Fax Broadcast Services Get Your Message to Million

Fax Broadcast Services Get Your Message to Millions

by: Chris Bradley

If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, you’ve probably come to realize that the fax broadcasting services industry is everchanging and new developments are coming out all the time.

It’s pretty much a fulltime job just to manage a fax broadcast database of any size, not to mention keeping the related fax broadcasting software updated and operational.

If you’ve gotten frustrated with the overhead and manpower required to manage your entire fax broadcasting operation internally, it’s time to lighten your load by considering some outsourcing, and the possible use of an outside fax broadcasting service. Not only can this free you and your people up, but it will leverage your time and allow you to reach more people, quicker and with less money per fax.

Tips for Selecting the Best Fax Broadcast Services

In selecting the outside fax broadcast services that are right for your company, remember – technology is everything in the fax broadcast industry. Fax broadcast services won’t save you time unless they’re convenient to use and require little involvement by your own personnel.

When shopping for fax broadcast services, you’ll want to ask a ton of questions about the software and systems used by each fax broadcast service that you interview.

How flexible are their systems?

Do you get a lot of options and tailoring, or are you pretty much stuck with the system they have, even if it doesn’t meet your exact needs?

Really good fax broadcasting services have stateoftheart fax systems that can do things like integrate faxing, email and direct mail. The better systems also allow you to control and tailor your various fax broadcasts from your own PC at your own office.

This allows you access and control of your fax broadcasts when it’s convenient for you, and reduces the time it takes to communicate instructions from your office to your fax broadcast service provider.

Take some time, shop around, and ask a lot of questions. This will be time well spent, and you’ll be very pleased when you end up with a fax broadcast service that’s easy to use and gets your fax broadcasts out quickly and by the specifications that you yourself can control from your own computer.

You’ll be tickled pink with the staff time that will be freed up, and your new fax broadcasting capabilities will make you glad that you chose to investigate the use of fax broadcast services for your own company.

About The Author

Chris Bradley makes it easy and affordable to start a fax marketing job. To find more information on how you can save money and grow your business with fax marketing, visit http://www.3centfaxbroadcast.com

This article was posted on September 02

by Chris Bradley

Email Marketing The End Is Nigh!

Email Marketing The End Is Nigh!

by: Robert Palmer

Consider if you will the resources, the time and the financial investment given to attracting new web traffic. Banner advertising, link exchanges, search engine ratings, affiliate schemes and the list goes on. Yet when it comes to retaining a customer’s future business or even a return visit, we simply hope that they will optin to a newsletter mailing list and everything will be okay.
Of course the truth of optin email marketing is far from okay. For a start, people, especially private individuals, frequently change their email address. For many people, email addresses are a disposable accessory, which should be replaced every few weeks when the Spam starts rolling in. I don’t know about you, but I have enough trouble keeping up with the email changes of my friends and family, let alone a list of a few thousand customers and potential customers.
Typing ขemail marketingข into Google will return literally thousands of software products and services all promising to make your email campaign more successful and slick. Of course it doesn’t matter how much or how little you expend on your email newsletter, it will still be one subject line of possibly hundreds, all screaming for attention.
 Average email click through rates fell from 5.4% in 1999 to just 1.8% in 2003 (Source eMarketer)
 27% of emails never get opened and of those that are opened only 23% are read thoroughly (Source: J Neilsen)
 Average open rate for B2B emails has fallen by 42% since 2001 (Source eMarketer)
Although such statistics make grim reading, worse is yet to come. Some industry experts are predicting a total collapse of the email infrastructure within the next five years due to the shear volume of traffic. A technology dating back to the 1960’s, email was developed as a means for geeks to communicate with other geeks, about something they had seen in the alt.freakygeek newsgroup. It was never designed to cope with the demands of mass marketing which have been inflicted upon it since the arrival of the WWW. So with that in mind, it is something of a miracle and a credit to the technology of yesteryear that it continues to work at all.
Recent research commissioned by Yahoo revealed that the average British PC has nine ขsick daysข a year, two more than the average for human workers. Six of these days are lost battling against Spam, while a further three are taken up combating viruses.
The Yahoo findings went on to reveal that nearly half of British computer users find dealing with junk emails more stressful than traffic jams and the majority want service providers to act.
But I’m no Spammer, I hear you cry! No, but your legitimate email is going to have to share the same inbox as the volumes of Spam and with only a Subject Line to stand out from the crowd, is it any wonder that email is becoming so ineffective as a marketing tool?
Clearly, alternatives to email marketing need to be developed. One emerging technology being pioneered by three software houses in the UK is that of One2Many Broadcasting. Already employed by the BBC, Visa, and many other bluechip Net companies, One2Many Broadcasting offers a farimproved method of communicating with customers than optin email marketing or newsletters and already being hailed as the THE next big marketing tool.
One2Many Broadcasting involves the customer downloading a small client onto their PC. The customer can filter and influence what information they receive from within the software client. Once installed the website can then communicate directly with that customer by broadcasting information in a wide range of formats, all of which is attractively presented directly onto the customer’s screen. Sounds frighteningly, intrusive doesn’t it? Well, not according to the millions of people who are already receiving information from the latest news through to film clips of the latest movie releases. One London based soccer club, Arsenal, has reported a phenomenal takeup of their One2Many Broadcasting Service, with over 100,000 subscribers in the first 12 months of operating.
So will One2Many replace email marketing? Who knows, I suspect that over the coming years a variety of marketing alternatives will appear, of which One2Many will hold a share of the market. In developing alternatives to email marketing one of the major factors will and is that of price; emails are extremely cheap. Any alternative therefore, if it is to be successful, needs to be competitively priced and rich in unique features.
To date, One2Many Broadcasting has been relatively expensive and financially not an option for most small to medium sized businesses. As the concept of One2Many marketing is developed, more and different software is likely to emerge, which will in itself introduce competition and hopefully lower prices.
For more information and reading on One2Many Broadcasting:

www.skinkers.com

www.edesktop.co.uk

www.desknet.co.uk
To experience One2Many Broadcasting:

http://www.sky.com/skynews/article/0,700611109118,00.html Sky News Alerts

http://www.arsenal.com/Userincludes/desktopwenger/InstallDesktopWengerNT.exe – Arsenal FC

About The Author

Robert Palmer is CEO of deskNET Communications www.desknet.co.uk and is a leading architect in the development of One2Many Broadcasting software.

This article was posted on June 27, 2004

by Robert Palmer