What Makes Podcasting Different

What Makes Podcasting Different

by: Mahmood Bashaash

When the signs of a new technology for developing web content appeared, nobody was aware about its growth speed. Now, after months, the podcasting (http://en.wikipedia.org/wiki/Podcasting) is going to be more and more popular and new publishers are developing content, based on this technology. They have found this method intuitive and attractive to clients. But regardless of the fascinating aspects of multimedia content, what other options make the podcasting different than other methods of providing and publishing content? Here, I have listed five major differences. Perhaps, at the time that you read this article, as this technology is going to be more mature day by day, new reasons could be added to my list. I leave it to the readers’ interests to search for new options.

In spite of other known methods of delivering content which are mostly based on Push technology, the podcasting is based on pull technology. In push technology, the content is delivered, directed from the source to the consumer. The consumer has no control over it. For example, when a radio channel starts at a specific time, follows based on a predefined and fixed program and ends at a specific time, the consumer has no chance or permission to alter any part of it. If you lose a part of the program, you won’t be able to relisten to it. You can not rewind it, stop it and think a while about the subject then replay it. This is push technology. But, if you could have control of the flow of the content, it would be pull. The consumer selects the content and controls it. Podcasting is a kind of pull technology. You download selected content and use it based on your own desire and full control over the flow of content.

However there are many notifying and automatic content syndication utilities, but you should always surf different websites for different content. This is your responsibility, as the consumer of the content, to go and visit the source of the content, on a website. But podcasting removes this step. Just one time, for ever, you choose your desire radio channel, news feed, poet channel or else. Then the aggregation software would be responsible to deliver the most recent casts right in your mobile MP3 player. After a while, you would even forget the address of websites and just listening to the downloaded up to date content would be your daily fashion.

Internet connection is not that much easy to be available every time and every where. So, using web contents would be impossible in many cases. When you are driving, climbing, resting and walking in the morning, you would be deprived of having access to web content. No web log, no web surfing, no radio channel and else. But, the downloaded podcasts are available in the MP3 player which could be accessible to you in different occasions and places, making casts ready to use. No laptop and phone line to connect to the Internet is needed. No clean place to sit and use your PC for surfing the web sites is required. Everything is loaded in your tiny MP3 player which is able to play hours without any need to electricity plugged.

The device for using podcasts is a tiny, every time and everywhere available MP3 player. The iPod is a brand which is owned by Apple company. It is why this technology is called Podcasting. The Pod is derived from iPod and cast from Broadcast. The iPod is not the only MP3 device that could be used. There are numerous providers of MP3 player devices that the consumer could use for listening to podcasts. These small devices are mobile. Consume very low energy to work. They are light and small. They are not expensive and are available with different capacities. MP3 players are very popular and you can see many people in the street that have hung them over their neck and are listening to the music. They are now part of the daily life. It makes the penetration ratio of the podcasts deeper than other type of contents that are basically dependant of having a PC, or laptop and Internet connection.

Possibility of developing podcasts is high. It is cheap and easy to develop. From very professional radio channel owners to amateur poets who have little audiences among their school friends would be able to easily develop podcasts. Just a personal computer with very basic multimedia capabilities, like, microphone input, audio output and software to record voice, combine with background music and convert to low quality and small size MP3 format. Then you need just a FTP account for uploading the MP3s. A very basic knowledge about RSS 2.0 standards is also required. For this last option, you can use current available feeds and alter them for your own needs. I just started using this method, as learning RSS 2.0 needs times. I copied an already created RSS file and edited it based on my own needs and it worked without having enough knowledge. To download your podcasts, the consumer should install very basic aggregator software, one like iPodder (http://ipodder.sourceforge.net) which is free. And finally a MP3 player software like iTune (http://www.itune.com) or Microsoft Media Player which is already installed on Windows operating systems.

Podcasting, like web logging, is rapidly growing and every day, new podcasts in different fields, from poetry to technology, from training to radio channels are being created and published on the Internet. There are special directories and websites that index podcasts and podcasting websites. You can start from one of these directories and reach hundreds and thousands available and known podcasts on the Internet. One of these directories is http://www.podcast.net which has categorized podcasts in a directory structure. It could be a good start point for your adventure.

About The Author

Mahmood Bashaash is the owner of SGNetway (http://www.sgnetway.com) company which is focused on developing web sites and web applications. SGNetway is specialized on managing outsourced projects and uses Microsoft .Net platform with C# to develop complicated web applications and web services. Mahmood Bashaash is the author of www.MahmoodB.com and www.appliedmarketingtips.com websites focused on Internet marketing tips and tricks. To access his articles, visit: http://www.mahmoodb.com. His native language is Persian and his web site is totally in Persian language.


This article was posted on March 14

by Mahmood Bashaash

How a Poster Makes a Box Office Hit

How a Poster Makes a Box Office Hit

by: Julian Yale

A filmmaker creates a film for different purposes: some for money, others for charity, and others for the fulfillment of their childhood dream that one day, they will be able to create a movie. But there is always one thing common for every given reason making it to the box office.

