7 Super Ways To Drum Up More Sales

7 Super Ways To Drum Up More Sales

by: Ken Hill

1. Use subheads throughout your ad copy.
Subheads are great to use to break up your long ad copy. Your subheads will keep your visitorกs interest in your marketing copy and help you to break up your information into short manageable chunks.
Your subheads should act like your headlines. Use your subheads to increase your visitorกs interest in what you’re talking about, draw your visitor into your ad copy, and to emphasize the benefits of purchasing your product.
2. Use call to actions, such as กclick here to order nowก throughout your ad copy.
Use your call to actions after your testimonials, after listing benefits your visitors will get from purchasing your product, or along with your subheads.
3. Use bonuses to get more sales.
Add to your bonuses value by offering unique bonuses. For instance you could provide ebooks youกve written, a consultation with you or access to your membership site.
In addition, you could add a lower priced product you sell as a bonus for buying a higher priced product.
For instance, if you sold autoresponders, you could provide an ebook youกve written on email marketing as a bonus, for subscribing to your autoresponder service, a product that provides you with a residual income.
4. Provide your visitors with testimonials.
Your testimonials will add credibility to your ad copy and help you to strengthen your visitorกs trust in your product.
If you publish an ezine also use testimonials from your subscribers to increase the number of visitors that subscribe to your ezine.
5. Write articles.
Writing articles will provide you with a powerful way to promote your website or business. Your articles can also be very effective in gaining more subscribers to your ezine.
To increase your articlesก reach, create a list that people can subscribe to that tells them when youกve written new articles.
Your list will give your readers an easy way to get your articles by email and can also help you to increase sign ups to your affiliate program if you let your affiliates use your articles as a promotional tool.
6. Let your visitors try out your product before they buy it.
You could supply your visitors with a demo version of your software product, or you could let them try out your service for a limited amount of time before purchasing.
If you sold an informational product you could make a chapter or excerpts of several different chapters available on your site.
You could also make your chapters available by autoresponder by creating a multipart report that delivers your extracts or sample chapter.
7. Offer sales and discounts to your customers.
Your customers that have purchased from you already are far more likely to be receptive to your offers than someone that has just visited your site for the first time.
Treat your customers like gold by providing them with special sales, bonuses, and offers that are only for them, and youกll be able to create a loyal customer base that generates long term profits for you.

About The Author

Article by writer Ken Hill. For more articles by Ken Hill and a great tutorial on ezine publishing visit Kenกs site today at: http://www.netpromarketer.com

This article was posted on June 08, 2004

by Ken Hill

How to increase the ROI on your PPC campaigns

How to increase the ROI on your PPC campaigns

by: Rick Rouse

PayPerClick (PPC) advertising is one of the most cost effective (and just plain effective) ways to get lasertargeted traffic to your website. For just pennies per click you can have your offer placed in front of only those people who are truly interested in what you have to offer.

There is a problem with PPC however. Return On Investment (ROI) can be quite low if your ad campaigns aren’t designed properly. In a nutshell, you need to make sure that enough people who click on your ad make a purchase to allow you to end up with a healthy overall profit!

Here are a few tips for maximizing the effectiveness of your PPC ad campaigns:

1 – Write clear and concise ad copy that tells the potential customers EXACTLY what they will find after the link is clicked. Since you have to pay cash for each and every click, you want to limit the clicks to those people who are truly interested in what you’re offering!

2 – Be creative with the keywords but be precise in the ad copy. While you want the ad copy to be very precise in describing your offer, you want as many people as possible to see the ad in the first place.

Using several variations of the wording in your key phrases and synonyms for your keywords you can ensure that your ad will be displayed for a wide variety of search terms. Then your lasertargeted ad copy will ขweed outข those who just aren’t interested in your particular offer.

3 – Link the ad to the EXACT landing page of the offer described in the ad, NEVER to your home page. If your prospects have to search for a link to the offer, they simply won’t do it in most cases. The web is all about instant gratification, and the ขback buttonข is used extensively when people click on a link only to find something that wasn’t described in the ad.

4 – Test, test, and then test some more! The key to maximizing the ROI of any ad campaign is testing, and PPC is no different. Set up test campaigns using various keywords/phrases and different ad copy. Analyze the results after a few days, and then drop the ads that perform poorly and expand the ones that do well.

5 – Experiment with the bid prices for your keywords. For example, you might well find that a bid of $0.35 results in almost as many clicks (and customers) as a bid of $0.55! This means you save 20 cents on each and every click! Remember, your ad doesn’t have to be displayed in the top position for it to be effective.

About The Author

Rick Rouse is the owner of RLROUSE Directory & Informational Resources, one of the fastest growing Directories on the web. Visit http://www.rlrouse.com and submit your URL!

This article was posted on August 05, 2004

by Rick Rouse

Ten Reasons Why People Don’t Buy From You

Ten Reasons Why People Don’t Buy From You

by: Dan Brown

Hereกs ten simple yet POWERFUL ideas for you to reflect on. This will help you adjust your marketing strategies…which will have a GREAT effect on everything you sell.

1. You don’t make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won’t sell their email address and all their information will be kept confidential.

2. You don’t make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don’t list any testimonials or guarantees included in your ad.

3. You don’t remind people to come back and visit. People usually don’t purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your ezine.

4. You don’t let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called กAbout Usก on your web site. Include your business history, profile of employees, contact information etc.

5. You don’t give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, email, web site, fax, mail, etc.

6. You don’t make your web site look professional. You want to have your own domain name. Your web site should be easy to navigate through. The graphics should be related to the theme of your web site.

7. You don’t let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you’re selling.

8. You don’t attract the target audience that would buy your product or service. A simple way to do this is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising.

9. You don’t test and improve your ad copy. There are many people who write an ad copy and never change it. You have to continually test and improve your ad copy to get the highest possible response rate.

10. You don’t give people any urgency to buy now. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.

About The Author

Author Dan Brown has been active in internet marketing for the past 4 years. http://www.trip7.com/

This article was posted on November 08, 2004

by Dan Brown