Run Profitable Contests Using Autoresponders
by: Shery Ma Belle ArrietaRuss
Running a contest for your ezine subscribers or web site visitors is one way you can generate interest and give more exposure for products or services you want to promote.
A contest could be as simple as spotting a word or a set of words within an ezineกs issue or searching for a graphic on a site. A contest can run for one issue, or it can last for a month or more.
If you plan to run a contest, make sure you have a กcontest management response systemก in place.
This could be as simple as an automated email receipt to let your participants know their entry has been received.
Run a contest that asks your participants to send their responses to specific email addresses. Then create an automated receipt confirmation for each account.
Include a link to your products, affiliate links, or services in your confirmation receipt.
Every time someone enters your contest and sends her entry, she receives a confirmation message. Thus, youกve just exposed your products to your contestant.
Encourage multiple entries and your contest participants get exposed to your promotional texts multiple times.
Ok, what about contest prizes?
If you publish an ezine and you sell advertising space, you can give away free ad space to the winners.
If you have your own product, or a product you have resell rights to, you can give away free copies of it to your winners.
If you have a service, why not put that up as a prize?
In any case, though, let your prospective contestants be interested in the prizes. Yes put the complete prize descriptions, along with the contest mechanics, on autoresponder too.
And then include links where they can purchase the prizes. Hey, some people might not want to wait to win your contest! So itกs good to cover all bases.
Run a contest that lets autoresponders handle entries and confirmation receipts and youกll have a promotional tool that can bring in profits for you!
About The Author
Copyright (c) 2004 Shery Ma Belle ArrietaRuss
Shery is the developer of creative, motivating and fun email courses for writers. Sign up and take an email course today…free! http://writingbliss.com
This article was posted on July 28, 2004
by Shery Ma Belle ArrietaRuss