The Psychology of Color in Web Design

The Psychology of Color in Web Design

by: Lala C. Ballatan

Persons engaged in website design, here’s a scoop for you! Would you just like to know that by understanding the basics of cognitive psychology around color and patterns, we could further improve our Web design!

Designing a Web site does not only concentrate on making web pages of a certain site interesting and impressive. This skill and talent must also be used to ensure the userfriendliness of a certain site and must strive to reach the widest range of users possible.

So what’s this about psychology? It simply implies that by understanding the capabilities of the human eye, we can produce Website designs that are more userfriendly. Being userfriendly means that our website design will not only cater for normal sighted Internet users but also to those partially sighted, blind or estimated 810% of men with redgreen colour blindness.

If you don’t know anything about vision and colorblindness and their reaction to various designs, then you must start learning now! กNormalก vision is subject to huge variances. Even the size of elements will affect an individual userกs perception of colour. The colours and the intensity of shades you choose to use in your Website design will be discerned differently by every individual who visits your Website.

Inconsistencies in color patterns are affected by changes in the ambient lighting levels. It’s like changes in your hair color depending on the amount of lighting it was exposed. Some people even see blue colors in some objects like clothing wherein others do not perceive. These persons just happen to have more blue sensitive cones (photosensitive cells which convert light energy into nerve impulses) in their retina. They seem to view the world with กbluetinted spectaclesก. As a web desinger, you have to be aware that these conditions are the reasons why your perception of your Web design may be different to other people and certainly are not the same with everyone elseกs.

The key aspect to contemplate to achieve accessibility, aside from impaired vision, is by being aware that your design might be manipulated by assistive technology. Screen readers or magnifiers are examples of this. They are software the physically disabled employ to enhance their experience of user interfaces. Some Web users can only read a certain combination such as yellow text on a black background, which allows no room for greyscale.

In order to have good legibility for users with certain visual difficulties and impairments, strong contrast can be a main ingredient in your design. Test the effectivity of this by manipulating screenshots of your design in a program like Adobe Photoshop. Try converting the image to greyscale then make the screenshot monochrome to see how it might be viewed using the most extreme visual manipulation do this by increasing the contrast level to +100. This is a particularly useful approximation of difficulties colour blind users may experience in discerning one colour or shade from another.

You can start adjusting your color application now and keep in mind that your designs will not be considered impressive if few people could discern them. 30

About The Author

Lala C. Ballatan is a 26 yearold Communication Arts graduate, with a major in Journalism. Right after graduating last 1999, she worked for one year as a clerk then became a Research, Publication and Documentation Program Director at a nongovernment organization, which focuses on the rights, interests and welfare of workers for about four years.

Book reading has always been her greatest passion mysteries, horrors, psychothrillers, historical documentaries and classics. She got hooked into it way back when she was but a shy kid.

Her writing prowess began as early as she was 10 years old in girlish diaries. With writing, she felt freedom – to express her viewpoints and assert it, to bring out all concerns imagined and observed, to bear witness.

For comments and inquiries about the article visit http://www.ucreative.com

[email protected]

This article was posted on March 23

by Lala C. Ballatan

5 Powerful Ways To Get Zero Sales From Your Websit

5 Powerful Ways To Get Zero Sales From Your Website

by: Al Martinovic

I want you to imagine a lemon. In your mindกs eye, see its yellow skin. Imagine cutting it in half with a knife. Now pick up the one lemon half and bring it up to your mouth and suck on the juices.

Do you notice how sharp the tangy lemon juice could be? Does it make you pucker? Do you notice how your mouth is watering?

…Good!

Now you realize the power of words!

See, one thing I was good at in the beginning of my online career was not getting any sales.

Really, I turned it into an art form.

So with that said, I want to share with you my 5 alltime favorite ways of getting Zero sales from your website:

Headline and Sales Letter

I don’t need to have a powerful headline and a compelling sales letter for my site. And I definitely don’t need to go to http://www.thegaryhalbertletter.com and learn how to write powerful sales letters for fr*e. Itกs too much work.

Contact Information

Why should I have my contact information on the main page of my website. I don’t want to build trust by posting my name, address, email, fax and telephone number on my site. I want to hide behind the internet and in turn people can then hide their wallets from me.