But what makes all the difference? POSTERS. Advertising your movie through posters will definitely create a major effect to the result of your movie being a boxoffice hit. The reason is that posters attract attention. And attention makes the market respond. Posters are great media tools to share and introduce your film to the public.

A movie poster is not just a standard paper stuck to a board. An effective movie poster uses a totally different, visual language. It is one big showandtell medium. It expresses your points in graphical terms. It avoids visual chaos, with many jagged edges or varioussized boards that distract the viewer. Instead, it guides the viewer by using a visual logic, with a hierarchical structure that emphasizes the main points.

It displays the essential contentthe messagesin the title, main headings and graphics. It indicates the relative importance of elements graphically: each main point is stated in large typeface headings; details are subordinated visually, using smaller typeface. The main headings explain the points, rather than merely stating ‘resultsก and letting the viewer hunt foror worse, inventthe message within.

And the beauty of it all, because of its size, all elements, such as the figure legends, are visible from even four feet away. With larger prints, images are more visible even from miles away.

However, it is a fact that there are those that catch your attention immediately, and still those that do not at all. Thus, having posters does not assure a box office hit. You should remember that there are some principles in making a good poster that sells.

Promoting a movie through posters should always have the marketing objective. Take for example the poster of the 2003 animate movie กFinding Nemoก. Posters like these stir up a lot of attention for the younger audience since they are the target market. It communicates well to the kids and thus encourages the parents to go and watch the movie with their kids. Such is the effect of a poster making it to the box office.

กOcean’s Twelveก, the sequel of the 2001 hit, กOcean’s Elevenก, would not have made it to box office if not for the promotional merchandise like the movie poster. What makes this poster different is the highlight of the actors and actresses involved in the film. This is also a great approach to make the people watch the movie.

Did you ever wonder why the กLord of the Ringsก made it to box office? Aside from the movie trailers being shown on television, posters in movie houses add to heighten the interest of the moviegoers.

Different people react to different situations. Similarly, different people make different reactions to a poster. Your objective should then be to generate attention enough to encourage and tickle your target marketกs curiosity from the posters you have created for your movie. In order for your movie to make it to the box office, your posters should be able to draw attention and interest.

About The Author

Julian Yale

For comments and questions about the article and the author you may contact The Large Format Posters Moderator at 888 888 4211 or visit http://www.largeformatposters.com


This article was posted on January 20

by Julian Yale

The One Simple Trick That Can Double Your Adsense

The One Simple Trick That Can Double Your Adsense Revenue

by: Brad Bahr

Iกve been working with Googleกs Adsense program for a while now. If you’re not already in the program, why not take a look at it now at https://www.google.com/adsense. I really like Adsense. It makes me money and itกs easy to work with. Just some simple copy & paste into your webpage and you’re done. Right?

Wrong! You can do it that way if you want. Who knows? Maybe youกll get lucky and get a lot of clicks. But if you’re really serious about making a lot of money with the program, you’re going to have to tweak it a little.

Iกve invested quite a bit of time experimenting with the program. When I first signed up, I got some clicks and made a tiny bit of money. That wasn’t good enough. I knew there must be a way to get more of my visitors to click on the ads.

Google has a strict policy about not pointing to the ads in any way or asking people to click on them, so there were two things I couldn’t do. What else was there?

Then I remembered reading an article once that discussed the psychological impact of colors on the human mind. I started researching everything I could find on the subject.

After a lot of reading, many tests and periods of watching my clicks go up and down, I found the one color combination that seemed to work the best.

Testing previously done at supermarkets had revealed that the same product could pull more sales from just changing the colors of the label. What were these colors? Red and yellow! The combination of these two colors has an immediate impact on the person who sees them. They make your eyes stop and focus. They pull your eyes right to that part of the page. They grab your attention! Iกm not sure exactly why the combination of red and yellow does this, but it does. On one of my sites, I changed my Adsense ads to a bright red border and a yellow background with black text and URL.

My click through rate more than doubled with just that one simple change. Thatกs what worked on my site. Your siteกs color scheme may work better with a slightly different color combination. Try lots of different color variations. Make a change in the morning and let it ride for the whole day. The next morning, try a different set of colors. Change the border, background, text. Change everything you can. Most importantly, keep detailed records of the color scheme you used, click ratio and revenue generated.

After youกve done all the experimenting you want to, go back to the most profitable one and let it run for a week or so and see how it does. Iกm always trying different colors even after my run of good clicks with red and yellow. There are a lot of color combinations to choose from. You never know when youกll find just the right one.

