Create A Difference With Advertising Promotional P

Create A Difference With Advertising Promotional Products

by: Jinky C. Mesias

There are so many business offering the same products and services, if you are new in the business industry and would like to join in the game you ought to know how to play to ensure that your business would stand out from among the crowds of competitors. A business requires advertising in order to make its presence felt in the community. However, not all promotional endeavors are budgetfriendly, that is why there is a need for a thorough business planning which include the search for costeffective advertising solutions. The chosen advertising scheme must be useful, effective and above all must stay within the company’s budget.

One costeffective advertising scheme involves the use of advertising promotional products such as mugs, pens, caps, bags, tshirts, towels and many more where businesses may place their company’s logo. The choice of the promotional products to use depends on the type of business. Let us say your business involves coffee so the better choice is to have your company’s logo placed on a mug. This is also a way of always reminding your customers of how great your coffee is every time they take a sip off your promotional mug. Likewise, it is a means of exposing your company to other prospective clients who happens to see the mug. Promotional tshirts are also very effective in advertising business since it can provide a free traveling advertisement for the company. The wearer of the tshirt tends to maximize the exposure of the company to a much larger number of people especially when the wearer travels to other places.

Promotional products are truly the best means of advertising your company since they are very useful and hardly end up in the trash. But in spite of these, many companies still doesn’t realize the potential of promotional products to sell their services, their products as well as promote the company’s various events. However, for those who make use of promotional products the benefits are tremendous. Some of the benefits derived are in terms of an increase in sales as well as the increase in the number of customers.

Promotional products also tend to last longer and so companies really save a lot of money since they don’t have to create a new set of advertising materials every so often. Likewise, promotional products are also great collector items especially for those customers whose hobbies are collecting items from various companies.

To further save on promotional products there are printing companies that offers great discounts for large volume of promotional items. And these companies are made easy to search in the net.

About The Author

Jinky C. Mesias is a graduate of Bachelor of Science in Business Administration Major in Business Management. She is at present an Associate Manager of a Life Insurance Corporation and a freelance writer.

For suggestions and comments about the article kindly visit http://www.4promotional.com.

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This article was posted on August 11

by Jinky C. Mesias

Eight Simple Ways To Use Promotional Products Onli

Eight Simple Ways To Use Promotional Products Online

by: Nathan Allen

With the increase competition on the Internet, it can be hard to find ways to make your company seem different from everyone else. One thing I believe Internet marketers are failing to utilize correctly is promotional products.

Promotion products are every day items that are printed with your company logo, slogan, web site address, or any other message you want to promote. The first thing that comes to most people’s minds are printed tshirts… but there are many other items you can use to make your company stand out from the crowd.

The following are eight simple ways you can use promotional products on the Internet.

Promote Your Companyกs Website

This is the first thing that comes to most people’s minds when they think of how they should use promotional products. But some people over look this. Every item you choose to promote your business should include your web site address on it.

Find Promotional Items That Fit Your Niche

You can always find certain items that will compliment your type of business items that you know your customers will use often! For Example: If you sell bicycles, it would be a good idea to include a free water bottle that has your logo on it every time someone purchases a bicycle. If you have an online drug store, you could give away pill organizers with your sites name and web address printed on them.

Free Contests and Drawings

A great way to get more people to sign up for your newsletter is to hold monthly, weekly, or daily contest drawings. The winner of the drawing would receive a promotional product with your URL on it. Since everyone loves to win stuff, more people would be willing to give you their email address. And if you make the product something that relates to your business, the people who sign up are more likely to be targeted.

Motivate Customer to Buy More

You can use promotional products to entice your customers to buy more products than they normally would have. How? By bundling multiple products a long with a promotional item. For example, instead of your customer buying 1 ebook, you also offer them a package deal of two ebooks and a free promotional item.

The promotional product can even be something related to the products you’re bundling it with. If you’re selling weight loss information, why not use a ขstep counter as a bonus? If you’re selling cookbooks, offer an apron. There are hundreds of products that you can put your logo on… find one that compliments your products!

Reward Your Best Affiliates

Consider thanking your top affiliates by giving them a promotional product. This shows them that you truly appreciate the fact that they promote your products. You can send gifts to your affiliate partners when they reach a certain goal, or you can give gifts to your top affiliates during the holidays. By rewarding your affiliates, you build a stronger relationship with them. They will thank you by continuing to promote your business.

Thank Your Loyal Customers

Just like thanking your top affiliates, you should also consider thanking loyal customers. You can express gratitude to customers that repeatedly by your products, customers who buy your highticket items, or both! Promotional items remind your clients that the relationship you share with them is important to you.

Create a Competitive Advantage

Because of increased competition, itกs getting tougher than ever to compete online. You can use promotional items as a way to show your customers that you are different than your competitors. Instead of appearing as ขjust another companyข, you can demonstrate that you are unique. When someone receives a promotional item from you they are more likely to remember you over your competition.

Promote a New Product

If you are launching a new product, you can capture your audience attention and publicize it by using promotional items. At the very least, you should send a promotional item to your top customers when a new product comes out. You might also want to consider sending items to your top affiliates too if you have a new product they can promote for you.

