The Write to Link Popularity

The Write to Link Popularity

by: Nicholas Dixon

Using writing as a means of boosting your link popularity can be a turnoff for many webmasters, when in fact it can lead to a wealth of links.

I first learnt about link popularity while researching about many different methods that I could use to market a Geocities site I had. After emailing countless webmasters and receiving some dismal results, I realized that it was hopeless to get people to exchange links with my freebie website.

Then I discovered writing. At first I was skeptical at using this concept but after trying it for some time, the results began to show. What was wonderful is that it only cost me some of my time.

With the help of article writing I was able to achieve a Pagerank of 4 for my Geocities website. The more webmasters that archived my articles the more links I had pointing to my site. As a result of my growing link popularity I began to see my site show up on the first or second page for some relatively competitive search terms.

Using writing as a marketing tool can save you thousands in advertising dollars. Imagine a website or ezine that costs hundreds to advertise in and you have the feature article which didn’t cost you a dime to produce. You can easily see which generates more profit in the long run.

Through the power of the written word you can be able to get free publicity for your business. Providing quality and profitable and sometimes inspiring information can help you to achieve that goal. Many top marketers have used writing to good effect.

Developing your own writing style is important. As there are many others doing the same thing you what to differ from them. How can you stand out in a crowd if you are just like everyone else.

Practicing and researching helped me to put pen to paper for my first articles. Some of your first creations maybe a bit tacky but as long as you keep going you can improve.

Writing can be a task at times. There are moments when I have written the first two paragraphs and just get stuck. The inevitable writer’s block can be a challenge to overcome. Taking a break and getting into the right frame of mind can be helpful.

Can anyone become a writer? Well the answer depends on how much effort you put into it. I have had some wonderful experiences since I became a writer. At times when there are criticisms and negative feedback, they can help you to better your skills if you use them the right way.

Many people don’t like writing. But sometimes it is the things that we don’t enjoy doing that are most beneficial to us. Try your hand at writing, if a guy from a Caribbean island can do it then so can you.

Copyright © Nicholas Dixon

About The Author

Nicholas Dixon is a writer and webmaster from Jamaica. Visit his website http://WWW.Oceanroc.com for articles, free courses and information about a cool island town.

CEO@Oceanroc.com

This article was posted on December 10, 2004

by Nicholas Dixon

Dealing With Search Engine Stress In A HomeBased

Dealing With Search Engine Stress In A HomeBased Business

by: Kirk Bannerman

As a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that the stress level of many webmasters has gone way up. This applies not only to webmasters involved in Internetbased home businesses, but to webmasters in general.

Additionally, it seems that many people that are in the business of search engine optimization (SEO) are, with good reason, going completely bonkers. As Google came on the scene in 1998 and quickly dominated the search business, website optimization became largely a game of shooting at a single target, namely, pleasing Google…for all intents and purposes, Google became the ก800 pound gorillaก of the search engine business.

Since the advent of search engines (particularly Google) spawned the whole SEO business, I guess its only fair that the search engine industry can once again turn the SEO business on its ear, and it seems now to be sort of a cat and mouse (not desktop) relationship that can get really interesting as we move forward.

Not only are there now several viable players (most notably Google, Yahoo, Microsoft and Ask Jeeves) in the search engine business, but they are all adopting different and frequently changing algorithms for determining the ranking positions for websites. The current game is that webmasters are trying to figure out how the various search engines perform the rankings and, on the flip side, the search engines are striving to be unpredictable to those webmasters and SEO firms.

For those people using websites to promote homebased businesses, it can be stressful constantly trying to determine กwhat the search engines wantก and agonizing over every downward fluctuation in rankings that their website may experience.

Looking forward in time, I think we can expect that rankings will fluctuate frequently and will not be at all consistent from one search engine to another. It will be quite common that for a particular search term a website might suffer a drop in position ranking for search engine กAก and an increase position ranking for search engine กBก at essentially the same point in time.