Guarantee

Why should I offer a bold gurantee for the products I sell on my website. If people don’t like the product then itกs too bad. I really don’t care that itกs been proven that the longer your guarantee is, the less returns and complaints youกll have. What does that stuff have to do with me?

Capture Email Addresses

I don’t need a web form on my site offering something for fr*e to capture email addresses so I can put them through an autoresponder and increase my sales. And I definitely don’t want to capture email addresses by using popups and alert boxes. That stuff is not for me.

Call To Action

I don’t want to tell people what to do on my website. I don’t want to appear pushy. Why should I have a กClick Here To Order Nowก link. Itกs too much of a hassle. They can figure out how to do everything for themselves.

There you have it. Follow this formula like I did in the beginning and you too can get zero sales from your website!

Now, all five things I just mentioned are the basics. Start with the basics first and build from there and you should be well on your way to building a profitable website.

And don’t forget the power of words!

Remember that lemon?… Yuck, my mouth is watering again.

About The Author

Al Martinovic is the publisher of the Millenium Marketers Newsletter where you will find powerful internet marketing concepts, killer strategies, useful tips and no bull business advice. http://www.milleniummarketers.com

This article was posted on August 10, 2003

by Al Martinovic

Website Theft Part 1 of 3 ~ What exactly is Copy

Website Theft Part 1 of 3 ~ What exactly is Copyright?

by: Janice Byer, CCVA, MVA

(Please note that some of the information included in this article has been quoted from various locations while other information is simply my personal opinion and you will probably feel my passion in my words.)

The hot topic on many business related email discussion lists for the past little while has been website theft, both content & graphics. Either there seems to be a rash of this dishonest and unethical behaviour or website owners are just finding out that their treasured works have caught the eye of others who feel it is okay to use it as their own.

They say that imitation is supposed to be the greatest form of flattery but, take it from someone who has found their website content appear on someone else’s site, it darn well ticks you off to see your hard work being used by some one else as their own. You work hard to come up with what you include on your website and are probably more than willing to allow some of it to be paraphrased by others but when the culprit doesn’t even ask permission, you get that ขheads will rollข feeling inside.

What can be considered copyright material?

The World Intellectual Property Organization (www.wipo.org), which is ขan international organization dedicated to promoting the use and protection of works of the human spiritข, includes the definition of copyright on their website which reads, ขCopyright is a legal term describing rights given to creators for their literary and artistic works.ข

With regard to copyright in relation to the Internet, WIPO has established two treaties, which outline, among other things, that each country ขprovide a framework of basic rights, allowing creators to control and/or be compensated for the various ways in which their creations are used and enjoyed by others.ข More information on WIPO and its mandate can be found at http://www.wipo.org/copyright/en/index.html

For a complete definition of copyright and to read the Copyright Act in Canada, visit the Department of Justice Canada at http://laws.justice.gc.ca/en/C42/.

For a complete definition of copyright law in the US, visit the Library of Congress website at http://www.loc.gov/copyright/

Oh, and the MerriamWebster Online Dictionary lists the definition of copyright as:

Noun : the exclusive legal right to reproduce, publish, and sell the matter and form (as of a literary, musical, or artistic work)

What is theft?

Speaking of the MerriamWebster Online Dictionary (http://www.mw.com), they define THEFT as:

Noun: 1 a : the act of stealing; specifically : the felonious taking and removing of personal property with intent to deprive the rightful owner of it b : an unlawful taking (as by embezzlement or burglary) of property

Theft of website content and/or graphics can be considered copyright infringement.

The MW dictionary also defines infringement as:

Noun: 1 : the act of infringing : VIOLATION; 2 : an encroachment or trespass on a right or privilege.

In the next instalment of our series on Website Theft, we will look at ways to find out if your website material is being stolen; what the downfalls are of your material being used in other places; and give you some ideas for what to do when you do find out that someone is using your material without your permission.

About The Author

Janice Byer is the founder of DocuType Administrative & Web Design Services (http://www.docutype.net), a professional Virtual Assistance and Website Design company, specializing in helping small business owners get ahead. She is a certified Canadian Virtual Assistant and Master Virtual Assistant and winner of the Most Successful Start Up 2000 and Home Based Business of the Year 2000 Awards

[email protected]

This article was posted on January 11, 2004

by Janice Byer, CCVA, MVA

Making The Business Case For Web Standards

Making The Business Case For Web Standards

by: Karl Groves

Through the explosive growth of the Web, companies have realized the benefit of building a strong online presence. By publishing a website to the Internet, companies are able to build their brand, market their products, support existing customers, release publicity pieces, and even take orders. Lost in the feverish pace of growth however, has been an eye on the effect that their current webbuilding practices have on the bottom line and the future of their online presence. Not only does the website content itself have an impact on the companyกs income but so does the way the site itself is created.