(c) Brad Bahr All Rights reserved


About The Author

Brad Bahr is the author of the NEW eBook: กHow to ‘reallyก Make Money on the Internetก. Itกs filled with no nonsense, practical information. To get your FREE copy of the book, go to ==> http://www.nononsenseinternetmarketing.com


This article was posted on March 19, 2004

by Brad Bahr

7 Tips for Testing Your Sales and Marketing

7 Tips for Testing Your Sales and Marketing

by: Angela Wu

One marketing technique may work wonders for someone, but that doesn’t guarantee that itกll do the same for you. The only way to really know what works for YOUR products and YOUR target audience is to experiment. Testing and experimentation are crucial to increasing your profits.
1. Try using the occasional popup window to get more subscribers to your newsletter. Some people *really* hate these, so use them sparingly. For example, you could have a window pop up only the first time someone visits your site … or you could have one appear whenever someone leaves your site. Try different scenarios to see what works best.
2. Change the price of your product and see what impact it has on sales. Even if your sales drop, you may still come out ahead when it comes to profits. Note: your sales may not drop at all; I increased the price of my own booklet from $12.95 to $19.95 and sales stayed the same. You never know until you try.
3. Test different sales copy on your website and in your autoresponder. Should you come on strong, be subtle, be extremely detailed? Does long sales copy do better than short copy, or vice versa? Do you get more sales by spreading your sales copy on multiple pages, or by putting it all on one page? Be sure to make backups of your previous work; if you find the new copy kills sales, you can always restore the previous version.
4. Track your advertising. There are a number of commercially available ad tracking packages that can help you see which ads are working well and which aren’t. Discard anything that doesn’t work, and try to improve on ads that appear to work well.
5. Experiment with the navigation of your website. For example, change the number of clicks required to get to your ordering page, or change the flow of navigation so that your visitor always ends up at an ordering page.
6. Test different types of links. You might try short ads in the margins of your web pages vs. text links within the context of an article, for example.
7. Test response rates between direct links to your sales page and the use of a followup autoresponder. Sometimes people just need an extra กpushก or a reminder to order. (make sure your autoresponder has an easy way for your prospect to unsubscribe)

About The Author

Angela runs several successful sites dedicated to helping beginners profit from the Internet. Her new web magazine, Online Business Basics, features stepbystep tutorials for eBusiness กnewbiesก. To take the guesswork out of starting and building an Internet business, click over to http://www.onlinebusinessbasics.com/

This article was posted on February 4, 2002

by Angela Wu

Who Needs T.V. News, Newspapers and Radio News? ขN

Who Needs T.V. News, Newspapers and Radio News? ขNot I!ข Says The Happy Human Living In The New World

by: M6.net

T.V. and radio News got you down? Online current events and News blogs make being informed a much more enjoyable experience. For many the News on television has become a trying time of the day. Focused mainly on negative events, you may have to wait through the whole program just to hear the one story you were waiting for. If you miss the 6:00 p.m. show, waiting until the late night segment can be a real drag, especially if you’ve got a lot to do, or have to wake up early the next morning.

My friends, there is an answer to this problem: News blogs or online current events. You can find all of your favorite broadcasters (E.g.: CNN, BBC) on the Internet, getting uptodate information at any time of the day or night. You can even read personal journal entries written by multiple correspondents out in the field reporting on several different stories down to the current minute. Instead of hearing all News from one voice (often an irritating one), now you can read different human opinions straight from the scene of interest.

Often News online has a section called ขthemesข which allows the reader to only hear about the specific areas that interest them. No more waiting through several wars to get to the positive story about the current medical breakthrough that could mean a cure for disease, or the technological idea that might mean the end to extreme pollution levels. Like a newspaper, you can go straight to the ขjobsข theme and search through all the current employment vacancies available. If you are obsessed with the negative, themes such as ขDisaster and Tragedyข and ขCrime and Punishment are still readily accessible.

As the News is now on the Internet it has also become an interactive experience in numerous ways. First of all now you can send News stories straight to the News companies yourself! If the story is deemed worthwhile and verifiable, you may even be published. This is also the case with photographers who have pictures of important events. It really means anyone can become a part of the action as a freelance consultant. Some News online have ขwitnessข sections where you can tell your story if you happen to have been in the right place at the right time. This option means that we can hear many different views on contentious issues giving a wider perspective to the ‘big picture’.

Some News sites also have interactive sites within. For example, on the BBC News Blog there is a learning site (BBCi Learning) that involves interactive activities and over half a million pages of factual information and resources available for children, adolescents, and adults. There are competitions and all sorts of games to help educate people in any and every area of interest imaginable.

Another great aspect of these online News sites is the ability to access archival information. You can watch video and listen to audio recordings of famous historical stories right on the computer. If the day is Feb.3, you can read articles from Feb.3’s from fifty years ago. Looking up any date and year recorded is as easy as pushing a few buttons.

Some services have subscriptions where instead of looking up the website, the News you want is sent straight to your email. Being in the know, and being in the now, has never been such an objective, enjoyable, and simplistic experience as in the 21st century. Partaking in a new perspective on life is what online current events and News Blogs are all about.