Rather than stressing out over every position ranking กwiggleก, a better approach might be to just focus on กwhat do visitors to my site want?ก. The search engines are striving to give their users a quality (relevant) search experience and if you are focused in giving visitors to your website what they are looking for, these paths will meet somewhere down the road.

You can save yourself alot of consternation by focusing upon the needs of the website visitors you are seeking to attract, rather than chasing the frequently changing ranking algorithms of several search engines. Focus on a single target instead of chasing several moving targets at the same time.

This article pertains to natural searches only, as paid search engine advertising is a completely different situation.

About The Author

Kirk Bannerman operates a successful home based business and resides in California. For more details, visit his website at http://businessathome.us

This article was posted on April 29, 2004

by Kirk Bannerman

How To Increase Your Chances of Getting Your Artic

How To Increase Your Chances of Getting Your Article Published

by: Tameka Norris

Publishers and webmasters can spend massive amounts of time just trying to gather their articles for publication. The simple process of trying to obtain an article can be frustrating.
The longer it takes for the publisher to acquire your article the easier it is for them to walk away. Some publishers aren’t as determined as others and the simple act of procrastination can lead them to never publishing your article.
The easier it is for a webmaster to obtain your article the better chance you have as an writer to send more traffic to your website.
In the time that they couldกve already copied and pasted an article for publication theyกve spent wasting it away on actually trying to get it.
So how can you make webmasters and publishers job 100% easier and increase your chance of getting your article published?
1) By reducing their effort as much as possible. Eliminate the effort theyกll have to make after they realize they want to publish your article.
2) Offer them the option of acquiring your article right after theyกve read it. Give them the benefit of copying and pasting your article immediately. Provide them with instant gratification. No delays.
3) Do the work for them. Give them the opportunity to be as lazy as they can be. Provide them with a preformatted HTML version of your article so they don’t have to spend the extra time doing it themselves. This option is especially useful for webmasters who publish your articles on their website.
4) Don’t stop there. Not only should you offer them an HTML copy, offer a text copy of your article. This makes it very easy if the publisher of your article is being published in an ezine.
5) Make them love you. Offer them the best of both worlds. Eliminate the need for them to request permission to use your article. At most, the publisher should only have to notify you that they are publishing your article.
Bridge the gap and theyกll be coming back for more: http://www.valuablecontent.com/submit.html
The less work a publisher has to do the happier they are, and the more articles they can publish.

About The Author

Reduce the workload of publishers. Valuable Content provides text and HTML copies of articles submitted to the website. Writers are encouraged to submit their articles: http://www.valuablecontent.com/

articles@valuablecontent.com

This article was posted on July 17, 2004

by Tameka Norris

Rethinking Linking Link Exchange Back to Basics

Rethinking Linking Link Exchange Back to Basics

by: Kai Virihaur

In the old days of the internet, links were the primary communication path between web sites. Search engines were not as sophisticated as today, and search results rather crude. Actually, even today links are reported to be more used than search engine results; but the latter are increasing their share.

In a way, this began to change when Google entered the scene. In an effort to make search results more relevant, Google implemented an algoritm that judged the quality of a web site by the number of other sites linking to it. It seemed rather obvious that a popular, much linkedto, site should be of higher relevance than a site with few links pointing to it.

Unfortunately, as webmasters realized this a frantic stampede began. Everybody did whatever they could to secure as many incoming links as possible. One example: In my own field, web hosting reviews, there is a site that has (according to Yahoo) 4,000,000 incoming links pointing to it! Yes, FOUR MILLION links! By comparison, Microsoft.com has only about 3,000,000 incoming links!

I won’t speculate on just how those 4,000,000 links were collected, but surely it can’t have been by manually asking those 4,000,000 webmasters for a link exchange! And I also doubt that the 4,000,000 webmasters just spontaneously thought กWow, I will put up a link to this cool web hosting review siteก! Yes, even cooler than Microsoft.com, evidently.

As we all know now, Google got tired of having its search results manipulated in this way. So they tweaked their ranking algoritms (one tweak widely known as the dreaded กFlorida Updateก), to put an end to these methods. They started actively punishing web sites that were caught using devices such as กFree For Allก link exchange sites, and implemented many other measures also; too many to mention here.