Building your site with a commitment to web standards and continuously testing to ensure it maintains its adherence to those standards can save your company money and even increase website related income.

What are web standards?

Web standards are, for purposes of this discussion, carefully designed sets of rules and protocols that drive webbased content throughout the Internet.

Specifically, web standards revolve around:

Structural Languages such as HTML, XHTML, XML, SMIL, SVG, MathML

Presentation Languages such as CSS, XSL

Document Object Model

ECMAScript

These web standards have been defined by the Worldwide Web Consortium (W3C) and other standards bodies to ensure the interoperability and access of documents placed on the web. Documents that follow the established standards will benefit in many ways:

Lower maintenance effort and cost

Lower cost for redesign

Improved usability and accessibility

Broader compatibility across platforms and devices

Reduced hardware demand and cost

Site wide look and feel consistency

Designing to current standards enables the site to maintain the same look and feel theme throughout the site. Standards also allow the siteกs look and feel to change rapidly with little additional load on personnel resources.

Improved usability: smaller document size loads faster

Designing to current standards means that by proxy the documents will be smaller. Because of this, the pages will load faster for the user. Download times have been shown to be a factor in website usability. A perceived delay in site presentation undermines usersก evaluation of the site. Users systematically rate slower sites as less interesting and having lower quality content. In addition they report that delays interfere with task continuity, their ability to remember the site, and use flow. Exceedingly slow sites can lead users to believe an error has occurred. Finally, users correlate site performance and security: Chronically slow sites are considered to be less secure resources for purchase. (http://www.humanfactors.com/downloads/aug03.asp)

Better crossplatform compatibility

As browser manufacturers come closer to adhering to web standards, it is becoming clearer that creating standardsbased pages can be an increasing assurance that the site will operate across multiple platforms. "Rendering fine" is a myth born of misunderstanding. Considering that 5 different rendering engines are used to surf the web using dozens of browsers (and versions of those browsers) on 3 platforms, attempting to test the site for rendering in every configuration is next to impossible. Coding to standards then, is the only practical solution for ensuring compatibility now and in the future.

Prepares for the future

"Rendering fine" on current browsers is no guarantee that a site with invalid markup will render fine in the future. Moreover, it is no guarantee that a site will render fine (or at all) in the growing number of nontraditional devices such as PDAs and cellular telephones. As browser manufacturers make further efforts to make their products adhere to standards, the point of "rendering fine" in target browsers becomes moot, anyway. Standardscompliant markup will be even more of a guarantee that it will work on all platforms than errorladen and proprietary markup.

Extensibility

Designing to the current standard means sites should be marked up using XHTML an XMLcompatible version of HMTL. Using this format will enable the company to venture into the inevitable world of XML without the need for major modifications to the site structure. XML features can be added quickly and painlessly.

Lower maintenance and easier troubleshooting

Personnel can come and go but the code they create will stay behind. If that code contains errorladen, invalid markup and "workarounds" for rendering in target browsers, it will cost the company money in personnel time to find the bad markup and make it right. "Because standards are very well documented, another person taking over some standardcompliant code can hit the ground running and will not need to become familiar with the previous developerกs coding practices." Tristan Nitot, Netscape Communications (http://devedge.netscape.com/viewsource/2003/whywebstandards)

Regardless of who does the site maintenance, designing to standards ensures shorter time spent hunting down problems. While poor rendering may very well be a buggy browser, in most cases "rendering improperly" usually means "something is wrong". Validation is one of the ways to uncover exactly what the issue is. By maintaining a standardscompliant site, you are providing yourself with insurance that if something goes awry, you will be able to more easily and quickly get to the possible cause. Simply put, if you know everything else is OK, you can focus any troubleshooting efforts on what has been changed instead of looking at what else already existed that could have caused or exacerbated the problem.

Accessibility

Designing with web standards makes accessibility an easier goal to achieve, as standards have been created with accessibility in mind.

