5 Power Tips To Double Your Sales

5 Power Tips To Double Your Sales

by: Michael Southon

กHow Can I Double My Sales?ก that must be the silent prayer of thousands of webmasters.

There are two ways to do it: you can either double your traffic or you can double your conversion rate.

Letกs say you have a conversion rate of 2% (1 sale for every 50 visitors) and you get 100 visitors a day you’re getting 2 sales a day. You could get 4 sales a day by increasing your traffic to 200 visitors a day.

But you can get the same result with your existing traffic by doubling your conversion rate (2 sales for every 50 visitors).

Here are 5 ways to double your conversion rate:

(1) Direct Response: Make sure your website is a กDirect Response Websiteก. A DRW is a site where the only options are to Buy, Bookmark, or Leave. The more options you give your visitor, the less likely they are to buy.

(2) Free EBooks: Include Free EBooks as bonus gifts with your product. This can easily double your sales especially if the Free EBooks are genuinely useful. Here are some places you can find Free EBooks:

http://www.freeebooks.net/

http://www.ebookdirectory.com/

http://www.ebooksnbytes.com/download.html

(3) Testimonials: Make sure you have plenty of testimonials on your website. Preferably, they should be from customers who have achieved results from your product (e.g. more traffic, more sales, saved time etc).

(4) Follow Up: Youกve probably heard this over and over again but itกs worth repeating people have to see you your message about 7 times before they buy. The biggest mistake you can make is to try and sell your product on the first contact alone.

It just doesn’t work, and the statistics bear this out: the 1st contact produces 2% of sales, the 5th to 12th contact produce 80% of sales.

So in your ezine ads and at your website, offer something free in exchange for an email address. And then follow up with sequential (or followup) autoresponders.

Here are some sites that offer free followup autoresponders:

http://www.autoresponders.net

http://www.informationbyemail.com

http://www.getresponse.com/orderfree.html

http://www.rapidreply.net/free_features.htm

(5) Backend Sales: Itกs no secret that successful businesses make up to 80% of their sales from previous customers. Why? Because people who have bought from you before are much more likely to buy from you again (they know you, they trust you, they were happy with your product).

The hard work in marketing is getting a customer. Once you have a customer, theyกll buy from you over and over again.

Contact your previous customers and let them know about another product that compliments the product or service they bought from you. Experts reckon that the value of กa lifetime customerก lasts about 3 years make use if it.

If you follow these 5 tips, you may well find that you can double your online sales with the traffic you already have.

Wishing you every success!

(c) 2001 by Michael Southon

About The Author

Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of webmasters how to use this simple technique to get massive free publicity and dramatically increase traffic and sales. Click here to find out more: http://www.ezinewriter.com

This article was posted on August 30, 2002

by Michael Southon

Tips to Protect Your Downloads or Products

Tips to Protect Your Downloads or Products

by: Radhika Venkata

1. Upload robots.txt file in to your root directory and include the folder name where you set your downloads.

More information on how to set robots.txt: http://www.webmasterscentral.com/wp/se/robotstxt.shtml

2. Set the permission of the download folder to 711 OR upload an index file to that folder. This makes that folder web inaccessible.

For example create a folder named ‘testก. Usually by default it will be chmoded to 755 or 777. Put some files like test.htm, test1.htm.

Now you type the URL of the folder yourdomain.com/test/

What will you see? You will see the folder /test with its files in it. Now upload an index file or chmod the folder to 711. Now access the URL. You will see index file or permission denied error.

3. Name the download folders something like กCDf54eSก. Not like กdownloadsก or กproductsก etc.

4. If your customer downloads your product once and don’t need or don’t have to access to your folder then you can set his access to expire for certain days.

For this you need a cgi script that controls your members access based on days, ip address or number of accesses. http://www.scripts4webmasters.com/ipppro/index.html This script also protects your thankyou.html pages and expires them after certain time.

5. If you have a membership site and you need to stop password abuse or sharing you can use scripts like:

http://www.scripts4webmasters.com/macpro.shtml

http://www.monstersubmit.com/sentry/

6. Protect your download links: Like if you keep …domain.com/downloads/product.zip, everybody knows the download URL. You can use cgi scripts that discloses the download path. http://www.cgiscripting.com/downloader.shtml

7. If you use If you are selling ebooks, you can use password protection to your ebooks. Once your ebook is protected, after your buyer downloads it, you can send it to him to open the ebook.

