What You Can Expect From Search Engine

What You Can Expect From Search Engine

by: David Bell

Search engines will be a way for you to generate from as little as 20% to as much as 60% of your business online (depending on what other marketing techniques you use).
Since there are over 130,000,000 webpages in existence (yes that is 130 million!), it is extremely important to understand how they work and how to increase your chances of being placed in the top 20 of the search results. For example, if you were to type กmusicก and กCDก into the AltaVista search engine as a keyword the result would be over 1,000,000 related site URLs.
Search engines are a very powerful tool if you are in the top 50 results (preferably the top 20), but are completely useless if you are listed further down. You can bet that if you are further down than the 50th result, the searchee will not even see your site listing, much less be able to visit it.
As we all know, the beauty of search engines is that they can bring you a large amount of targeted traffic and it will not cost you a cent!
It is crucial you understand the basics of how search engines work if you want to get traffic to your site from them. There are three main types of search engines/directories. The first is a directory (sometimes called a category database). This is not a true search engine, but a listing of webpages by category. Many directories allow you to enter in the description and keywords for your site exactly as you would like them to appear. You usually have to select the category you want it cited under, too.
A directory will not list your URL and will never become aware of your site if you do not register with them. They do not make use of กindexing softwareก (robots that crawl the web looking for new sites and indexing them). An example of a directory is Yahoo.
Search engines (also called crawlers, spiders, robots, and worms) vary to a large degree. They will automatically index your site using กindexing softwareก or กindexing robotsก.
Depending on the complexity of the software, here is what different search engines might do:
1.Index the webpage (not the entire กwebsiteก) you give them.
2.Index every word of every page at that site.
3.Visit external links to crawl through the web looking for any new sites 24 hours a day, 7 days a week going from URL to URL until they have visited every website that can be found on the Internet.
By simply telling the search engine what your URL is, its software robot will go there automatically and index everything they need. Every search engine has different criteria for returning search results which makes a difference on how you want to submit your site as it can drastically effect your ranking in search engines (we discuss this quite extensively in the course, but it takes up over 30 pages, so we will skip it in this newsletter).
It is important to realize that many search engines change their algorithms on a regular basis (i.e. weekly, monthly, etc.) if you’re listed prominently today, that may no be true tomorrow.
There are also META search engines. These perform searches on multiple search engines simultaneously. In this instance, your ranking for the keywords inputted is calculated by the combined ranking of all the search engines simultaneously used. The key to getting ranked high is to make sure you’re listed in all the search engines used by the META search engines (They use: OpenText, Lycos, WebCrawler, InfoSeek , Excite, AltaVista, Yahoo, HotBot, and Einet Galaxy).
It is not necessary to submit your site to META search engines since they use the results of the major search engines (not their own).
I hope this helps in your future marketing decisions.

About The Author

David Bell

http://www.wspromotion.com/

Advertising research and development center

This article was posted on July 28, 2004

by David Bell

How to Use Foreign Currency Rate Fluctuations to Y

How to Use Foreign Currency Rate Fluctuations to Your Advantage as an Affiliate Marketer

by: Rosalind Gardner

When I started affiliate marketing back in early 1998, getting paid in U.S. Dollars was a huge bonus to me as a Canadian resident.

At that time, one US dollar was valued at $1.43 Canadian. By late 2001, the greenback translated into $1.60 Canadian.

Woohoo!

Even if my merchantsก product prices and commission rates remained the same, I got a raise simply by virtue of fluctuating foreign currency rates.

For example, letกs say that one month I sold 100 dating service memberships at $29.95 for a 50% commission and earned $1497.50 US. In January 1998 that $1497.50 was worth $2141.42 Canadian, and by November 2001, it was worth $2396.00 Canadian dollars, or almost $255.00 CAD more than in 1998!

Unfortunately, the U.S. greenback has been slipping steadily against other currencies since early 2002, and on January 14th, it was worth $1.20 CAD.

Using the example above, my $1497.50 USD commission check is only worth $1797.00 CAD in January 2005 a whopping $599.00 LESS than it was worth in late 2001.

Affiliate marketers in many other parts of the world faced the same scenario.

Here are some examples of how the US dollar has been performing against various currencies since early 2002.