Proper markup goes beyond "validity". Each element in (x)HTML has been created with a specified purpose, and so creating a standardscompliant site also means using the most appropriate element for the task at hand. Doing so increases accessibility. Proper markup gives alternative access devices the ability to provide context to the pageกs content.

Reduced bandwidth cost

Last, adhering to standardsbased markup can reduce the amount that a company pays for bandwidth. As stated above, adherence to standards has the effect of reducing the size of a document by up to 50% or more by some estimates. This can lead to big savings in bandwidth charges for hightraffic websites.

Standards just make sense

So what does all of this really mean? As the companyกs website becomes more important to its bottom line, standards can help position the company as a leader. Those who choose to make the commitment to quality will find a payoff that begins immediately and lasts into the future. Right now, youกll save on development of new content. In the future youกll benefit from reduced maintenance and increased agility. Standards compliance just makes sense.

Additional Resources

HTML Standards Compliance Why Bother?

Why Should You Validate Your Web Pages?

WASP: Fighting For Standards Liberty!

Quality! Validity!

Why We Won’t Help You

How UserAgents Handle Tag Soup

The Business Value Of Web Standards

Web Standards For Business

About The Author

Karl Groves is a freelance web designer who has done production work on sites for National Cancer Institute, Network For Good, Aerospace Medical Association and more.

This article was posted on March 11, 2004

by Karl Groves

5 Steps To Successful Joint Ventures

5 Steps To Successful Joint Ventures

by: Raam Anand

Most Internet Marketing related ezines have carried at least one article on Joint Ventures; probably many.

JVกs are THE MOST preferred and fastest way to increase sales and cash flows.

Itกs no longer a secret!

Everyone knows a good JV is the master key to online success.

But… why many people are failing to use this master key? Why so many website owners are not able to make use of this powerful strategy?

Here are some reasons:

1) Other marketers are NOT WAITING for your JV offer. Before sending your JV offer, make sure to address the question กWhatกs in it for the JV Partner?ก. Unless you give a compelling reason, most partners are not looking forward to your offer. No, it won’t work that way…like, you offer one of your products for free and your partner will gladly endorse it to her list. No, it won’t.

It takes time to craft an irresistible offer. The offer should be beneficial to your potential partner and her customers/subscribers.

Take it from me… I told you it takes time… but itกs definitely possible.

2) Many JV offers are passed onto the ‘recycle binก with even being read (I told you… they are NOT waiting)

Some leading marketers get about 200 JV proposals every week! May be more. Most of these JV offers doesn’t catch the attention of the busy marketer.

Some are lost due to SPAM email filters.

Solution?

Followup is the key. If you consistently followup, your chances of getting the attention of your potential JV partner is very high. Usually a second email will get the response.

A mixedmode followup is sure to get higher success rates. An initial email followed by another email reminder and a phone call should normally get you going.

3) Another strong demotivating factor is NOT sending personalized JV offers. If your proposal does not กspeakก directly to your partner, itกs chances of succeeding are very thin.

Thatกs why I told you earlier, it takes time to create your JV proposal. You need to visit your partnerกs website, subscribe to their newsletter, study their online content and read their publications and articles before you attempt to draft your proposal.

Your JV proposal should address your potential partner directly, using their name. Mentioning a few things about their website, products, ezines or articles in your offer will surely catch their attention.

4) JV partners are not your affiliates. Differentiate your resellers with your strategic JV partner. To drastically raise the success rate of your proposal, offer a higher commission than your affiliates.

For example, if you are offering a 50% commission for your affiliates, your JV partner should be offered 60% or more.

5) Targeting a large corporation for your JV is a surefire way to failure. First, try and do several JVกs with businesses similar or smaller than your own and build a track record. Then you can approach bigger businesses with a record of your successes.

Large businesses have large problems everyday to tackle. They have struggled hard to build their enterprise. They have their own range of products to sell and keep their customers happy.

However, if you have a compelling story to tell, along with factual proof of your claims, it will definitely bring you windfall profits.

Iกm not discouraging you to keep away from these giants. Iกm just telling you the right way to approach.

You see friend, Iกve revealed to you some key tips on Joint Ventures. Now, itกs up to you. Follow these rules and create a compelling offer and Iกm sure you will succeed in making highly profitable Joint Ventures.