So, getting many inbound links is a dead concept now? That is what some people claim, but they are wrong! What IS dead is the idea that links are nothing but search engine food. Rather, we are getting back in the direction of the good olก days, when links were not there just to bait the search bots. Some folks may have forgotten that links really are there to serve as paths of communication for Real People. Inbound links to a web site means paths for humans to enter, and browse the content. And that is what all of us webmasters want: VISITORS!

This also means: stop trying to manipulate search engines. Keep your directory of links, if it does provide some real value to visitors. But if those links are just a messy jumble, hidden somewhere in a dusty corner of your site repent! Get those links out of the closet, let them breathe some fresh air!

About The Author

Kai Virihaur is a web developer, researcher, and artist. He runs The Hosting Finder (www.thehostingfinder.com), a web hosting directory featuring articles and RSS feeds on web development, web site promotion, and internet marketing.

This article was posted on February 18

by Kai Virihaur

Add New Content to Your Website with RSS Feeds

Add New Content to Your Website with RSS Feeds

by: Craig Desorcy

RSS Feeds are the latest in cuttingedge tools for alert webmasters. Globally, consumers are gobbling up this latest trend. The convenience of being able to monitor all of their favorite feeds in one place carries tremendous appeal. Webmasters and marketers find RSS feeds equally as attractive. The instant widespread distribution of content updates becomes a breeze with RSS feeds. Many believe that in the near future, webmasters who don’t utilize this optimal communication tool will be in the minority.

Joe banged the desk next to his keyboard, making his coffee tilt precariously. He was irate to say the least. For the past 15 minutes he’d been browsing websites looking for that tidbit of information he needed to complete his presentation due in 25 minutes. His growls would have intimidated anyone less courageous than the typical mountain lion, but Joe was fed up. To make matters worse, he knew that he’d recently visited a site with the information. His inability to recall which of the thousand sites he’d perused in the last weeks had him boiling.

In the cubicle to the right sat Sally, ขalwaysontime Sally.ข How did she do it? It seemed that everything she looked for was at her fingertips and only a minute or two away. If he weren’t so galled by his inability to find that one lit bit of info, he’d ask her. Of course her eyes would light up, she’d snap her fingers and say, ขOh I know where we can find that!ข The thought irked him.

The secret to Sally’s seemingly pristine organization skills…you guessed it RSS feeds all posted to one page. She had her favorite news feed, her favorite blogs, the latest marketing and computer tech feeds, and even Garfield her favorite cartoon all posted to one page. When it came time to look for a tidbit of information, Sally knew right where to go. In fact the last time, she’d had to spend time using search engines was when her cat had fleas, and she wanted to find out which flea shampoo was most effective.

Now, as a webmaster this information is highly valuable. Wouldn’t you love to have direct contact with your consumers on a daily basis? You would no longer be fighting with overzealous spam filters who ate your valuable updates for dessert! Your loyal consumers would never have to search, and be distracted by other appealing adds. Your latest news and products would before their eyes immediately and unhindered.

( The Easiest Way To Add RSS Feeds Go To http://www.effectiveinfo.com/AddRSS.html )

Okay, so you’ve made life easy for your consumer and found some room for profit in the process. How much do RSS feeds really benefit you? Literally, they will save you a fortune in time and money not to mention a hefty profit from increased web traffic. Let’s look at a few of the reasons why.

RSS feeds are easily changed and make updating your content so much easier. Not only can you make your loyal customers aware of your updates quickly, your updates will entice the spider to your web (a bit of a different twist, eh?). Literally, search engines are hungry for material that changes often, and will be drawn to your website more often by RSS feeds. This means more exposure, free advertizing, more traffic, and more money for you. A pretty good deal!

All right, now you know the secret to making life easier for yourself, and making a lot of extra money to boot. Enjoy, and…uh…you might want to wipe the coffee stains off your desk!