Some ebook compilers with this password protection features:

http://www.ebookeditpro.com/

http://www.ebookcreator.com/

About The Author

Radhika Venkata Subscribe to กEbookBiz Magazineก which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month!

http://www.ebooksworld.com/freetosell.shtml

Webmaster Resources: List Your product, ezine or web site free! http://www.webmasterscentral.com/

This article was posted on November 14, 2003

by Radhika Venkata

Creative Ways To Make Money With eBooks

Creative Ways To Make Money With eBooks

by: Jeremy Gislason

How creative are you when it comes to making money and increasing your subscribers using ebooks or other digital products?

Here are some tips on how to increase your profits with ebooks.

You could show your prospects a sample page out of your ebook. This will make your prospects curious to buy. You could even give away a free version of the ebook and then give people an option of buying the paid version. Also let others give away the free version of your ebook.

You could divide your ebook content into reports then give people the option of just purchasing the info they want. Or you could charge people a low price to read half of your ebook. If they like it, they can pay full price to read the other half.

You could also earn extra profits from selling monthly updates of your ebook. You could also back end sell the extra never released chapters of your ebook.

You could redesign your ebook for specific niches. You can create multiple profits with very little work. Ex: Turn a business ebook into a craft business ebook. You could then divide your ebook into online newsletter issues. You could charge a reoccurring monthly subscription for people to view each issue.

You could give your prospects discount coupons on other products when they purchase your ebook. It could be your products or others that you made deals with. You could also offer freebies that are related to the ebook your selling. It could be free monthly ebook updates, free ezine, free consulting, etc.

You could offer the reprint rights to your ebook. You can sell the rights with the regular purchase price or as a separate higher price.

You could make your ebook available for offline people. Your could turn it into a print book, report, video, audio book, print newsletter, etc.

But many people agree that one of the best way to increase your profits and sales is to bundle many products or services together into one package. You could purchase reprint rights to other peopleกs ebooks an combine them with your in a large package deal or private ebook library web site.

This gives people more reasons to buy your products and services. People also have come to believe package deals are a better value. You want all the products or services to be closely related. For example: if you’re selling a computer you could add in software, hardware, computer furniture, etc.

There are many ways to go about choosing the right products or services to bundle into one package. You could survey your customers and see what products or services they would like you to offer in the future. Spy on your competition and see what products and services they’re offering or not offering. If you would like to, bundle unrelated products or services together, ask your customers which ones would be of interest to them.

Bundling can also increase your target markets which in return would give you a larger audience to sell your products and services. For example: if you’re selling a baseball magazine you could add a free baseball when someone buys a subscription. You’re now targeting people who want the baseball magazine and those that want to play baseball out in the yard. Some people buy a package deal just to get one of the products.

There are many sources where you can find products and services to create a package deal. You can buy them from wholesalers or drop shippers. You can buy the reproduction/resell rights to other peopleกs products. Teamup with your competition to create a package deal. You could joint venture or cross promotion deal with other businesses. You could also create your own products and services. Be creative!

About The Author

Jeremy Gislason is the webmaster of SureFireWealth.com and several other sites. He has over 15 years of business and marketing experience. You can find lots of great free ebooks and software at: http://www.SureFireWealth.com

This article was posted on February 18

by Jeremy Gislason

The Future of Electronic Publishing

The Future of Electronic Publishing

by: Sam Vaknin, Ph.D.

UNESCOกs somewhat arbitrary definition of กbookก is:

กกNonperiodical printed publication of at least 49 pages excluding coversก.

The emergence of electronic publishing was supposed to change all that. Yet a bloodbath of unusual proportions has taken place in the last few months. Time Warnerกs iPublish and MightyWords (partly owned by Barnes and Noble) were the last in a string of resounding failures which cast in doubt the business model underlying digital content. Everything seemed to have gone wrong: the dot.coms dot bombed, venture capital dried up, competing standards fractured an already fragile marketplace, the hardware (ebook readers) was clunky and awkward, the software unwieldy, the ebooks badly written or already in the public domain.