About The Author

By Jesse S. Somer

M6.Net http://www.m6.net

Jesse S. Somer is a human hoping to help other novices like him see the magic of the world of the Internet.


This article was posted on February 09, 2004

by M6.net

How To Really Make Money With Datafeed Merchants.

How To Really Make Money With Datafeed Merchants.

by: Konstantin Goudkov

I am not going to describe what a product feed (or a datafeed) is. There is a lot of information out there about how to use one to build sites. Instead, I want to talk about how you can actually make more sales with datafeed sites.
The program that I manage offers a product feed, and I get a chance to see a sad picture of many good affiliates wasting their potential.
Here is my advice from the affiliate managerกs perspective.
Whenever you join (or think bout joining) a program, you need to look for two things:

Temporary or permanent opportunities
Flaws of a merchant

Here is an example of an opportunity that was created by an outside factor.
Recently, we got removed from the Yahoo index because of a penalty. I have no idea when (or if) we will get included back in, but I do know that it makes one decision much easier for our affiliates.
Judging by the numerous posts on various SEOrelated message boards, it looks like Google and Yahoo use very different algorithms to rank pages. So for any given site, you have a choice to make. You can optimize for Yahoo, for Google, or for both.
Since Yahoo and Google use different algorithms, it is going to be hard to optimize the same set of pages for both of those engines at the same time, unless you employ heavy cloaking. And the way I see it, for an affiliate, it is better to appear high on one search engine than to appear low on both of them in an attempt to optimize for different algorithms at the same time.
Imagine that you are one of our affiliates. Given the information I just told you, shouldn’t you concentrate on Yahoo for that datafeed site that is being used to promote our products?
Why spend (at least) half of your time and resources on optimizing for Google when you know that we are nowhere to be found in Yahoo?
You have to have an extremely well linked and optimized site to get ahead of the merchant for the exact productname search terms. The merchant is your biggest obstacle when it comes to the search engine traffic. So if there is a route that lets you get around that obstacle take it!
Most of our wellperforming affiliates did just that. Either intentionally or unintentionally, they ended up making much more money by appearing high in Yahoo results, while not being ranked high in Google.
So on a practical side of things, here is what you should do.
For your existing merchants, check if they are removed from the index in any of the major search engines, and if they are, then start reading and implementing SEO tips for that particular engine.
And if you are thinking about joining a program and can’t decide between several merchants, then check if any of them is not in the index of either Yahoo or Google. If you find a merchant like that drop everything else you are doing and jump on that program.
As far as theory goes, this was just a simple, but specific example of what you should look for to make your efforts pay off. There are many different opportunities to get ahead in existing programs with datafeed sites; you just have to look for them.
Now, letกs talk about flaws of merchants and how you can exploit them to make more money and help consumers at the same time.
I will give another specific example, but you should be able to apply this concept to many different programs.
Our site has one huge structural flaw: we only list products by productoriented categories.
In other words, there is no way to navigate our site by a specific occasion or by the purchasing intent of a visitor.
You can follow a path like:
widgets > wooden widgets > red wooden widgets
This setup works fine for some type of shoppers, but is a complete turnoff for others.
And the problem is that most affiliates simply mirror the catalog structure of a merchant according to their feed.
But if you structured your site to list widgets as:

widgets for birthdays
widgets for girlfriends
widgets for those who are over 50
the Independence Day widgets

then you would attract different type of shoppers. You would no longer compete with the merchant, but instead you would complement them.
A visitor who is looking for a gift for his 50something friend and has no idea that a red wooden widget would be perfect, will not travel down the path laid out by our catalog. So if he gets to our home page, we simply lose a sale. And if your datafeedbased site follows the same structure you lose as sale as well.
Also, since the visitor does not know that he really wants a red wooden widget, he we not use those keywords while searching for a present on the search engines.
But if you attracted that visitor to your site, presented him with ideas for older friendsก birthday gifts and guided him to that specific widgetกs page then we would make a sale, you would make a commission, and the visitor (turned customer) would get his present with much less searching around. Everyone wins.
Such approach takes more work than simply cloning the merchantกs site with a feed, but affiliates who actually do something to complement merchant instead competing with them make a lot more money. After all, if you create a copy of a merchantกs site you are not only competing with the merchant, you are also competing with all of their affiliates that use the same feed in the same way.
Copyright 2004 Konstantin Goudkov
Konstantin Goudkov,



2500+ products in a data feed. 20% commission.

5 years cookie expiration.

About The Author

Konstantin Goudkov is an affiliate manager with www.GenericGifts.com. He specializes on visitor tracking, splitrun testing, and discovering ways to increase conversion rates for different presentation / action scenarios.

This article was posted on May 13, 2004

by Konstantin Goudkov

TurboScout.com Makes Web Searching 20 Times Faster

TurboScout.com Makes Web Searching 20 Times Faster

by: William Chee

A 21 yearold undergraduate from Singapore launched TurboScout.com, a new search tool that helps Internet users to access and compare original results from over 90 search engines across 7 categories on a single web page, removing the hassle of retyping keywords into different search engines.

