Are Your Emails Being Heard
by: David Lake
Yes, the headline is spelled right. What if you had a way to make your clients remember you and your email. In order to do this, you would have to do something different that virtually no other online marketer is doing. That should be easy enough, right. Well, it might not be as difficult as you think. There is a fairly new trend in email marketing that involves emails that Contain an audible message that you can record and personalize.
Did you know people remember 5 times more when they see and hear information compared to when they just see it. I am sure you have always thought your conversion rate should be higher, right. Most folks on the Internet are settling for a far lower conversion rate simply because they have not yet found a cost effective way to successfully communicate their ขsales pitchข to their potential customers. Many online business are now using followup email and auto response systems to increase their conversion rates, and now there is a way to make these followup messages an even better marketing tool.
Have you ever wished you could just talk to your customers. I am sure you have. All of us, as small business owners, feel like if we could just talk to many of our potential customers we could persuade them into doing business with us. We have all faced the problem of gaining our customers trust in this faceless online world. One quote to base your online business by is that ขpeople do business with peopleข I know this quote is simple, but it is the truth. Too many folks on the Internet try to remain anonymous, yet gain the trust and respect of their customers, that is a hard thing to do. You have to become a real person to your potential clients.
Just think about the last time you went into a store to make a fairly large ticket purchase. Sure the store had some information on the tag above the product, the price was clearly marked, and the checkout process was straightforward, but you probably still wanted to talk to a sales person didn’t you? Why? Hearing the person say what you already knew about the product made you feel better about buying the product. The same applies to your online customers. Just hearing you say the very same things they have read online somehow makes them believe you more and consequently they are more likely to do business with you.
Audible emails immediately and automatically grab your readerกs attention. They humanizes and personalize your message because they speak directly to your reader in your personal voice. Audio users have reported a doubling and tripling of response rates. When you send your potential clients some sort of followup messages to encourage them to buy your product or service, what if you could talk to them via a prerecorded message. This would do a lot of thing for your email followup campaign.
it will make your email stand out
it will make your business appear more Professional
it will add integrity to your business in the customers eyes
it will make a bigger ขbrandingข impact
it will increase conversion rates immediately.
To find out more about sending email that contains audio messages and one of the best followup auto responder systems on the Internet visit http://greatfollowup.ProAutoResponder.com If you click ขhave a value codeข on the ordering screen and enter the code ขepowernewsข you will receive a 33% discount off the normal monthly price. Making the service cost just $11.99 a month. Try it out, or to find out more about the service read our review at: http://www.affiliateanswers.com/proautoresponder/
About The Author
David Lake
Http://www.AffiliateAnswers.com/proautoresponder/
18662076055
This article was posted on May 04, 2003
by David Lake