Terrified by the inexorable process of disintermediation (the establishment of direct contact between author and readers, excluding publishers and bookstores) and by the ease with which digital content can be replicated publishers resorted to draconian copyright protection measures (euphemistically known as กdigital rights managementก). This further alienated the few potential readers left. The opposite model of กviralก or กbuzzก marketing (by encouraging the dissemination of free copies of the promoted book) was only marginally more successful.

Moreover, epublishingกs delivery platform, the Internet, has been transformed beyond recognition since March 2000.

From an open, somewhat anarchic, web of networked computers it has evolved into a territorial, commercial, corporate extension of กbrick and mortarก giants, subject to government regulation. It is less friendly towards independent (small) publishers, the backbone of epublishing. Increasingly, it is expropriated by publishing and media behemoths. It is treated as a medium for cross promotion, supply chain management, and customer relations management. It offers only some minor synergies with noncyberspace, real world, franchises and media properties. The likes of Disney and Bertelsmann have swung a full circle from considering the Internet to be the next big thing in New Media delivery to frantic efforts to contain the red ink it oozed all over their otherwise impeccable balance sheets.

But were the now silent pundits right all the same? Is the future of publishing (and other media industries) inextricably intertwined with the Internet?

The answer depends on whether an old habit dies hard. Internet surfers are used to free content. They are very reluctant to pay for information (with precious few exceptions, like the กWall Street Journalกกs electronic edition). Moreover, the Internet, with 3 billion pages listed in the Google search engine (and another 15 billion in กinvisibleก databases), provides many free substitutes to every information product, no matter how superior. Web based media companies (such as Salon and Britannica.com) have been experimenting with payment and pricing models. But this is besides the point. Whether in the form of subscription (Britannica), pay per view (Questia), pay to print (Fathom), sample and pay to buy the physical product (RealRead), or micropayments (Amazon) the public refuses to cough up.

Moreover, the advertisingsubsidized free content Web site has died together with Web advertising. Geocities a community of free hosted, adsupported, Web sites purchased by Yahoo! is now selectively shutting down Web sites (when they exceed a certain level of traffic) to convince their owners to revert to a monthly hosting fee model. With Lycos in trouble in Europe, Tripod may well follow suit shortly. Earlier this year, Microsoft has shut down ListBot (a host of discussion lists). Suite101 has stopped paying its editors (content authors) effective January 15th. About.com fired hundreds of category editors. With the ugly demise of Themestream, WebSeed is the only content aggregator which tries to buck the trend by relying (partly) on advertising revenue.

Paradoxically, epublishingกs main hope may lie with its ostensible adversary: the library. Unbelievably, epublishers actually tried to limit the access of library patrons to ebooks (i.e., the lending of ebooks to multiple patrons). But, libraries are not only repositories of knowledge and community centres. They are also dominant promoters of new knowledge technologies. They are already the largest buyers of ebooks. Together with schools and other educational institutions, libraries can serve as decisive socialization agents and introduce generations of pupils, students, and readers to the possibilities and riches of epublishing. Government use of ebooks (e.g., by the military) may have the same beneficial effect.

As standards converge (Adobeกs Portable Document Format and Microsoftกs MS Reader LIT format are likely to be the winners), as hardware improves and becomes ubiquitous (within multipurpose devices or as standalone higher quality units), as content becomes more attractive (already many new titles are published in both print and electronic formats), as more versatile information taxonomies (like the Digital Object Identifier) are introduced, as the Internet becomes more genderneutral, polyglot, and cosmopolitan epublishing is likely to recover and flourish.

This renaissance will probably be aided by the gradual decline of print magazines and by a strengthening movement for free open source scholarly publishing. The publishing of periodical content and academic research (including, gradually, peer reviewed research) may be already shifting to the Web. Nonfiction and textbooks will follow. Alternative models of pricing are already in evidence (author pays to publish, author pays to obtain peer review, publisher pays to publish, buy a physical product and gain access to enhanced online content, and so on). Web site rating agencies will help to discriminate between the credible and the incredible. Publishing is moving albeit kicking and screaming online.