About The Author

For The Fast and Easy Way To Add RSS Feeds

Click here> http://www.effectiveinfo.com/AddRSS.html

This article is copyright © Craig Desorcy

Craig Desorcy is an Internet enthusiast who Lives and works in Japan, spending most of his free time on the internet running his blog and websites of interest.

Craig(at)effectiveinfo.com

This article was posted on February 05

by Craig Desorcy

5 Effective Ways to Promote Your Website For Free

5 Effective Ways to Promote Your Website For Free Online

by: Ben Chapi

1. Generate Targeted Traffic from Online Discussion Forums.

Online discussion forums provide an excellent way to promote your website without paying any money. Nowadays, you don’t even have to lurk around before you begin to post. Just browse the messages and you can start posting. There are basically three different ways to participate. You can ask questions, respond to requests for help or just post any useful information that fits with the general topic of that discussion forum. To promote your site in online discussion forums, all you have to do is enter your website address or ad in your signature line at the bottom of each message. Every time you post or respond to questions your ad will be displayed. If you post good content, people who read your threads will also check out your website. This is an excellent way to drive targeted traffic to your website at no cost to you. You can take this type of site promotion a step further by identifying the active members in each forum and contacting them for joint venture arrangements.

2. Write Articles or Free reports for other webmasters to publish.

Another effective way to promote your website is to write articles or free reports for ezine publishers and webmasters to use. If you write good content, your articles will be published and many readers who like your article will go on to visit your website. You can also write simple research based articles and allow others to publish these freely on their websites. The traffic from these free articles will come from your byline. The ‘byline’ is the short paragraph that goes at the bottom of each article and describes who the author is and what they do. The good thing about writing this type of content is that it establishes you as the expert and therefore increases the chances of people visiting your website and signing up for whatever you’re offering.

3. Do Joint Ventures with List owners and Webmasters.

If done correctly, joint venture marketing is one of the most effective ways to promote a product or service. A Joint venture can take many forms but it’s generally an agreement for some kind of partnership between one or more parties working together to their mutual benefit. It allows you to leverage highly targeted lists or traffic with no risk. Joint ventures are excellent for new product or service announcements because they allow you to reach a wide customer base very quickly.

4. Leverage the power of your email Signature.

One of the quickest and effective ways to start driving traffic to your website at no extra cost is to add your ad or website address to your email signature. This way, every time you send an email, you’ll be advertising your website. You can take this a step further by asking your friends and associates to put your website address in their email signature. Most people don’t use their email signature facility in their email program so you can easily get 10 or more people to agree to do this. If you and your 10 friends each send out 10 emails per day, that’s 110 exposures of your ad every day without any extra effort on your part.

5. Exchange Links with Other Webmasters.

This is another effective strategy for generating targeted traffic to your website for free. It involves contacting other webmasters for a possible link exchange partnership. All you have to do is locate websites that are related to yours but that are not in direct competition and contact the webmaster to swap links. There are various free ebooks and articles available online on this topic.

About The Author

© Copyright. Ben Chapi owns Venister Home business and Affiliate Program Classifieds at http://www.venister.org/. He is also webmaster for http://www.bestdebtconsolidationloan.co.uk/ and http://www.homeequityloan.org.uk/

This article was posted on December 11, 2003

by Ben Chapi

Top 3 Free Marketing Techniques

Top 3 Free Marketing Techniques

by: Mike Mclaughlin

If you have zero budget then this is the article for you. In this article I will discuss the best ways to market your website for free.

#1. Articles:

An example of using articles to promote your website is this article. At the bottom of it should be my author bylines. If you are a good writer and know were to submit your articles then this can be possible they best traffic generator ever. By submitting articles to ezine editors, website owners, and publishers, you can generate traffic through your bylines. If you even get 1 ezine editor to publish your article in a popular ezine you can generate 50 visitors for free. The best way to get targeted visitors is to write something that people who buy your product would be interested in. For example I wrote this article because I know that webmasters are always looking for marketing techniques and my website is for webmasters.

