the searchers to their destinations quickly and efficiently. The more people recognize how well the engine works as a resource, the more it gets recommended, and used. As the popularity increases, so do the engineกs revenues from advertising.

What Does Your Web Site Need To Receive Traffic From The Search Engines?

Small web sites with only 1 or 2 pages set themselves up for failure, simply because they usually don’t have enough content of interest. There are of course exceptions, where the 1 or 2 pages are each as long as a book. But these are awfully frustrating to read, and no one will be satisfied with them. Most often 1 or 2 page sites are simply too short to provide any useful information, so the search engines don’t take them seriously. Among other factors, the search engines examine how deep a site is. The more meaningful content present, the more weighty the site is viewed as, and the more importance it is given.

If you are wondering about whether to bother, ask yourself this: Why does your company have a web site? What does the company do with it? Think about it. Most companies today have web sites, and most market the web sites to facilitate customer acquisition, to increase their customer base, and to improve customer retention rates.

There are a number of reasons for having web sites. Many companies use theirs to enhance their customer service. Using a web site as a marketing vehicle is a great way for a company ‘to put the word outก about products, services, or offerings.

Most importantly, remember that your web site is an online resource that your clients can use to find answers to frequently asked questions, กhow toก tips, and to educate themselves. When including content on a web site, always remember that the knowledge shared may be common to you, but itกs likely that you are an expert in the eyes of your clients. People visit your web site for your product or service, but also for information. If they find useful, relevant, information, they will keep coming back, and will likely make purchases. People like to buy from experts.

Instead of thinking of your web site as nothing more than an online billboard or business card, think of it as an online menu, that lets people get an idea of what it is you do, and how you do it. Develop a content rich website, optimize it, and let the search engines increase your website traffic, naturally. If you optimize each major web page within your site, you will increase the rankings in the search engine results and therefore receive targeted traffic for each of those pages.

Doing each of the above ensuring relevant content is present, and optimizing the pages will ensure that the search engines have what they need so they can do their work. It will also ensure that they can send you targeted traffic (customers), so that you can get that 83% of first time visitors your online business needs to survive.

About The Author

Richard Zwicky is a founder and the CEO of Metamend Software, www.metamend.com, a Victoria B.C. based firm whose cutting edge Search Engine Optimization software is recognized as the world leader in its field. Employing a staff of 10, the firmกs business comes from around the world, with clients from every continent. Most recently the company was recognized for their geolocational, or GIS, and phraseology and context search technologies.

[email protected]

This article was posted on November 20, 2003

by Richard Zwicky

RSS FEEDS: Whither Thou Goกest?

RSS FEEDS: Whither Thou Goกest?

by: Tony Dean

I open up the กFeed Readerก every day on my laptop and cruise the กnews feedsก I กsubscribeก to. The amount of information is now overwhelming, I need to just กsubscribeก to only the กfeedsก that are of immediate interest, else I would be reading กfeedsก twenty four hours every day.

When I click on a link to find out more about a news item, I am taken to a web page with the article of news on it, also there are banner ads, advertising icons to click on, and other side news items to click to take me elsewhere.

The potential for advertising on those web pages for interested marketers is great, not withstanding the change in the news article each day on that web page. One day it might be about Amazon and the กoutageกsก they kept getting, or the next it could be a pending court case about กcybersquattingก a brand name. Whatever article is shown the advertisers get their message across. It may not be part of the advertising ploy to sell goods and services from that advert, but to กbrandก their products, or name, for future sales.

One research company predicts internet advertising revenues will rise by 19% next year, they also predict that newspaper advertising will drop considerably.

Future habits of net cruisers will be to immediately open up the กfeedsก and cruise all the latest news, in contrast to going for Google and Yahoo, inputting search terms, and then cruising only those web sites that come up. Please! Don’t laugh, most of us still do this!

If a web site has not got itกs own กnews feedก, it will not get any กeyeballsก.

Those interested in marketing to the masses should think about trying to get adverts placed on pages of those sites with a กnews feedก, with their name, or web address written prominently, for cruisers to come and visit, but the main objective is to create กbrandingก.

The usage of search engineกs for locating web sites will decline, unthinkable at the moment for most internet users, but their rss feeds directories will be the most sought after to be able to access more กfeedsก. So search engineกs will still survive, but usage habits will change.

The กbigdogsก in rss feeds update news on their กfeedsก every fifteen minutes or so, they know that to keep a captive readership that they have to update frequently, or they will lose กeyeballsก to some other service thatกs giving out more frequent news. This is critical from an advertisers point of view who wants his ads showing on web pages with updated news as frequently as possible.

I can feel the nudging elbowกs already as advertisers are trying to get the best กspotsก.

The most money to be gained from rss feeds is by the person who owns one, the advertising revenue from กspotsก on the web pages the กfeedก points to will be flooding in, and with the decline in effectiveness of newspaper advertising, the rss feeds are the only place most advertisers are going to spend their money. The younger techsavvy 1824 year oldกs don’t buy newspapers, they also don’t switch on the television as much anymore, so television advertisers are looking at rss feeds, especially the big media companies who have millions of ad dollars to spend.

Remember this, anybody, even you, can put up a rss feed.

About The Author

Tony Dean is a published author and runs a website at: http://www.ebooksales.com. He is author of the ebook:’really Simple RSSก available from his web site.