About The Author

Sam Vaknin is the author of กMalignant Self Love Narcissism Revisitedก and กAfter the Rain How the West Lost the Eastก. He is a columnist in กCentral Europe Reviewก, United Press International (UPI) and ebookweb.org and the editor of mental health and Central East Europe categories in The Open Directory, Suite101 and searcheurope.com. Until recently, he served as the Economic Advisor to the Government of Macedonia.

His web site: http://samvak.tripod.com

This article was posted on February 2, 2002

by Sam Vaknin, Ph.D.

The Medium and the Message

The Medium and the Message

by: Sam Vaknin, Ph.D.

A debate is raging in epublishing circles: should content be encrypted and protected (the Barnes and Noble or Digital goods model) or should it be distributed freely and thus serve as a form of viral marketing (Seth Godinกs กideavirusก)? Publishers fear that freely distributed and costfree กcrackedก ebooks will cannibalize print books to oblivion.

The more paranoid point at the music industry. It failed to coopt the emerging peertopeer platforms (Napster) and to offer a viable digital assets management system with an equitable sharing of royalties. The results? A protracted legal battle and piracy run amok. กPublishersก goes this creed กare positioned to incorporate encryption and protection measures at the very inception of the digital publishing industry. They ought to learn the lesson.ก

But this view ignores a vital difference between sound and text. In music, what matter are the song or the musical piece. The medium (or carrier, or packing) is marginal and interchangeable. A CD, an audio cassette, or an MP3 player are all fine, as far as the consumer is concerned. The listener bases his or her purchasing decisions on sound quality and the faithfulness of reproduction of the listening experience (for instance, in a concert hall). This is a very narrow, rational, measurable and quantifiable criterion.

Not so with text.

Content is only one element of many of equal footing underlying the decision to purchase a specific textกcarrierก (medium). Various media encapsulating IDENTICAL text will still fare differently. Hence the failure of CDROMs and elearning. People tend to consume content in other formats or media, even if it is fully available to them or even owned by them in one specific medium. People prefer to pay to listen to live lectures rather than read freely available online transcripts. Libraries buy print journals even when they have subscribed to the full text online versions of the very same publications. And consumers overwhelmingly prefer to purchase books in print rather than their eversions.

This is partly a question of the slow demise of old habits. Ebooks have yet to develop the userfriendliness, platformindependence, portability, brows ability and many other attributes of this ingenious medium, the Gutenberg tome. But it also has to do with marketing psychology. Where text (or text equivalents, such as speech) is concerned, the medium is at least as important as the message. And this will hold true even when ebooks catch up with their print brethren technologically.

There is no doubting that finally ebooks will surpass print books as a medium and offer numerous options: hyperlinks within the ebook and without it to web content, reference works, etc., embedded instant shopping and ordering links, divergent, userinteractive, decision driven plotlines, interaction with other ebooks (using Bluetooth or another wireless standard), collaborative authoring, gaming and community activities, automatically or periodically updated content, ,multimedia capabilities, database, Favourites and History Maintenance (records of reading habits, shopping habits, interaction with other readers, plot related decisions and much more), automatic and embedded audio conversion and translation capabilities, full wireless piconetworking and scatternetworking capabilities and more.

The same textual content will be available in the future in various media. Ostensibly, consumers should gravitate to the featurerich and much cheaper ebook. But they won’t because the medium is as important as the text message. It is not enough to own the same content, or to gain access to the same message. Ownership of the right medium does count. Print books offer connectivity within an historical context (tradition). Ebooks are cold and impersonal, alienated and detached. The printed word offers permanence. Digital text is ephemeral (as anyone whose writings perished in the recent dot.com bloodbath or Deja takeover by Google can attest). Printed volumes are a whole sensorium, a sensual experience olfactory and tactile and visual. Ebooks are one dimensional in comparison. These are differences that cannot be overcome, not even with the advent of digital กinkก on digital กpaperก. They will keep the print book alive and publishersก revenues flowing.