British Pound

January 2002 0.698241 GBP

January 2003 0.618284 GBP

January 2004 0.547846 GBP

January 14 0.53124 British Pound

Australian Dollar

January 2002 1.93418 AUD

January 2003 1.71592 AUD

January 2004 1.29591 AUD

January 14 1.30581 Australian Dollar

Euro

January 2002 1.13226 EUR

January 2003 0.941605 EUR

January 2004 0.791328 EUR

January 14 0.75643 Euro

Those are fairly sizeable drops across the board… and a pretty depressing situation for nonU.S.based affiliates who earn their incomes in US dollars.

However, there are a couple of things affiliate marketers can do to protect their affiliate income from these disastrous declines.

The first option is to work about 2535% harder to bolster revenues to 2001 equivalent values.

However, because Iกm basically lazy, working harder is never my first choice.

The second option involves using foreign exchange rate changes to your advantage by selling products offered by merchants located in your own country, priced in your own currency.

For example, although Canadians are less resistant to purchasing in U.S. dollars now that the Canadian dollar is so strong, they still hate to see a $120.00 charge on their credit card for a $100.00 item. Logic aside, something tells you that a buck should be a buck, and anything more feels like a ripoff.

The primary benefit of promoting กlocal merchantsก is to help your visitors save money by reducing shipping costs and eliminating customs duties on goods imported from the U.S. Basically, most of us prefer to shop locally if we can get the same product at the same or lower price.

Your task then is to find merchants that price products and pay their affiliates in your own currency.

That unfortunately is still easier said than done.

The pickings were pretty slim when I searched Google for กCanadianก กaffiliate programsก.

A site that listed itself as a directory of Canadian affiliate programs wasn’t.

Furthermore, most of the Canadian merchants that set Canadian dollar prices on their sites, either pay their affiliates in U.S. dollars, or are affiliated with networks that pay affiliates in US dollars.

U.K. affiliates will have an easier time finding U.K.based merchants that pay in Pounds Sterling.

Hereกs something to watch for if you decide to affiliate with merchants who work in your own currency.

At Commission Junction I discovered that if you promote the Canadian Shopping Channel which sells and pays commission in Canadian dollars, your commissions are first converted to U.S. dollars for CJ?s purposes, then back into to Canadian dollars when they deposit the commissions in your Canadian dollar bank account.

You?d lose money each time the commission went through the exchange process.

To avoid being penalized by currency exchanges before the commission hits your bank, I suggest setting up a separate Commission Junction account just for affiliations with your กlocal merchantsก. Be sure to set the กfunctional currencyก on that account to your countryกs currency.

U.S. affiliates can also take advantage of drops in the U.S. dollar by selling for foreignbased merchants. When or if the U.S. dollar drops, you will actually get a raise on each of those promotions.

Expand your reach by taking advantage of any and all opportunities at home and abroad. It is the WORLDWIDE web after all.

© Copyright Rosalind Gardner, All Rights Reserved.

About The Author

Article by Rosalind Gardner, author of the bestselling กSuper Affiliate Handbook: How I Made $436,797 in One Year Selling Other Peopleกs Stuff Onlineก. To learn how you too can suceed in Internet and affiliate marketing, go to: http://NetProfitsToday.com.

This article was posted on March 30

by Rosalind Gardner

Increase Sales with Payment Solutions

Increase Sales with Payment Solutions

by: Marc Singer

Take a second and imagine your shopping on a website, find the product youกve been looking for, and as you go to the order form to purchase it, you find out that the company doesn’t accept payment online. Instead, you must mail a check. If you were like me, you would probably click off the site and search for another company that offers the same products and *does* accept payment online, whether it is by credit card or online check. It doesn’t take a super, intelligent person to realize that it is inconvenient, time consuming, and adds on lag time till you get your purchase when you must sit down, write out a check, and mail it.

That is why it is extremely important that you offer some type of online payment solution for your ebusiness.

Accepting credit cards is the most well known way to accept payment on the Internet. Almost everyone has a credit card and by accepting his or hers, it makes customersก ordering process much more convenient and time saving, not to mention it encourages them to purchase from you. Accepting credit cards has become a necessity to the survival of ebusinesses.

In order to accept credit cards, you’re going to need a merchant account. To obtain one, just do a search on your favorite search engine. You will be provided with a list of many different merchant account providers to choose from. Merchant services contract with several merchantprocessing banks that will actually accept and process your business transactions.