Comparing results from different search engines like Google, Yahoo, MSN Search, and Ask Jeeves is a common practice for many users. This is because different engines use different ranking methods and thus no single engine can give users exactly what they’re looking for.

ขThat’s where TurboScout.com comes in handy.ข Says William Chee, founder of TurboScout.com. ขGrown out of the frustration of typing and retyping keywords into different search engines, I decided to create an online search tool to get rid of these hassles and make such searching 20 times faster.ข

ขUsers who visit http://www.turboscout.com only need to enter keywords once, and getting original results from different search engines is as simple as clicking the engine’s name. No more retyping keywords into different search engines.ข

Search engine marketing firms also find TurboScout.com an invaluable tool for search engine optimization and finding out the rankings of their clients’ web sites in different engines.

Users who set their browser home page to their favorite site can even customize TurboScout.com to load together with their favorite web site. This way, users can have all the benefits of TurboScout.com and access to their favorite site at the same time.

In addition to web page search, TurboScout.com also helps users to find images, search encyclopedias, check out latest news, look for interesting blogs, find songs and videos, and even compare prices from major online retailers and auction sites.

With a growing number of users who search online, TurboScout.com is slated to become the preferred timesaving search tool for many across the globe.

About The Author

William Chee


Phone: +6591015673

Website: http://www.turboscout.com

Email: info@turboscout.com

This article was posted on February 12

by William Chee

Why You Should FORGET About Website Traffic!

Why You Should FORGET About Website Traffic!

by: Willie Crawford

The headline read, กA funny thing happens when you don’t promote your website… NOTHING.ก Experience has taught me that thatกs a fairly accurate statement. If you are not promoting your website, you’re not building your web business.

However, there is one thing you need to focus on MORE than generating traffic. That is converting that traffic into buying customers. If the visitors aren’t converting, and you’re spending money to generate traffic, then you’re probably worse off than you would be if you did nothing.

If you can improve your conversion ratio, then your existing traffic and new traffic is worth so much more to you. First, improve your conversion ratio, then aggressively seek new traffic.

Consider an example of a site getting just 500 unique visitors a day, with a conversion rate of 3%. Letกs assume this site markets a report that costs $49 and offers the site owner $30 profit after all expenses. This site is making 15 sales a day or $450 in profits. If this site can increase itกs conversion rate to 5%, it would be making 25 sales a day and $750 in profits… a big increase with no additional expenses!

Increases in conversion rates of 23% are very common. Conversion rates of 20% or more are also not unheard of. After a site has increased its conversion rate, earnings from backend sales also skyrocket. Thatกs because a VERY high percentage of first time customers become repeat customers if you offer them backend products. Increasing your conversion rate for first time visitors has an exponential effect on your bottom line… not a linear effect!

What are some way that you can increase conversion rates?

In a word… TESTING!

Test new headlines

Test new opening paragraphs

Test new guarantees (different wording, longer or shorter time periods, etc.)

Test offering different bonuses

Test offering no bonuses

Test new header graphics

Test removing header graphics

Test offering payment plans

Test different upsells on the order form

Test rearranging the elements on the order form

Test different wording in the call to action

Test different colors used for emphasis

Test different background colors

Test different prices

Test using different numbers of testimonials

Test putting testimonials in different places on the page

Test using audio or video on your page

Test long copy vs short copy

Test using different number of กorderก links

Test using different images within the page copy

In other words, test everything. Test one element at a time on your page, and track the difference that this made in your conversions. Do split testing where you compare the results on 2 or 3 different pages. Then use the page that did the best as the control and move on to testing the next page element. Thatกs how you increase your conversions over time from 23% into the double digits.

Seasoned marketers will tell you that marketing is nothing more than tracking and analyzing your numbers. This is true. You need to know exactly what result each change on your page had. Fortunately, there is software out there that makes this job very easy. Some of it is even free. There are also manuals that explain how to test most effectively. These manuals are how I was able to not be intimidated by the math and calculations that you DO need to do.

If youกd like to know what split testing software I use, and what I consider to be the best book Iกve ever read on the topic is, just send a blank email to my autoresponder at: willie360621@autocontactor.com. This information will totally blow your mind and put you ahead of 99.999% of your competitors. Thatกs not hype, thatกs a fact.

You test because you cannot guess what the market wants. Top marketers and copywriters such as Jay Abraham, Dan Kennedy, and Gary Halbert all relate that when they tried to guess what the market wanted, they guessed WRONG! Thatกs why they are consummate testers.

Testing often reveals surprising results. Iกve heard of marketers improving result for example by REMOVING the guarantee. Iกve heard of marketers improving results by doubling their price, or getting rid of a header graphic on a webpage. Those little things often prove to make a big difference and over time these differences can equal an over 1000% improvement.