#2. Ebooks:

People love free information and ebooks are one of the main sources for this. Ebooks have the potential to keep on growing if they provide important and unique information. Though the only way they can grow rapidly is if they have distribution and resell rights. Ebooks like articles are viral because they provide free information and information is shared quickly if it is quality. If they have distribution and resell rights then people will customize the ebook with there links but as long as you have your links scattered in the ebook then you will generate many visitors. The best technique is to email all your affiliates and tell them they can customize the ebook with there affiliate links making them some money and you to in the process. This gives them incentive to distribute them.

#3. Search Engines:

This one doesn’t seem to go with the first 2 but it is the 3rd best free traffic driver. The reason this is third and not first though it brings more traffic than ebooks and articles is because it is an art to getting top search engine ranking for your keywords. Search engines drive approximately 40% of my traffic, I would rather this number be closer to 20% because it is not good depending on one source of traffic especially one as unstable as search engines. For example goggle’s Florida update.

About The Author

Michael McLaughlin @ http://www.plance.com/forum Webmasters resource forum were webmasters can talk and chat about the latest webmaster topics.

This article was posted on January 08, 2004

by Mike Mclaughlin

Alexa: Why You Should Be Using The Toolbar

Alexa: Why You Should Be Using The Toolbar

by: Mark Thompson

Why on earth would anyone want to install a piece of spyware onto their Web browser? No sensible right minded person would …unless you are a webmaster and you want to improve your SERPS ranking that is.

The Alexa toolbar is not ขtechnicallyข spyware as it doesn’t retrieve any private or personal information. It does however log all the sites you visit and as webmasters we can use this to our advantage. It uses this information to compile traffic ranking statistics and a relational list. The relational list is very useful as it shows what other sites people who have looked the current website have also visited. Alexa is owned by Amazon and it is possible to make your own Alexa toolbar with your Amazon affiliate code included. You can then place this on your site and get credited when anyone buys through Amazon using the Amazon button on the toolbar you’ve distributed, it is also possible to include a link to your site in the toolbar.

Alexa ranks sites from 1 to 5,000,000 and sometimes higher. Ranking 1 has the most traffic and so on, anything below 250,000 and you should be getting some decent traffic levels. This information can be used to determine how well your advertising campaigns are going and how traffic levels are growing over a period of time. This information can also be used to determine how you rivals are doing and keep you one step ahead of them. The Alexa information is also picked up by other search engines so you benefit from an increase in you SERPS as your site progresses up the rankings .

One drawback of the Alexa toolbar is that it only works on Internet Explorer and not the tool of choice for most webmasters Firefox. However I personally feel this is a small price to pay for the benefits I get when using the tool bar for research and to check my sites daily. Checking the stats of your own site has a positive impact on your Alexa ranking as the toolbar is not generally used by the general public so every extra hit from a browser with the tool bar installed is valuable. I have 1 site that is almost exclusively used by webmasters , As webmasters are the people who use Alexa more than any other group 500 page views a day are enough to get this site into the top 500,000 Another site that has 3 times the traffic but the visitors are mostly the general public so this site is languishing in the 2,000,000 ‘s.

Why not try an experiment for a month, Download the toolbar and monitor one of your sites, once you see the data you get and the way it can be used you won’t know how you survived without it.

About The Author

Mark Thompson has spent a number of years traveling the World and Racing Motorbikes, when funds got low he worked as an IT consultant In London. He now lives in Spain and runs a number of Websites Including http://www.WorldoftheWeird.com and http://www.LinksFactory.com.

This article was posted on September 13

by Mark Thompson

Understanding Web Logs and Why it Matters

Understanding Web Logs and Why it Matters

by: S. Housley

General web statistics give pertinent information about website visitors. Webmasters analyzing these statistics have a better understanding of who their website visitors are and how they perceive the website. A lot can be learned by evaluating navigation patterns, mostviewed pages and exit pages. Deciphering web logs could easily become a fulltime job. The information that can be gleaned from close log scrutiny is extremely valuable.