For each transaction the bank processes, you will be charged a discount rate, or percentage, of the face value of the amount charged, along with a per transaction fee (usually ranging from $0.20 to $0.30). When you perform your transaction, and receive an authorization number, the charged amount is immediately wiretransferred out of your customersก credit card account into your merchant account. The merchant bank will then discount, or deduct, the percentage rate and per transaction fee, and wiretransfer the balance of the charge into the business checking account of your choice. At the end of the month, you will receive a statement, for your records, so that you can balance your account.

There are three ways to perform transactions:

Terminals/Hardware

Point of Sale Software

RealTime (Automatic Online Transactions)

Since this article is focusing solely on online payment solutions for your ebusiness, I will focus on realtime. How realtime works is when your customer is finished shopping and is ready to pay, they simply go to the secure order form page where they type in their credit card information. In a few seconds, a message appears on their screen, showing whether their card was accepted or declined. A few days later, the money will appear in your business checking account. With realtime, you will be provided with an online database containing all of your credit card transactions so you can balance your account at the end of the month.

Thereกs a second, and probably more unfamiliar way, to accept payment online, and that is accepting checks by email. Until recently, service bureaus have been responsible for check drafting, but now any business can do it. Federal banking regulations and the Uniform Commercial Code permit this process.

How it works is: a customer submits his checking account information and authorization to draft their account; then the merchant takes the information and enters it into a check printing program on their computer. From that point, the merchant can print it on special check paper (available from the software provider) and take the check กdraftก to their bank and deposit it as if the check was mailed directly to them. Not only can a merchant accept checks by email with the program; they can also accept them by phone and fax capabilities, also. This is a great alternate solution to credit cards as you will find some customers who aren’t interested in putting their credit card information on your site. If your interested in this type of payment solution many merchant account providers can help you get this solution along with a merchant account for credit card acceptance.

In summary, I would highly recommend obtaining a merchant account for your business. As the Internet continues to grow, more businesses come online and more people decide to make purchases on the Web, it will become essential that your business accept payment online (especially credit cards) in order to survive in todayกs business world.

About The Author

Marc Oswald Singer

CEO WSP Advertising Inc.

http://www.wspromotion.com/

This article was posted on September 20, 2004

by Marc Singer

How to Seize Design Essentials?

How to Seize Design Essentials?

by: Maricon Williams

Design is a world of both art and science. It needs skill and technology in order to succeed. In addition, you can achieve success in this field if you are knowledgeable of the important basics of design. Design is a process. It has to be purposeful, arty and informational. You need to be meticulous with its essentials. Design essentials include color, fonts, shape, texture, dynamism, animation, photography and the principles of using artwork.

You are what colors you use. If you do not want to be misinterpreted, then be cautious when choosing your colors because colors represent changeable characters and identities. It is sometimes relative to culture, age, gender and the likes.

Font is as equally important as other essentials. The advisable size of a point ranges from 1012, less or more than that can be disastrous and may be hard to read. If you are not sure of what font to use, stick to conventional fonts like Times New Roman and Arial.

Shape gives contour to your work of art. It gives an aura of formality, trickiness, femininity or masculinity of a given art. Bear in mind though that simplicity must be upheld. Being simple is still attractive.

Texture creates the feel of your masterpiece. At the very onset, you can feel the warmth, cheerfulness or gloom of a site. It tells whether the appearance is boring or not. Be aware though that viewers are easily devastated so as much as possible create a pleasant site. Not only pleasant to the eyes but to all our senses to make a good impression.

Dynamism means lively, energetic and functional. Your site must cater to the needs of the viewers. It must not only be pretty but ‘meaty’ as well. It must be informative and gives the visitors what they want.

Animation is the effects using moving images to convey a message. They can be very entertaining on the part of the visitors. If you have it in your site, you can be assured that your visitors will not be bored because they need not read the content. The image will just convey the message to them.

Photography is another essential element. They say that picture paints a thousand words so if you don’t want to narrate use pictures to do it for you. You need not go into details when you have photographs to discuss the matter that easy.

Above anything else use the principles of using artwork at your own advantage. You can experiment though, because art is all about expression and idiosyncrasy.

Design is a visual language. Thus, you must aim for comprehension. To achieve this you must be clear, concise and functional in presenting your design.