About The Author

Copyright (C) 2004 Raam Anand With Raamกs Joint Venture Manager, you could make 10.. 20.. even 30times more money! Click to learn more about JV Manager: http://www.infoYOGIS.com/track.cgi?1

This article was posted on November 20, 2004

by Raam Anand

7 ways to choose your own home business for maximu

7 ways to choose your own home business for maximum success

by: Michel Richer

Deciding to work from home can be a good decision or a bad one. It depends of your attitude and your love for business. If you really make the decision to start a home business you have made the first step to succeed. But now the question is: ก How do i choose the best home business among the internet business opportunities jungle ?There are litterally millions of them on the internet. Where do i start ? And how do i know if this or this home business is the right one for me ?
There are so many home business opportunities out there that it’s hard to know where to start. And how do you know you have chosen the best one? It can all get pretty frustrating.First do some research. How long are they in business ? Do they have a good products to sales ? Do they pay good commission ? Do they deliver the check ? (I remember one home business where i have nerver seen a check !)
So here is 7 ways to choose your own home business
1. FREE to join
Do you have to pay to join an affiliate program for example ? How much those it cost ? Are you willing to pay $1000 a month or between $30 to $100 a month ? Are you willing to advertise between $50 to $5000 a month to bring people etc.
Most people don’t want to pay a lot of money before starting up a home business. So in my experience you should choose a home business that cost $30 to $75 a month.(It should be FREE to join). The cost should be for buying product to try yourself and advertising.2. FREE website. Does your home business offer you a free website or gateways ? If not! Are you able to make or run a website. Or to pay to make one. (It can cost between $100 to $5000 to have one made by an expert.)
3. FREE Training and followup
What kind of support and training does the Internet company offer? What kind of support and training do you want when you start up your home business? Do you want ongoing training ? Or just a Smart Start Training ?
4. Great Products
Does the company offer exclusive product like vitamin or special information ? Is it easy to sale ? Is it a quality product ? Does it have a money back guaranteed ? Are they to pricey to buy ?
5. Compensation Plan
Does the company offer a good commission like between 40% to 80% per sales ? Does it offer residual income ? (a residual income; is an income you get month after month on the same product you sell to the clients as long as he keeps buying it).
Does it offer great rewards like after 4 sales you get a bonus ? Are there clear goals that you can achieve? Is it hard to achieve does goals ?
6. Leads generation system
Does your home business offer you leads that you can buy to build your business ? Are those leads old or new leads ? Are they double optin or even triple optin quality leads ? Are they really good leads ?
7. Does your home business offer you a resource center ?

Like a hit counter with live stat.
A powerline genealogy where you can see the name and address of your affiliate
A sales report (SVP, Commission etc.)
Marketing aids (text ads, flyer, banner ads, wearables etc.)
Contact manager (where you can contact all your affiliate )
Key Code Tracking (for tracking your marketing effort)
Help Desk (FAQกs, Retrieve Password, Support, Email checklist etc.)

This is a short summary of what to look for for a home business. You can find all this in my home business opportunities. After joining and testing thousand of home business this is probably one of the best you will ever try.
You can join for FREE http://ezinfocenter.com/297607.7/FREE
P.S. TEST DRIVE OUR SYSTEM. NO OBLIGATION
Copyright © Michel Richer
PERMISSIONS TO REPUBLISH: This article may be republished in its entirety free of charge, electronically or in print, provided it appears with the included copyright and author’s resource box with live website link. http://hombyz.com

About The Author

Michel Richer is the Business Manager and Webmaster of http://Hombyz.com. He is dedicated to helping you succeed on the Internet. With over 10 years experience in internet business and a solid reputation in the industry. You can take a look at his website at: http://hombyz.com for Your Home Business Success !!!

This article was posted on June 21, 2004

by Michel Richer

How To Monitor Your Search Engine Positions

How To Monitor Your Search Engine Positions

by: Zaak OกConan

Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. Once you achieve a high search engine position, it is essential that you make sure you maintain the high ranking you have worked so hard to achieve.

This means you must come up with a strategy to monitor your search engines positions. This strategy is crucial to the success of any marketing campaign. Think of your search engine positions as your online portfolio. Would you let your stock portfolio be ruled by chance and market fluctuations, or would you keep close tabs on your stocks so you could buy and sell when the time is right? This is the way you must consider your search engines positions.

Be aware that at first, after you have launched your search engine campaign and done all the right things to increase your rankings, you will most likely see a continual upward climb. What you need to be on the lookout for is the moment that upward climb reaches a plateau. When this happens, your search engine position campaign moves into stage two, the monitoring and protecting stage.