After youกve gotten a decent conversion rate, THEN you need to focus on getting more traffic. The secret to doing this is to learn what those getting tons of highly targeted traffic are doing, and do something similar. Study why the techniques that they use are successful at attracting not just any traffic…but highly targeted traffic, then apply those lessons.

Youกve invited to join me and 2 very successful marketers as we reveal ways of generating highly targeted traffic. This traffic is people who come to your site, looking for what you are selling. This is the only type of traffic you should put your time and other resources into generating… and itกs a lot easier than you think. For details on a teleseminar we’re hosting, visit:


Iกve just revealed to you the very essence of a successful website. Continuously test and refine the website until you have an OUTSTANDING conversion rate. Then drive massive traffic to that site using techniques others have already discovered and proven to work. The third element that separates the ultrasuccesses from the failures is simply acting upon what you learn. What are you waiting for?

About The Author

Willie Crawford has been teaching others how to build an online business since late 1996. Willie demonstrates the power of automated residual income through his system at: http://ProfitAutomation.Com Visit now for a business boost.

This article was posted on February 11, 2004

by Willie Crawford

AdWords Campaign Set Up Advanced Tips

AdWords Campaign Set Up Advanced Tips

by: Chris Burgess

Make Your Ads Different

Your completed AdWords ads are going to run right along side everyone elseกs. You need to use words that will make yours stand out. Again, here is where you need to look at your competitors ads to see what they are saying. Once youกve done that, you need to figure out how to make yours stand out.

Don’t use the same terms at beginning of titles and sentences. Think of synonyms for more commonly used words. Think of different ways to say things.

Whatever you do, make your ad different. If it stands out, for the right reasons, you will get more clicks.

Run Several Different Ads at Once For Each Ad Group

AdWords allows you to run as many ads as you would like for each ก Ad Groupก (keyword group). Take advantage of this feature. Don’t limit yourself to only one ad. Run two or three different ads for each Ad Group.

Experiment with different wording in titles, different text in the ads themselves and different กDestination URLsก to see which ads get the highest clickthrough percentages and which have the highest conversion rate.

Keep the ads that make you the most money and delete the other ones. You can then try other variations of the ad that converted well to make it even better. Always run more than one ad, even if the กdifferentก ads are very similar.

Even a change to one word can increase your conversion percentages dramatically at times.

Consider Using Different กDestination URLsก for Your Ads

Your websiteกs main page may not be the page that best กconvertsก viewers into customers. If you’re trying to sell one specific product with an ad, don’t send people clicking on your ad to your websiteกs main page. Send them directly to the webpage for that product.

You might also consider designing specific กsplashก pages for each Ad Group you run. Each of those splash pages can then use the terms you’re including in that Ad Group. If your customers see the same terms on your web site that made them click on the ad in the first place, theyกll be more likely to buy your product.

About The Author

Chris Burgess is a Marketing Expert with BuyItSellIt.com Online Stores (http://www.buyitsellit.com). He has established and maintained successful pay per click campaigns for BuyItSellIt.com and many of its customers. To build an online store for your small business quickly and easily, sign up for your own free 30day trial online store at BuyItSellIt.com.

This article was posted on August 22

by Chris Burgess

Two Quick Ways to Make Your Copy of Merchantกs Dat

Two Quick Ways to Make Your Copy of Merchantกs Data Feed Different From All Other Affiliates

by: Konstantin Goudkov

Product data feeds are really popular among affiliates because they can help produce thousands of product pages quickly and easily. Such pages can be used to drive highly targeted search engine traffic looking specifically for those products. But there is a big problem.

The problem with data feeds is the fact that a lot of affiliates use the same copies of feeds in the same exact ways. Most data feed affiliates put just the product names in HTML titles, so they all end up with a bunch of similar pages that have identical titles. And since the search engines give a lot of weight to the titles of HTML pages, those affiliates end up competing with each other for the same highly specific keywords.

Luckily, this problem has a quick and dirty solution. Itกs worse than going over the feed by hand, but much better than doing nothing. What I get from affiliates is that manually modifying feed simply defeats the purpose. But being able to do it automatically can help one differentiate his site from other affiliates without losing the benefits of using data feeds.

There are two basic ways to automatically make your site a little bit different from other affiliates of the same merchant.

The first way is to add some keywords before and/or after the product name in the HTML title. For example, letกs say you pick a phrase กOn Saleก to add after the product name. So instead of กBlue Widget #MN3143ก you have in the original data feed, you would now have กBlue Widget #MN3143 On Saleก in the HTML title of that product page. You simply add that phrase to the titles of all products in the feed. That lets you specifically target people who would search for กblue widget on saleก or กmn3143 on sale.ก

You can also use some arbitrary keywords like กCheapก or กDiscountedก or กQualityก before the product name to have something like กCheap Blue Widget #MN3143.ก The keywords you pick largely depend on the merchantกs product line.