About The Author

Maricon Williams

I love reading. Give me a book and Iกll finish it in one sitting. Reading is the chance to be transported to a different world and so is writing. Iกm more enthusiastic about writing however, since you can relay your ideas to someone else. I can only imagine that feeling when I hear a complete stranger talking about my ideas which read on an article somewhere. To relay my message to as many people is the same as touching people with music. Only mineกs less harmonic. I try to make up for it with the color I bring with words. And most of the time, it’s more than enough.

For additional information and comments about the article you may log on to http://www.wholesaleprintingteam.com

[email protected]

This article was posted on April 25

by Maricon Williams

Sound Like Your Situation?

Sound Like Your Situation?

by: Robert A. Kelly

What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience perceptions (and behaviors) to pretty much do their own thing.

Big pain on the way!

Unattended, key public perceptions can morph into painful behaviors that hurt the organization.

Just plain shouldn’t happen.

In militaryspeak, all it takes is some ongoing ขintel.ข

First, insist that that potentially productive public relations team get busy by prioritizing your most important audiences. They can’t work on everything at once. So for starters, they can identify that really key target audience.

Then monitor perceptions by interacting with some folks who make up that audience, and do it on a regular basis. Same with other important external publics, when time allows.

What’s on their minds? Any negative feelings? See or hear anything that needs correcting? Is there a problem on the horizon that may come your way?

The answers to those questions help your crew form the public relations goal – altered perceptions leading to altered behaviors. For example, correct the impression that you sell shoddy merchandise; or a perception that you favor one particular ethnic group; or a belief that your services aren’t worth the price you charge.

Setting the public relations goal let’s your public relations team focus on which strategy they want to employ to reach that goal.

There’s not a big choice. In fact, just three are available. They can choose between creating perceptions (opinions) when none exist, or changing existing opinion, or reinforcing it.

But their ammo will be the persuasive messages they prepare for communication to that key target audience. Messages designed to affect perceptions in a way that leads to the behaviors you desire.

The message must outline what the problem is and what some members of that target audience believe. Then it must clearly set down the truth of the matter omitting any exaggeration or hype. In other words, it must be believable, credible and especially persuasive and compelling.

Enter ขbeasts of burden,ข the communications tactics your people will use to move your message to the attention of members of your key, target audience.

There is a vast array of communications tactics from which your public relations people can choose. They include everything from facetoface meetings, emailings, opeds and news releases to special events, speeches, trade show appearances and town hall meetings.

Wait a minute, not so fast! How will your public relations team measure progress? Best way is to put on the monitor hats again and fan out among members of the target audience.

Using the persuasive message as a guide, are respondents aware of the message? If so, what is their reaction to it? Does your crew find evidence that prior opinion (perception) has moved in your direction? If so, to what extent? Was the create/change/reinforce strategy choice correct, or must it be adjusted? Are refinements in the message in order, meaning there is still considerable work to be done?

Obviously, the problem solving sequence must be carefully retuned as progress is made in order to keep it on target – alter perception, change behavior, and achieve not only a successful, but the desired public relations result.

end

About The Author

Bob Kelly counsels, writes and speaks about the fundamental premise of public relations. He has been DPR, PepsiCola Co.; AGMPR, Texaco Inc.; VPPR, Olin Corp.; VPPR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:[email protected] Visit: http://www.prcommentary.com

This article was posted on July 10, 2003

by Robert A. Kelly

I Want to Do an Ezine! Part 5 More Promoting!!

I Want to Do an Ezine! Part 5 More Promoting!!

by: Terri Seymour

To continue on with the promotion part of this series of articles, I would like to discuss networking with discussion lists and message boards as a way of promoting your business/ezine.

Those of you who know me, know that I am a big believer in online networking as an effective method of promotion. I enjoy it for other reasons as well, such as meeting new people and making friends, but that is the icing on the cake! 😉

Participating in message boards and discussion lists gives you a chance to make yourself known as an expert in your field and also to build your reputation.

What you need to do is give advice, help, support and share your experiences whenever the opportunity arises. This will draw people to you and get them to check out your site and/or subscribe to you ezine.

There are a few things to remember when getting involved in boards and groups.

Always follow the rules and guidelines when posting.

Never insult people or put them down. This is flaming!

Do not spam.

Help others when you get the chance.

Make sure you have an effective sigtag. This is how you promote your ezine.

Give of yourself and get involved with the people.

Relax, enjoy and have a good time!