People buy printed matter not merely because of its content. If this were true ebooks will have won the day. Print books are a packaged experience, the substance of life. People buy the medium as often and as much as they buy the message it encapsulates. It is impossible to compete with this mistique. Safe in this knowledge, publishers should let go and impose on ebooks กencryptionก and กprotectionก levels as rigorous as they do on the their print books. The latter are here to stay alongside the former. With the proper pricing and a modicum of trust, ebooks may even end up promoting the old and trusted print versions.

About The Author

Sam Vaknin is the author of กMalignant Self Love Narcissism Revisitedก and กAfter the Rain How the West Lost the Eastก. He is a columnist in กCentral Europe Reviewก, United Press International (UPI) and ebookweb.org and the editor of mental health and Central East Europe categories in The Open Directory, Suite101 and searcheurope.com. Until recently, he served as the Economic Advisor to the Government of Macedonia.

His web site: http://samvak.tripod.com

This article was posted on February 2, 2002

by Sam Vaknin, Ph.D.

Top 3 Free Marketing Techniques

Top 3 Free Marketing Techniques

by: Mike Mclaughlin

If you have zero budget then this is the article for you. In this article I will discuss the best ways to market your website for free.

#1. Articles:

An example of using articles to promote your website is this article. At the bottom of it should be my author bylines. If you are a good writer and know were to submit your articles then this can be possible they best traffic generator ever. By submitting articles to ezine editors, website owners, and publishers, you can generate traffic through your bylines. If you even get 1 ezine editor to publish your article in a popular ezine you can generate 50 visitors for free. The best way to get targeted visitors is to write something that people who buy your product would be interested in. For example I wrote this article because I know that webmasters are always looking for marketing techniques and my website is for webmasters.

#2. Ebooks:

People love free information and ebooks are one of the main sources for this. Ebooks have the potential to keep on growing if they provide important and unique information. Though the only way they can grow rapidly is if they have distribution and resell rights. Ebooks like articles are viral because they provide free information and information is shared quickly if it is quality. If they have distribution and resell rights then people will customize the ebook with there links but as long as you have your links scattered in the ebook then you will generate many visitors. The best technique is to email all your affiliates and tell them they can customize the ebook with there affiliate links making them some money and you to in the process. This gives them incentive to distribute them.

#3. Search Engines:

This one doesn’t seem to go with the first 2 but it is the 3rd best free traffic driver. The reason this is third and not first though it brings more traffic than ebooks and articles is because it is an art to getting top search engine ranking for your keywords. Search engines drive approximately 40% of my traffic, I would rather this number be closer to 20% because it is not good depending on one source of traffic especially one as unstable as search engines. For example goggle’s Florida update.

About The Author

Michael McLaughlin @ http://www.plance.com/forum Webmasters resource forum were webmasters can talk and chat about the latest webmaster topics.

This article was posted on January 08, 2004

by Mike Mclaughlin

E(merging) Books

E(merging) Books

by: Sam Vaknin, Ph.D.

A novel redefinition through experimentation of the classical format of the book is emerging.

Consider the now defunct BookTailor. It used to sell its book customization software mainly to travel agents but this technology is likely to conquer other niches (such as the legal and medical professions). It allows users to select bits and pieces from a library of ebooks, combine them into a totally new tome and print and bind the latter on demand. The client can also choose to buy the endproduct as an ebook. Consider what this simple business model does to entrenched and age old notions such as กoriginalก and กcopiesก, copyright, and book identifiers. What is the กoriginalก in this case? Is it the final, usercustomized book or its sources? And if no customized book is identical to any other what happens to the intuitive notion of กcopiesก? Should BookTailorgenerated books considered to be unique exemplars of onecopy print runs? If so, should each one receive a unique identifier (for instance, a unique ISBN)? Does the user possess any rights in the final product, composed and selected by him? What about the copyrights of the original authors?

Or take BookCrossing.com. On the face of it, it presents no profound challenge to established publishing practices and to the modern concept of intellectual property. Members register their books, obtain a BCID (BookCrossing ID Number) and then give the book to someone, or simply leave it lying around for a total stranger to find. Henceforth, fate determines the chain of events. Eventual successive owners of the volume are supposed to report to BookCrossing (by email) about the bookกs and their whereabouts, thereby generating moving plots and mapping the territory of literacy and bibliomania. This innocuous model subversively undermines the concept legal and moral of ownership. It also expropriates the book from the realm of passive, inert objects and transforms it into a catalyst of human interactions across time and space. In other words, it returns the book to its origins: a time capsule, a time machine and the embodiment of a historical narrative.