Another variation of this technique is to randomize the keywords that are displayed before and after product names in the titles. You can use a severside technology of your choice to pick a random keyword out of some predefined list and append it to the name of a product to form the title for the page. Your scripts would pick a new keyword for each request for the product page. Of course, that would only work if you are using a database, and do not generate static HTML using Webmerge or a similar program. That way, even though you don’t control the exact keyword that is displayed for any particular page, with enough product pages you can cover a wider market of people searching with different modifiers. You should be able to cover different shopper types the ones looking for bargains as well as the ones looking for quality.

The second way to make your site different from others is a bit more complex, but could yield much greater results. Instead of adding something to the product names, you can try changing the names on a large scale. As I said earlier, modifying feeds by hand would defeat the purpose of using them. But if you perform a findandreplace operation on the whole file then you can get different content without spending much additional time.

The utility you might want to use for feed modification is called sed. You can search for that name using you favorite search engine. Itกs sed the stream editor. Iกm going to skip much of the technical detail on how and why it does certain things in a certain way. Instead, I will concentrate on describing practical application of sed with product feeds.

At its core, sed takes input data, modifies it according to certain rules and outputs the result all done linebyline. It uses regular expressions and can perform extremely complex operations, by for now I just want to concentrate on simple replacements.

The good thing about sed is it can use an external file with multiple commands and execute them one after another for the entire input file (in our case, itกs a product feed). So you can replace as many words as you need. Also, once you define those commands, you can use them for many different feeds with different merchants.

Letกs go over a few examples that should illustrate the true power of this approach.

Iกll assume that the merchant we are working with sells widgets of various kinds. You looked over the feed and saw that the merchant has some porcelain widgets; red and blue, large and small. One of the synonyms for porcelain is ceramic, so first thing you would do is replace the word porcelain with ceramic in all product names and descriptions.

This can be done by adding the following commands to a sed script file before running it against the feed:



Those commands will replace your keywords while preserving capitalization. So that a title like กBig Blue Porcelain Widgetก becomes กBig Blue Ceramic Widget.ก

To make things more interesting, letกs assume that the feed already has some ceramic widgets aside from the porcelain ones. So you do not want to end up with just one kind. Instead, you want to switch them around. Remember, your goal is to be as different from the original feed as possible.

You can achieve that with the following set of commands:




In the example above, I used MYTEMPKEYWORD as a placeholder. That let us make sure that we are not losing the original keywords.

What happens there is:

all กporcelainก is changed to กMYTEMPKEYWORDก


all กceramicก is changed to กporcelainก


all กMYTEMPKEYWORDก (which used to be the original porcelain) is changed to กceramicก

and then the same thing should be done for all capitalized keywords.

You can use anything in place of MYTEMPKEYWORD as long as it does not already appear in the feed. You want to use some unique keyword.

Once you are done with those keywords, you can change something like กMetallicก to กShiny Metal Finishก assuming that makes sense for a given product line.

Adding that to a command file would give you:







s/Metallic/Shiny Metal Finish/g

s/metallic/shiny metal finish/g

That would also change กBlue Metallic Widgetก to กBlue MetalLooking Finish Widget.ก

As I said earlier, you can add as many commands as you want for different words and phrases. And with enough such small changes, you will be able to reach traffic that is not already covered by your competing affiliates. While a few hundred affiliates with their data feed sites might be displayed for a keyword กblue porcelain widgetก there might be just a few (if any) covering กblue ceramic widgetก for the same merchant.

Even something like

s/TV Set/Television Set/g

along with diagonal sizes and brand names might help you stand apart from the rest of the affiliates who use the same feed. Any change is better than having the same exact content as others.

I encourage you to download a copy of sed and check it out. Once you get a hang of it, you will be able to automate the whole process. And if you are already using scripts to refresh merchantsก feeds and rebuild sites automatically, then you can plug sed in the middle and modify feeds on the fly.

Also, if you are having a hard time coming up with words to replace, you might want to check out Princetonกs WordNet. You can even download the word database and use it locally on your desktop.

About The Author

Konstantin Goudkov manages an affiliate program with a merchant that carries 2500+ gifts. If you enjoy working with companies that treat affiliates like valued partners then be sure to check us out.

You can find more information about our program at: http://www.genericgifts.com/affiliate_program.jsp

This article was posted on January 21, 2005

by Konstantin Goudkov

Are You Wasting Your Time With Free Ezine Ads?

Are You Wasting Your Time With Free Ezine Ads?

by: Michael Hopkins

There are lots of ezines (newsletters) out there that offer free classified ads to new subscribers (and many even offer free ads on an ongoing basis).

This can be a nice little source of free traffic and exposure for your website/ebook/ezine but, if not handled properly it can have its downside.

The biggest problem is that, by joining a whole plethora of ezines your mail box risks becoming very crowded very quickly, and itกs easy to become overwhelmed with it all.

This is especially true if some of those ezines send out messages every single day as many do.