This article was posted on December 10, 2004

by Tony Dean

Website Visitors For Your Business Building Stro

Website Visitors For Your Business Building Strong Website Traffic

by: Peter Jordaan

It is worth looking at some values and strengths of a few technical and promotional elements of your website that will help you to lay a foundation in building profitable online success. Once you have decided on your market and have chosen a relevant domain name for your online business, you need simple and effective tools and methods to put and keep your business on a profitable track. Ideally you will want to make use of easytouse methods that keeps visitors coming to your website. Lets look at a few practical ideas.

When a visitor comes to your website you have to get their followup information by collecting their email address. It is important to ‘enable’ your web site to automatically deliver quality content such as a newsletter to visitors and allow you to follow up with extra information when necessary. Top marketers agree that this forms a large percentage of their online success. How do you do this? You create forms on your web pages, giving visitors the chance to subscribe to your optin list, newsletter or report. This allows you to introduce your service and offer something valuable in order to build relationship. Email followup through autoresponders is totally free and an absolute necessity for implementing. All you need to do is integrate the autoresponder into your web site via a form so that you can preload it with your newsletters. You may say that you’re not a writer, but what do you know about your industry? Write it down and put it into an informative newsletter. Subscribers can now begin to see you as an expert on the subject and look to you for the solutions that your business is already offering.

Once your newsletter is up and running, you can use these very same tips and ideas you share with your subscribers and also write a weekly article about your product or service, and then submit it to ezines online. This is very easy to do and will have great response for your business. There are tens of thousands of ezine publishers online that needs good content, and will give you valuable exposure for your business. You will have many sites linking to your site and people will be able to read what your business is about and visit your website. Then they will also be able to subscribe to your newsletter which provides even more information about your product or service. Each article has got a resource box at the bottom which allows visitors to visit your web site. Write your 4 to 6 line resource box by viewing some samples online and making up your own. Finding details of ezine publishers can quite easily be done through looking up in search engines.

Let’s go a step further and look at newspaper classifieds. By using little snippets of ideas from your newsletters and articles, you can come up with short eye catching promotional messages to use in newspaper classifieds. There are newspaper companies that offer state wide and nation wide advertising in their papers, often covering readership in excess of 2 to 3 million. By placing 1015 word tiny classified ads all over the globe can dramatically increase your website traffic. A big mistake people make when doing this is to try and make sales directly from their ads instead of just generating leads for later followup. You would want to get your leads to your web site first from where they can subscribe to your automated content.

Lastly lets consider the eye opener an affiliate program can have for your business. With the right product or service it is by far the hottest way of building your business and customer base. Submit your program to affiliate directories across the web. You’ll have affiliates making sales for you and not paying a cent in advertising until you’ve made the sale! Your advertising will be covered by your affiliates, and you can concentrate on providing customer service and continue followup with your increasing customer base through newsletter delivery and other product offers. By becoming familiar with how important it is to stay relevant in implementing these factors will benefit your business and you will find that you’ll be achieving better results.

About The Author

Peter Jordaan is the owner of a hosting company and shares information regarding values of hosting a successful online business. In his free onsite ecourse he covers more relevant information about these qualities. You can visit his website by going to http://wirelessbusinessmedia.com

[email protected]

This article was posted on December 14, 2004

by Peter Jordaan

Free Content for Individuals

Free Content for Individuals

by: Ron Tower

Free content added to Web pages using an HTML fragment is usually intended for Web sites. But why can’t individuals also use it? It will be useful for them as well as promoting the Web site of the content provider.

There is a lot of free content available. You can get headlines, weather, search forms, jokes, cartoons, a word or quote of the day, tickers, and much more. For examples of free content available as HTML fragments, see Free Sticky (http://freesticky.com). Webmasters can paste the HTML into a page on their site, but what can an individual without a Web site do?

One approach is to have a simple HTML file on your machine that acts as a container of the free content. For example, see the Free Content Container (http://www.sugarloafsw.com/ia/freecc.html), a simple HTML file that already includes some free content and explains how to add or replace that content with content you like. You can just save it to your computer and then access it from your disk to create your own very simple information aggregator.

Go to http://www.sugarloafsw.com/ia/freecc.html. Click on Modify Me to see how you can modify the file. Save the file to your computer using File Save As from your browser being sure to use the กHTML file onlyก option. Edit the file with a text editor such as notepad and you will see that it is a simple table. HTML from free content Web sites can be simply pasted into the file at the places indicated by the comments.

Once you understand the basics of your container, you can do searches on the Web for กfree contentก and create different HTML files with different content. You can use this yourself or send the HTML file to friends as an email attachment and they can also use what you found from their computer, no need for a Web site.

Another approach is to get an information aggregator that supports HTML fragments. The HTML fragments can be placed on personal portal pages along with other content such as RSS feeds. See http://www.sugarloafsw.com/ia/ia.html for more on the use of information aggregators to allow individuals to use free content.

The final approach is to take the plunge and get your own Web site. There are several free options available, such as GeoCities (http://geocities.yahoo.com). You can add your modified Free Content Container to your site along with your other content.

About The Author

Ron Tower is the President of Sugarloaf Software and is the developer of Personal Watchkeeper, an information aggregator supporting a variety of ways to summarize the Web.

http://www.sugarloafsw.com

This article was posted on December 08, 2004

by Ron Tower