In stage two, do not be concerned about the shortterm fluctuations in your positions. These are similar to the subtle rising and falling of stocks in a portfolio. Shortterm movement is an integral part of the whole process. Itกs the longterm changes that you must watch for and prepare to act on immediately.

Analyzing the longterm trends of search engines positions is imperative. The way in which search engines rank websites may change at the drop of hat. If you are unaware of these changes many of which are subtle yet can be deadly to your ranking your position may drop to the bottom of the list before you can get your bearings. To prevent this kind of precipitous drop, you must create a system to monitor your positions on a monthly basis. Devise a chart to keep tabs on your top ranking positions or your top pages, and make sure to watch ‘the marketก closely.

Each search engine uses a formula to compute website rankings. When a search engine changes this formula in any way, it may raise or lower your ranking. Some search engines use a number of different formulas, rotating them so that a formula doesn’t become overused or outdated. Depending on which formula is being applied, your search engine position may suddenly drop or rise in rank significantly. Therefore, you must check your positions frequently in order to catch when a search engine changes formulas and what effect it has on your positions.

You must also deal with your competition a crucial factor you must always be vigilant about. Your competitorกs position may suddenly rise, automatically lowering your position. Or their position may drop, pushing your position higher. Each month, expect position changes due to the continual changes that are occurring in your competitorกs position, and be prepared to adjust your marketing strategy to compensate for decreased rankings. Monitoring these fluctuations will also give you vital information about how to improve your website to increase your position in search results.

Of course, you must discern what the most popular search engines are in order for your monitoring efforts to be effective. Right now, there are ten popular search engines that direct most of Internet traffic to your sites. The challenge you face is that these top ten may change from month to month.

This means that your must not only monitor your search engine positions, but you must also keep track of the ranking popularity of the search engines you are monitoring. Find out which search engines people use most frequently every month and be sure to live in the present! People are fickle about their favorite search engines, and it takes constant vigilance to follow their dalliances. The search engines they loved when you first launched your campaign may be old news in the next few months. You must adjust your list of engines according to the whims of the Internet users. Check out http://www.searchenginewatch.com/reports/netratings.html for a current list of website favorites.

Another factor to monitor carefully is a sudden drop of your positions in all search engines. This is not the same as monthly fluctuations this is a neon red warning sign! It could mean a number of different things.

It all your search engine positions have plummeted, it may indicate that search engines spiders those sneaky programs that seek out your site and rank their positions have found some type of problem with your website. If you have recently changed the code, for instance, the spider may become utterly confused and consequently drop your positions disastrously. If a spider creeps up on your website when it is down for adjustments or changes, you may actually disappear from a search engine index entirely. Or a search engine may drastically change its formula, and suddenly all of your website come up as irrelevant. If that search engine is a current favorite, it may create a domino effect, causing all of your position to drop in all search engines.

Some search engines rely on the results from other search engines, and it is vital that you know which engines these are and keep track of all the engines they influence. The biggest problem here is that search engines will sometimes change affiliations, and this can create a major shift in the geography of the Internet. For example, recently Yahoo decided to display only results gleaned from Google. So you must not only monitor your own positions, but you must keep abreast of seismic shifts in the landscape of the Internet as a whole.

Finally, pay attention to your keywords. Keywords are the foundation bricks of the entire search engine system, and they demand individual scrutiny in your monitoring efforts. If you have found that a number of your positions have plummeted, it may mean that a page of your website has become invisible or inaccessible to search engine spiders. Or the competition for that particular keyword or phrase has recently rocketed into outer space. In either case, you must act quickly and efficiently to regain lost ground.

Your search engine marketing campaign is an investment. If costs you time and money on a continual basis. Protect this investment as diligently as you would your financial portfolio. In the same way, track your positions from an objective perspective, and monitor your positions on a regular basis. Make sure your time and effort reap rewards by keeping your eye on the big picture your longterm marketing campaign.

About The Author

Zaak OกConan discovers and presents information on to enhance your site, newsletter, marketing and other Internet related topics. Youกll find his other articles that expand your horizons at http://WebWorkersWeekly.com.