Ebooks, hitherto, have largely been nothing but an ephemeral rendition of their print predecessors. But ebooks are another medium altogether. They can and will provide a different reading experience. Consider กhyperlinks within the ebook and without it to web content, reference works, etc., embedded instant shopping and ordering links, divergent, userinteractive, decision driven plotlines, interaction with other ebooks (using Bluetooth or another wireless standard), collaborative authoring, gaming and community activities, automatically or periodically updated content, ,multimedia capabilities, database, Favourites and History Maintenance (records of reading habits, shopping habits, interaction with other readers, plot related decisions and much more), automatic and embedded audio conversion and translation capabilities, full wireless piconetworking and scatternetworking capabilities and moreก.

About The Author

Sam Vaknin is the author of กMalignant Self Love Narcissism Revisitedก and กAfter the Rain How the West Lost the Eastก. He is a columnist in กCentral Europe Reviewก, United Press International (UPI) and ebookweb.org and the editor of mental health and Central East Europe categories in The Open Directory, Suite101 and searcheurope.com. Until recently, he served as the Economic Advisor to the Government of Macedonia.

His web site: http://samvak.tripod.com

This article was posted on February 2, 2002

by Sam Vaknin, Ph.D.

The Problem With EBooks

The Problem With EBooks

by: David Coyne

One of the most popular online ventures is selling ebooks. People are hungry for information; that’s why they’re on the Web in the first place. And ebooks are cheap to produce and distribute.

However, I’ve come across quite a few new online entrepreneurs thinking they’re going to strike it rich selling a $20 or $30 ebook. They’ve failed to do some simple math.

Suppose you sell an ebook for $30. Deduct $5 off your $30 sell price to account for advertising and other costs. That leaves you with $25. You’d have to sell 1,000 copies a year to make $25,000. That’s a lot of copies! Even if you did sell that many, 25 grand isn’t exactly going to put you on Easy Street.

Another factor is competition. Many ebooks with resell rights have also be purchased by hundreds, possibly thousands, of competitors.And if you’re selling an ebook as an affiliate, you’re usually limited to 50% or less of the sell price.

The key to making large amounts of money selling information products is that you need resell rights for at least one higher priced item.

Say you have duplication rights to a product that sells for $400. If you sold just 6 copies of this product a month, you’d be pulling in $2,400 in sales. That’s $28,800 a year. If you sold 12 a month, you’d make $57,600 a year. Sell 24 a month and you’re raking in $115,200 a year.

ขWait a secondข you say. ขWhat about my costs to duplicate, package and ship the product?ข

Here’s the beauty of the information marketing business: people pay for the value of the information, not the physical medium on which it’s delivered (e.g. paper, audiotape, videotape, CD etc.)

It’s dirt cheap to duplicate information products. It’s easy to duplicate a CDROM on your computer and blank CDs are less than a dollar each.

I have an info product that I sell for $397. To duplicate, package and ship it via UPS, costs me $60. Subtract $50 for advertising. That still leaves me with $287. That’s a huge profit margin.

So instead of concentrating all of your marketing efforts on low priced info products, be sure that you have one or two higher priced items that you’re actively promoting.

Use ebooks as a stepping stone to upsell customers. Once they’ve purchased a product from you, you’ve established a relationship with them. Someone who’s already down business with you is five times more likely to buy than someone who hasn’t.

About The Author

Dave Coyne is a copywriter, marketing consultant and president of DC Infobiz. Get his FREE REPORT on how to start your own Information Marketing Business at home. Send an email with REF006 in the subject line to [email protected]

This article was posted on May 22, 2003

by David Coyne

Increase Sum in Your Check Account with FollowUps

Increase Sum in Your Check Account with FollowUps

by: Janice Chiang

We’ll be examining what makes follow up to prospects/customers so important on our online world today.

Are you familiar with this scenario?

Joined an affiliate program with good payout.

Send an email to everyone you know and/or send an email to a list of people

Didn’t make any sales

Change to another affiliate program

Well, I am.