When a visitor comes to a website, the site has just a few seconds to grab the visitorกs interest. Slowloading pages or broken graphics will send visitors and potential customers looking elsewhere. In order to make sense of web statistics, consider using a log analysis program. These programs tend to format the information in an easytounderstand way, often providing graphs or visual representations that make understanding and seeing patterns that much easier. The downside to using software for web log analysis is that webmasters can easily be confused about what the actual results mean and which results matter the most. The information contained in the log file should be analyzed in conjunction with other information.

Letกs take a look at some of the critical areas. How many unique visitors visit the site each day? This statistic, by itself, is not terribly important, but when compared to a previous weekกs or monthกs logs, patterns will generally emerge. Sudden declines in site visitors might be indicative of downtime or dropped links, while sudden increases might be indicative of a successful ad campaign or improved search engine ranking. This assumption can only be made if sales for the corresponding time period have increased as well. Traffic alone is not the goal; qualified website traffic that converts a visitor into a buyer is generally the goal of most webmasters. Web statistics on their own do not always paint a true picture. Webmasters need to use logs to validate advertising campaigns and track where traffic is coming from. While details in a log file alone are not conclusive proof of an ad campaignกs success or failure, general assumptions can be made based on the patterns. Gen!

eral statistics will help determine who your visitors are and what habits they have.

Specific areas to take a close look at:

How long are users staying on the website or a specific page?

This question addresses a websiteกs กstickinessก. Stickiness gives webmasters an indication of how important their content is. If users return on a regular basis or remain on a specific page for an extended period of time, generally the content is considered valuable.

Site entry pages?

What pages in a website are visitors coming into? Is a specific page on the site drawing an unusually high amount of traffic? Do users come back to the website? Is there a reason for a visitor to come back to the website? Generally, content that is refreshed often will attract return visitors. What specific areas on the site are of interest to web visitors, and can those content sections be expanded to increase the overall value of the website?

Site exit pages?

What pages in a website are visitors leaving from? If a specific page has a large number of visitors leaving the site, perhaps the content needs updating. It is critical that you consider the source of the traffic. Are visitors coming to the website through a payperclick campaign with a landing page that does not relate to the initial search terms? Directing visitors to contentspecific landing pages will help reduce quick site exits.

Who is making the referral?

What kind of website is sending traffic to your website? Assumptions can be made based on the quality of the referral source. Letกs face it, if a crack site is the leading referral generator to a software site, it is unlikely that the bulk of visitors will be interested in purchasing.

Bad requests?

Are visitors attempting to access pages on your website that are no longer active? Be sure to check logs for any pages or graphics that are generating errors for visitors.

Number of unique visitors?

Don’t get too hung up on the number of กhitsก a website has, as this can be interpreted differently. Sometimes logs interpret graphic access as a hit. A more accurate reflection of traffic can be seen by tracking unique visitors.

There are a number of inexpensive yet quality log analysis applications available for download from:

http://www.monitoringsoftware.net/ and http://www.monitoringtools.net

By evaluating web logs webmasters can continuously improve their site and measure their success. Online or off, tracking results is critical to achieving success. If you don’t track, you don’t know what works. How can you improve what you don’t measure?

About The Author

Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

sharon@notepage.net

This article was posted on January 25

by S. Housley

Understanding Google AdSense

Understanding Google AdSense

by: S. Housley

Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Googleกs AdSense program essentially allows approved websites to dynamically serve Googleกs payperclick AdWord results.

Website maintenance related to AdSense is very easy and requires very little effort. Webmasters need only to insert a Google generated java script into the web page or website template. Googleกs spider parses the AdServing website and serves ads that relate to the websiteกs content. Google uses a combination of keyword matching and context analysis to determine what ads should be served. The java script calls the ad from Google and will ensure that ads are served each time a visitor goes to the web page.

Early on Google implemented a filtering system that allowed webmasters to prevent a specific domainกs ads from being served on any websites in their account. Ad blocking meant that webmasters could prevent their competitorกs ads from being dynamically served on their websites.