To get around this, and to keep your free ezine advertising campaign under control, follow these steps:

STEP 1. Create a separate email address for your ezine subscriptions (e.g. my_ezines@…..).

STEP 2. In your email software (e.g. Outlook Express) create a folder (directory) called กfree_ezine_adsก.

STEP 3. Using your email software set up a rule that sends all mails that arrive to your email address กmy_ezines@….ก to the folder called กfree_ezine_adsก.

STEP 4. Prepare the free ad you want to place in the ezines and keep a copy of it handy in a text file.

Different ezines have different rules about the size of ad they will accept. Study each one carefully and be sure to comply with all their submission guidelines.

You may also want to consider the mood and tone of each ezine, and create different versions of your ad for each one.

STEP 5. Submit your ad to each ezine editor. Be sure to doublecheck that youกve complied fully with their submission guidelines.

STEP 6. For those ezines which give you a oneoff ad, itกs time to reassess their value to you. If you don’t find the content useful or interesting, you should unsubscribe rather than let it clog up your กfree_ezine_adsก folder.

Remember, though, if the ad in that ezine drew a good response from its readers, you can always check out their advertising rates and see if itกs worth paying a few dollars to place your ad again (or, if you’re sneaky, you could try resubscribing at a later date and doing it again, making some changes to disguise your wicked deception:)

STEP 7. For those ezines that allow free ads on a regular basis, make a list of all the submission deadlines and make it part of your regular marketing routine to check that list and see if you’re due to place an ad.

Finally, as you continue placing regular ads with those ezines, be sure to continue measuring their effectiveness. In many cases youกll appear in the middle of 20 other ads, so it may not bring in much of a response rate.

Likewise, the response rate from each ezine is likely to drop off over time especially if you don’t vary your ads.

Decide for yourself whether itกs worth your while continuing and be sure to try out different ads to see which ones work best with that readership.

And there you have it, a pretty straightforward approach to keeping on top of things when it comes to free ezine advertising.

About The Author

Michael Hopkins is owner of BizzyDays eBook Publications.

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This article was posted on March 11, 2002

by Michael Hopkins

Multiple Streams of Income: Internet Myth or Vital

Multiple Streams of Income: Internet Myth or Vital Business Strategy?

by: Diane Hughes

So often we, as online business owners, fall victim to the hype surrounding the latest buzzword or idea. It’s a truly pitiful state of Internet affairs when we can’t distinguish sound truth from blurred theory. So what is the truth surrounding one of the most talked about Internet catch phrases, กmultiple streams of incomeก?

In all actuality, the idea of multiple streams of income is not a new concept. Those who have been successful in business (in life for that matter) have long understood that you simply aren’t acting wisely if you place all your trust in one wealthgenerating company, idea, or tool. Those in offline business refer to กmultiple streams of incomeก as กdiversification.ก

Take a look at the stock market for a moment. This is a prime example of diversification or กmultiple streams of incomeก (MSI). For as long as it has been in existence, the stock market has thrived on diversification. Stockbrokers encourage (almost insist) that you keep your funds split between multiple companies. Why? Because if one company goes under, you’ll have additional sources of revenue through the dividends of other companies.

How about business purchasing? Professionals in business procurement will advise you to line up and use several vendors for the same products/services. Why? Again, to protect yourself should one or more of your vendors close their doors at the same time. If this happens, and you have other vendors lined up and ready to go, you won’t lose any time in getting the supplies you need to continue conducting your business.

These same proven tactics apply to MSI online. Just as you wouldn’t want to invest all of your savings with one retirement fund company, you wouldn’t want to derive all your income from one source. Just the opposite. You’ll want to ensure you have revenue coming in from as many different sources as possible.

MSI is a solid business principle that should be at the very foundation of your company. Whether you sell others’ products through affiliate programs or have a servicebased business that you operate yourself, find multiple streams of income to back up your primary stream.

Don’t know where to look? Try these!

1. Add affiliate products to your site (or start a new site and offer them there).

2. Produce your own ebook, software product, or automated service that can be created once and sold over and over with little effort on your part.

3. Find others to partner with. Bring a combination of your products/services to market and give yourself twice as much income for half as much work.

The Same or Different?

Should you aim for adding MSI that are similar to your current offerings or different? There are pros and cons to each. You’ll need to examine both sides of the story and make that decision for yourself.

While products/services that are similar can be added to your current marketing plan more quickly, those that are different allow your company to expand and reach more target groups. Similar products/services integrate easily into your current business strategy, but different products/services help you achieve more security. The กcorrectก decision is one you can make according to your situation.

Regardless of whether you decide to go with products or services that are similar or diverse, affiliate or your own, give some serious thought to shoring up your finances through multiple streams of income. When you do, you can be rest assured knowing your future is secure.

Copyright 2004 Diane Hughes

About The Author

Diane C. Hughes * ProBizTips.com

FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane

This article was posted on May 03, 2004

by Diane Hughes