My goal is to get you to think of new ways to use promotional products. I hope you will implement some of the ideas I have laid out here and also brain storm different ways to use them. If used correctly, these little trinkets can help you say ahead of your competitors!

About The Author

Nathan Allen is the creator of www.AvonPrinting.com which is a huge resource for the printing industry. You can find a list of companies that sell promotional products at: http://www.AvonPrinting.com/promotional_products

This article was posted on November 21, 2004

by Nathan Allen

The Added Effectiveness of Promotional Products in

The Added Effectiveness of Promotional Products in Your Marketing Plan

by: Ethan Woods

Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came over to me and thanked me for stopping in. He also handed me a pen that had the name and address of the car wash imprinted on it.
The fact that the owner was going around passing out free promotional pens to patrons impressed me. I stop at car washes all the time and never get free stuff. In fact, if the cleaning wand removes most of the dirt and the spotfree rinse is actually spotfree, Im pretty happy.
You may be thinking to yourself, Thats a nice gesture, but is it really very effective as a marketing tool?
Absolutely.
Not only are promotional products effective marketing tools, but they can actually foster goodwill toward your company or organization and its salespeople or representatives.
In fact, a study conducted by Baylor University suggests that customers who receive a promotional product with a sales letter will view your company and its sales reps 52% more favorably than customers who receive a sales letter without a promotional product.
Whats more, the study revealed that when compared to customers who did not receive a promotional product with their sales letter, customers who did receive a promotional product with their sales letter perceived the companys sales reps as being 16% to 34% more competent.
Did you catch that?
Despite the fact that none of the customers who received the sales letter and promotional product actually talked to or met with a sales rep, customers receiving the promotional product actually perceived the sales reps as being more competent.
With all the competition out there for your business to contend with, wouldnt it be great to have that kind of advantage over your competitors?
Promotional products can be an easy, affordable and profitable addition to your marketing plan.
For example, the carwash owner made an initial investment of about $1.30 for each of the pens he was passing out. The minimum amount of money I had to spend to wash my car was $1.50 (it took six quarters to start the washing process). Because no other carwash owner gave me a free pen, and because I was satisfied with the washing experience, Ive returned to that particular carwash on five other occasions in the past three months. Thats a minimum of $10.50 spent at the carwasha $9.20 return on the carwash owners original $1.30 investment. Of course, Ive spent much more than the minimum required to wash my car, so the return on investment is even greater.
Promotional products range in price from less than a dollar to several hundreds of dollars each, and there is virtually no end to the kinds of promotional products available.
Youre already familiar with promotional items such as pens, calculators, and key rings, but did you know you can get TV remote controls, microwave popcorn, and even executive leather desk chairs with your logo and contact information printed on them?
Given the variety of promotional products available, theres no reason you couldnt find a product to fit your particular marketing need and budget. If you spend a little time searching, you will find a great price on a great promotional product that will significantly increase the effectiveness of your marketing plangenerating sales and leads for your business.

About The Author

Ethan Woods is a Promotional Products Specialist for Keen Promos. Keen Promos caters to small businesses. Visit www.KeenPromos.com and sign up for our once monthly email notifications that feature the newest products, exclusive discounts, and closeout and discontinued items.
This article may be reproduced freely as long as it is not changed significantly, used for profit, and as long as the Author Byline and web site link remains intact.
[email protected]

This article was posted on July 20, 2004

by Ethan Woods

How to Increase The Sales Of Promotional Products

How to Increase The Sales Of Promotional Products

by: Josef Baumann

I have searched for a new way to increase the sales of my promotional products. A good way is to start an affiliateprogram with a commision for every customer who buy an product and who came to your page from a webpage of one of your affiliatepartners.

I thought that this is not the only way to inrease my sales and there is another problem. You need to have your own onlineshop and a webpage.

So I started to look for a webpage that will give me some tips and advices on how to increase selling promotional products. I used a searchengine and tried the keywords กsell promotional productsก and กB2B promotional productsก. I have got a lot of distributors of promotional products as search results but only a few B2B Marketplaces.

I have visited these B2B Marketplaces and found one webpage where you can sell promotional products without having an own webpage. The name is กB2B Marketplace for promotional productsก at http://www.crobike.de

How to start ?

First you have to register. There are no fees you have to pay to register. Then you are able to log in and add five of your promotional products without paying any money. If you want to publish more than five products than you have to pay 3$ monthly and if you want to add more than 20 and up to 100 you have to pay 10$ monthly.

The best of all you don’t need to pay any fees when a costumer who have been send to your webpage buy a promotional product. When you don’t have a webpage you can publish you telephone number so that customers can conact you by phone.

Where can I find the Informations of my promotional products?

When you have added your promotional product you can find all the information you have made at the กPromotional Products Shopกpage. There customers are able to compare the prices and the informations of promotional products from different companies.

Whatกs my oppinion?

I think you should try this webpage and add five of yours promotional products for free. You will see if more customer come to your webpage or not. And there is an another advantage because you will increase your linkpopularity at all the searchengines.

About The Author

Josef Baumann is an Marketing Expert and the owner of Bender Technology.

This article was posted on November 21, 2003

by Josef Baumann