Here are some lists and boards to get you started:

Message Boards

http://www.momtomomchat.com/boards.html

http://zineadz.com/forum/

http://www.internetbasedmoms.com/bb/index.php

http://www.ablake.net/forum/

http://www.friendsinbusiness.com/board1/

Discussion Groups

mailto:[email protected]

mailto:[email protected]

mailto:[email protected]

mailto:[email protected]

Another effective way of promoting your ezine/business is by getting involved in joint ventures with other publishers. This would include things like: ad swapping discussed in last weekกs article group popup or group popunder windows sharing your subscriber thank you page promoting each other in your welcome letter

Things like this have proven to be very effective in gaining subscribers. I participate in each and everyone of these methods and am very satisfied with them. You can find an example of the sharing a thank you page at http://www.myownezine.com/subscribing.shtml You can also see a group popunder at MOE. This is just to give you an idea of all the different and varied ways you can promote your ezine by working with not against, your fellow publishers!

This is the last article in this series. I hope they have given you some useful information and have helped you. Please feel free to email if you have any questions about this or any other article.

Good luck and much success to you!

About The Author

Terri Seymour owns and operates MyOwnEzine.com

Learn to publish and promote your own ezine. mailto:[email protected]

For a complete list of my articles available for reprint please email: mailto:[email protected]

ATTN: Ezine Publishers, save hours of your valuable time! http://wetrack.it/eza/af.cgi?710

[email protected]

This article was posted on November 6, 2002

by Terri Seymour

Understanding the Different Methods of Offline Pro

Understanding the Different Methods of Offline Promotion

by: Stone Evans

No business can survive the long run without some form of consistent advertising. As a result, most business owners will eventually consider using advertising to promote their business.

The toughest part of the advertising equation is in determining where and how to spend your advertising dollars. If you do it wrong, you could plunk down your entire advertising budget and receive absolutely no return on your investment. But, if you do it right, your advertising could continue to bring a nice return for years to come.

HOW DO I MAKE THE RIGHT ADVERTISING DECISIONS

In order to make good decisions concerning how to spend your advertising budget, you must first have a good understanding of the different types of advertising and promotion available and what can be expected to be achieved by each.

· You must understand which markets the different mediaกs can reach. · You must understand the demographics of the mediaกs consumers. · You must understand the buying habits of the consumers reached through the media.

WHAT OFFLINE ADVERTISING & PROMOTION MEDIAกS SHOULD BE CONSIDERED

The mediaกs that people think of most often are television, radio, newspaper and magazine advertising. Of course, these are the big boys that big businesses use regularly.

Other methods of promotion include trade shows, press releases, direct sales, telemarketing, word of mouth, branding and billboard advertising.

CONSIDERING THE BIG MEDIA OUTLETS

The big boys of advertising mediaกs generally cost big bucks. Given certain circumstances, the big mediaกs can be bought for very little money.

Take for example, television, radio and newspapers cost big bucks during their prime times, but can be bought for pennies on the dollar during nonprimetime hours.

Television primetime is between 7pm and 10pm. Radio primetime is between 7am and 6pm. With newspapers, the primetime is Wednesdays and Sundays.

If you intend to hit a media during prime time, get ready to drop some bucks. Primetime means that you will be able to hit more consumers during these times. So, in most cases, a primetime buy will enable you to reach more people with your advertising.

Nonprimetime hours can still deliver a lot of eyes and ears to your message, and sometimes, these offhours can be bought for a bargain basement price.

GETTING MILEAGE FROM EVENTS

Trade shows and press releases are more eventdriven. The trade show is the event, while the press release generally exploits an event.

Trade shows are an exceptional tool when you deal directly with potential sellers of your products or services. Other shows are directed at the consumer, and those can be very valuable avenues for sales as well.

The press release is aimed towards gaining attention for a business by distributing newsworthy information about the business.

Sometimes the appearance of a business at a trade show or other show can provide the necessary angle for a press release. But most often, a successful press release will actually require more noteworthy information than the appearance of a business at a show.

Yet, even the most mundane of information could be spiced up to give the real air of importance necessary to get your press release read and printed.

The great thing about a press release is that might permit you to get relatively inexpensive promotion on television, radio, newspapers and magazines; for far less than what it would cost you to buy advertising in those same outlets.