[email protected]

This article was posted on August 30

by Zaak OกConan

Buy Traffic – Successfully Buy from Traffic Broker

Buy Traffic – Successfully Buy from Traffic Brokers.

by: Charles Nevery

Buy traffic There is one fast way to deliver traffic by the thousands to your website within 24 hours. Buy traffic from traffic brokers. Most traffic brokers show your website as a full page popunder without the internet explorer bar on selected type of geo targeting and category. Today the standard website traffic categories are –

Untargeted – Untargeted traffic is usually a source of the fastest traffic and it has no Geo targeting or category. Untargeted traffic is good for sites that are not a specific niche. Such traffic is good for joke websites or dating websites.

Targeted traffic – Targeted traffic is not Geo targeted but it usually consist of a wide range of categories witch can be found here for example http://www.prosubmittraffic.com/programs.html

USA Targeted – US targeted traffic is from servers that host websites in the US and target a broad range of targeted audience. S o if your website is in English and is once again like a joke website or retail website than this would be a good choice.

USA Category Targeted – US category targeted traffic in my opinion is by far the best. You can target the US geography and pick your website to show as a full page popunder on a category specific range of websites. A wide range of categories witch can be found here for example http://www.prosubmittraffic.com/programs.html

About The Author

Charles Nevery

http://prosubmittraffic.com

[email protected]

10 Years of internet marketing/SEO

This article was posted on August 31

by Charles Nevery

Benefits of an accessible website part 2: The bu

Benefits of an accessible website part 2: The business case

by: Trenton Moss

The DDA (Disability Discrimination Act) states that service providers must not discriminate against disabled people. A website is regarded as a service and therefore falls under this law, and as such must be made accessible to everyone.

Some organisations are making accessibility improvements to their websites, but many are seemingly not making the accessibility adjustments. Disabled people don’t access their website, they say, so why should they care?

There are, however, two very good reasons as to why businesses should start taking these issues seriously:

An accessible website will make you more money

An accessible website will save you money

There are seven explanations for this:

1. Your website will be easier to manage

An accessible website separates the content (the words and images that we see on the screen) and presentation (the way that these words and images are laid out) of each page. Each web page has an HTML document that contains the words and images for that page (the content), and calls up a CSS document that includes the presentation information this CSS document is shared by all the pages on the website.

To adjust the layout of your website, you only have to make changes in the CSS file, saving considerable time (and therefore money).

2. Your website will be compatible with new browsing technologies

In the near future, the use of PDAs, mobile phones and incar browsers will all regularly be used to access the Internet. The people making use of these new technologies are generally highincome individuals. In order to reach this lucrative target, youกll need a website that is accessible to these machines. To test your website, try using it with the Wapalizer (http://www.gelon.net), which shows how your site will look on a mobile phone.

3. Your website will appear higher in the search engines

By making your website more accessible to web users, you’re also making it more accessible to search engines. Search engines cannot usually understand images, JavaScript, Flash, audio and video content. By providing alternative content to each of these, all areas of your website will be accessible to search engines, whoกll then be able to have a better understanding of its purpose.

The more confident a search engine is of your websiteกs purpose, all other things being equal, the higher itกll place your website in the search rankings.

4. You won’t have to incur legal fees

The RNIB (Royal National Institute for the Blind) and the DRC (Disability Rights Commission) have been exerting pressure on companies and the government to make their websites accessible. Indeed, the DRC has now published their findings from their accessibility investigation of 1000 websites. Theyกve warned firms that theyกll face legal action and the threat of unlimited compensation payments if they fail to make their websites accessible to people with disabilities.

5. The download time of your website will be significantly improved

Accessible websites generally download quicker than websites with poor accessibility. Just 25% of web users in the UK are connected to the Internet via broadband (source: http://www.statistics.gov.uk/pdfdir/intc0504.pdf). You can be sure that if your website takes much longer than ten seconds to download then many of your site visitors will be clicking away and youกll lose their custom.

6. The usability of your website will be enhanced

There is a certain amount of overlap between web accessibility and web usability. Itกs been shown that a usability redesign increases the sales/conversion rate of a website by 100% (source: http://www.useit.com/alertbox/20030107.html).

7. Youกll gain good publicity

Make your website accessible to everyone and you can tell the world about it.

About The Author

This article was written by Trenton Moss. Heกs crazy about web usability and accessibility so crazy that he went and started his own web usability and accessibility consultancy (Webcredible http://www.webcredible.co.uk) to help make the Internet a better place for everyone.

This article was posted on August 11, 2004

by Trenton Moss