Google provides a wide variety of ad formats to match the most suitable option with a website. Webmasters can select from a handful of preformatted towers, inline rectangles, banners and buttons. The ad boxes can be modified by webmasters to resemble the websiteกs color scheme. Examples of how different the various text boxes and color schemes appear on similarly themed sites can be viewed at:

http://www.ringtonesoftware.com (scroll to the bottom)

http://www.ringtonescentral.com (scroll to the bottom)

or

http://www.policecentral.com (download left side)

http://www.policesupplies.com (scroll to the bottom)

Ads can be geotargeted based on the visitorกs location. Advertisements containing content in English, French, German, Italian, Dutch, Portuguese, Japanese, or Spanish are all available.

Channels

Google recently introduced channels, enhancing AdSense reporting. When a channel is selected Google modifies the java script to include additional tracking. The additional tracking information allows webmasters to track a variety of metrics across their sites. Channels can be used to measure performance on various domains, differences in revenue with various ad sizes, or placement. By assigning each group of pages to a specific channel and comparing results in custom channel reports webmasters can work at increasing their AdSense revenue.

Optimizing

Google determines the content of the ads that are shown, webmasters serious about earning revenue from Google AdSense can use the following guidelines to optimize their website and ensure that targeted and relevant ads are served. If Googleกs spider has not crawled the site and determined the nature of the content, public service ads may be served. Public service ads will not accrue any AdSense revenue if clicked. As a result Google allows webmasters to designate alternate ads. Alternate ads allow webmasters to utilize the ad space in the event that Google is unable to serve targeted ads to the web page. By specifying an alternate image, HTML page, or ad server the advertising space can always being used effectively.

Web page content on pages that ads are served should be static not dynamic.

Ensure that the robot.txt does not prevent the web page from being spidered. Robots.txt fileกs will need to be removed or the following text will need to bedded to allow Googleกs content bot to crawl the site: Useragent: Media partners Google

If the website contains frames, select the ‘framed page’ checkbox when generating the ad layout code for that website.

The body of the page and title of the page should contain contextual words that indicate a common theme on the web page.

Revenue Earned

Although Google doesn’t disclose the exact revenue share or percentage that webmasters will earn, webmasters will receive a portion of the amount paid for clicks on Google ads on websites.

AdSense Conclusion:

Overall, Google AdWords can provide great supplemental income to webmasters with content sites. Implementing and maintaining Google AdSense program on a content site requires very little effort and can often bring a steady stream of additional revenue for webmasters.

About The Author

Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com, and http://www.smallbusinesssoftware.net

This article was posted on August 12, 2004

by S. Housley

Affiliate Alternative; Google Adsense

Affiliate Alternative; Google Adsense

by: Sharon Housley

The Rise and Fall of Affiliate Programs

Affiliate programs were once a great source of online revenue, a savvy webmaster with an eye for marketing could easily parley a site into a money making machine with a little luck and effort. However, the evolution and growth of the Internet has hampered the growth of fortune making affiliate programs. Constant search engine algorithm changes, along with the search engineกs clear distaste for sites participating in affiliate programs; have made it a little more difficult to earn a healthy affiliate revenue. An influx in the use of software programs that terminate cookie tracking and privacy programs that prevent webmasters from tracking referrers, have also hindered the affiliate sales channel. While it is still possible to make money through affiliate marketing, other alternatives ought to be considered.

A Healthy Alternative or Supplement

Googleกs Adsense program allows approved websites to dynamically serve Googleกs payperclick Adword results. This has become a popular alternative and an effective revenue sharing program for webmasters. Googleกs spider parses the adserving website and serves ads that relate to the websiteกs content. While the Googleกs Adsense program still has some issues, they are making efforts to improve it.

The website maintenance related to Adsense is very easy and requires very little effort. Webmasters need only to insert javascript into the webpage or website template. The javascript calls the ad from Google and will ensure that ads are served each time a visitor goes to the webpage. If the visitor clicks one of the Adsense ads served to the website, the website owner is credited for the referral.