UTILIZING A SALES TEAM

Depending on what type of business you run and the consumers you are trying to reach, you might find direct sales and telemarketing to be very lucrative ways to drive sales to your business.

Both are very similar in nature. Direct sales can be very expensive, as it requires a great investment of time to accomodate. Telemarketing seeks to minimize the time expenditure, but it often leads to a smaller degree of respect and attention.

Depending on your product or service and always depending upon the people you employ to the task each method will be more suited to each business on an individual basis.

BRANDING YOUR BUSINESS

I grouped branding and billboard advertising together in my original list for a reason. I did this because billboard advertising serves most businesses best by helping to support the process of branding.

Branding is the process of establishing your business as the supplier of a certain product or service, or in emphasizing a certain USP (Unique Selling Proposition) as it pertains to your business.

If branding and USP seems to be a confusing concept, think about WalMart and their tag line: กAlways Low Prices, Always.ก

Think about Ford Motors, กQuality is Job One.ก

Think about the Visa Card, กItกs Everywhere You Want To Be.ก

You see, these top corporations have managed to make their USP part of their branding.

Even if you are only competing in a local marketplace, your USP can and should fit snugly into your branding strategy.

NO MATTER THE MEDIA OR METHOD

Whichever method or media you should choose to employ in your advertising and promotion, you should become knowledgable about your market, and the consumers reached by each media. It is important to understand which consumers can be reached by a certain media, and in what quantities.

However you choose to spend your advertising dollars, you should always track the results of your promotional efforts. Failing to track successes and failures will ultimately lead to the failure of a business.

When you know whom you are trying to reach and how you think you might be able to reach them, you will begin to learn how to use advertising and promotion to make your business successful. That is a good thing after all, that is why you got into the business in the first place, isn’t it?

About The Author

Stone Evans owns the Home Business Resource Directory where you can find everything youกll ever need to start, run and grow a home based business at: http://www.HomeBusiness.com

[email protected]

This article was posted on March 19, 2004

by Stone Evans

Triple Your Website Traffic Every 90 Days!

Triple Your Website Traffic Every 90 Days!

by: Rick Rouse

Proper Use Of Meta tags For A High Google Ranking

Google is currently the webกs most popular search engine. Getting a high Google ranking is a must if you want your website to succeed! In addition to being the most used search engine in its own right, Google also provides the search results for other megasites, including America Online. By following a few simple guidelines, you can watch your site climb up the Google ladder and your traffic will climb right along with it. This article will show you how to make effective use of meta tags to help your website climb that ladder!

Itกs imperative to use กGoogle friendlyก meta tags. Meta tags give a web browser important information about your website. Here are the most important meta tags for achieving a top ranking on Google:

1 Title Tag The title tag is the most important meta tag on your web page. Be sure to use a few of your primary keywords in your title tag. For example, the title tag on my homepage is:

As you can see, my title tag contains 8 very important keywords and 2 key phrases: handcrafted, Appalachian, bird houses, and bird feeders. This is what is known as กspider foodก. When Googleกs spider crawls my homepage, it finds these keywords in the title tag. It also finds these same keywords sprinkled throughout the text (content) on the page. This effectively กlinksก the keywords in the title meta tag to the content on the page. This กlinkingก provides a high level of ‘relevanceก for my site when someone goes to Google and does a search on one of my keywords, helping my site rank high in the search results for those keywords or key phrases.

2 Description Tag Another important meta tag is the กdescriptionก tag. My description tag looks like this:

As you can see, my description meta tag contains several of my keywords and key phrases. This is important because it ties in with the title meta tag and the page content. When other websites link to yours (also very important for a high Google ranking), they link to you using link กanchor textก. The anchor text is the กclickableก part of the link. By providing the other webmaster with very specific anchor text (which includes your keywords), that anchor text will tie in with your siteกs meta tags and keywordrich content. This makes for a very well optimized web page for Google ranking purposes. Proper meta tags and effective linking strategies form the backbone of a good site optimization plan for Google. You can find a detailed stepbystep guide to getting a top 10 listing in Google and Yahoo on our website:

http://www.rlrouse.com/SEO.html

About The Author

Rick Rouse is the owner of RLROUSE Handcrafted Bird Houses And Bird Feeders. He has written several howto guides that explain how to get high search engine rankings and top placement in Google. You are invited to visit his site: http://www.rlrouse.com

This article was posted on May 23, 2003

by Rick Rouse