The implementation, while simple, has its drawbacks. Google dictates the format of the ads. Webmasters can select from a handful of preformatted text boxes that lack creativity. A recent improvement allows webmasters to modify the ad boxes to resemble the websiteกs color scheme. Still, a far cry from some of the creative ads webmasters are accustom to.

The example below reflects how the color scheme can be modified to match the look of the website, but the ads physically don’t fit well into the overall website design.

sample modified to match sites color scheme:

http://www.hospitalsoftware.com (scroll to the bottom)

Google determines the content of the ads that are shown/ Sometimes the ads are poorly targeted, and of no interest to the website visitors.

sample of poorly targeted ads:

http://www.realestatesupply.com

Adwords can be a great addition to a website, and when well matched to the content the revenue stream from Google is consistent and effortless.

sample of effective Adsense program:

http://www.policesupplies.com (scroll to the bottom)

http://www.smallbusinesssoftware.net (scroll to the bottom)

Not that the Google Adsense program is not without its problems.as the reporting provided by Google is lacking. Google has not implemented any way to track multiple sites that serve ads; they simply show the number of ads served, the percentage of clicks received, and the revenue earned each day. Google does not disclose the amount of the revenue they share, what percentage of the revenue they earn and what someone can expect to receive for each click. Webmasters with multiple sites will have difficulty determining which websites are producing the money in the Adsense program.

With affiliate programs many webmasters implement a new browser launch with each click off the site, Adsense removes the visitor from the website and there is not currently an option to launch the visitor into another browser.

Early on Google implemented a filtering system that allowed webmasters to prevent a specific domainกs ads from being served on the website. Ad blocking meant that webmasters could prevent their competitors ads from being dynamically served on their website.

Overall, adwords are great supplements to websites where affiliate programs are either not performing or when affiliate programs don’t exist that target the sites content.

Give it a Try

Implementing and maintaing Google Adsense program on a content site requires very little effort and can often bring a steady stream of additional revenue for webmasters. Consider supplementing content and see what happens.

About The Author

Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com, and http://www.smallbusinesssoftware.net

This article was posted on March 15, 2004

by Sharon Housley

Top 3 Free Marketing Techniques

Top 3 Free Marketing Techniques

by: Michael Mclaughlin

If you have zero budget then this is the article for you. In this article I will discuss the best ways to market your website for free.

#1. Articles:

An example of using articles to promote your website is this article. At the bottom of it should be my author bylines. If you are a good writer and know were to submit your articles then this can be possible they best traffic generator ever. By submitting articles to ezine editors, website owners, and publishers, you can generate traffic through your bylines. If you even get 1 ezine editor to publish your article in a popular ezine you can generate 50 visitors for free. The best way to get targeted visitors is to write something that people who buy your product would be interested in. For example I wrote this article because I know that webmasters are always looking for marketing techniques and my website is for webmasters.

#2. Ebooks:

People love free information and ebooks are one of the main sources for this. Ebooks have the potential to keep on growing if they provide important and unique information. Though the only way they can grow rapidly is if they have distribution and resell rights. Ebooks like articles are viral because they provide free information and information is shared quickly if it is quality. If they have distribution and resell rights then people will customize the ebook with there links but as long as you have your links scattered in the ebook then you will generate many visitors. The best technique is to email all your affiliates and tell them they can customize the ebook with there affiliate links making them some money and you to in the process. This gives them incentive to distribute them.

#3. Search Engines:

This one doesn’t seem to go with the first 2 but it is the 3rd best free traffic driver. The reason this is third and not first though it brings more traffic than ebooks and articles is because it is an art to getting top search engine ranking for your keywords. Search engines drive approximately 40% of my traffic, I would rather this number be closer to 20% because it is not good depending on one source of traffic especially one as unstable as search engines. For example goggle’s Florida update.

About The Author

Written By: Michael McLaughlin @ http://www.plance.com Custom web design, scripts, and freelance programming are just some of the services our freelance programmers provide for webmasters here at Programmers Freelance.

webmaster@plance.com

This article was posted on January 24, 2004

by Michael Mclaughlin