This never ending cycle is what I used to do.

Until I stumble across a training article from SixFigure Income Marketing Group – ขThe Fortune is in the FollowUp!ข I wake up.

I was clearly informed of this statistics:

The average sale is closed as follows:

2% on 1st contact

3% on 2nd contact

5% on 3rd contact

10% on 4th contact

80% on 5th12th contact

The National Sales Executive Association

I then think: if follow up is so important what information can I give to my prospects?

The answer is easier then I thought it could be…

That is, I can get plenty of informative articles and ebooks from the affiliate programs that Iกve joined.

Gathering all the articles and ebooks I can utilize from my entire affiliate program is the next step I took in forming my own followups.

What I need now is a good autoresponder that can do the work for me 24/7.

Throughout my research I found that a free autoresponder is good for short term followups (approx. 20 emails).

If you want to use a free autoresponder be sure to find one that is thirdparty ads free! You don’t want your competitorกs ads showing up and get all the customers from you!

I often use free autoresponder for short term training courses when prospects joined under me.

I then use a paid autoresponder to organize a long term email campaign!

Most of the paid autoresponder gives unlimited followups which is the key point to followups and sales conversion.

After you’ve found the best autoresponder for you or you could follow the link in the resource box below to find out some of the *good quality* autoresponder that I recommends.

You can now start thinking about organizing your followup emails.

Here are some of ideas to help you sort out your articles in order:

Send all articles and ebooks belong to one affiliate program together

If that particular program provides both articles and ebooks, interchange them. I.e. Send one emails with the articles, send another emails with the thank you notes and a link for your prospects/subscribers to download the ebooks.

Unless you are sending a series of articles, e.g. Part 1 to part 5 of Effective Ways of Promoting Your Affiliate Products, send the emails every 35 days, but never longer than 7 weeks. You don’t want your prospects to forget who you are.

Always send a welcome email to your prospects to introduce yourself and ask the prospects to email you back. A good technique is to ask open questions to your prospects. Open questions allow your prospects to tell you more about him/her instead of yes/no answer.

Always provide an easy way for people to unsubscribe themselves from your list. Your autoresponder should do this job for you quite easy and fast.

Caution!

If you are buying or using free email lists is sure to double check with the list providers the sources of their leads.

You don’t want to end up with a lot of spamming warning!

Reminder: To build relationship is the key element to bear in mind when followingup with your prospects.

About The Author

(c) J M Chiang. Janice Chiang publishes Home Business Tips, a fresh and informative newsletter dedicated to support people looking for *bestrated* opportunities and latest timesaving tools. Send a blank email to mailto:[email protected] today.

[email protected]

This article was posted on October 10, 2003

by Janice Chiang

Top 3 Free Marketing Techniques

Top 3 Free Marketing Techniques

by: Michael Mclaughlin

If you have zero budget then this is the article for you. In this article I will discuss the best ways to market your website for free.

#1. Articles:

An example of using articles to promote your website is this article. At the bottom of it should be my author bylines. If you are a good writer and know were to submit your articles then this can be possible they best traffic generator ever. By submitting articles to ezine editors, website owners, and publishers, you can generate traffic through your bylines. If you even get 1 ezine editor to publish your article in a popular ezine you can generate 50 visitors for free. The best way to get targeted visitors is to write something that people who buy your product would be interested in. For example I wrote this article because I know that webmasters are always looking for marketing techniques and my website is for webmasters.

#2. Ebooks:

People love free information and ebooks are one of the main sources for this. Ebooks have the potential to keep on growing if they provide important and unique information. Though the only way they can grow rapidly is if they have distribution and resell rights. Ebooks like articles are viral because they provide free information and information is shared quickly if it is quality. If they have distribution and resell rights then people will customize the ebook with there links but as long as you have your links scattered in the ebook then you will generate many visitors. The best technique is to email all your affiliates and tell them they can customize the ebook with there affiliate links making them some money and you to in the process. This gives them incentive to distribute them.

#3. Search Engines:

This one doesn’t seem to go with the first 2 but it is the 3rd best free traffic driver. The reason this is third and not first though it brings more traffic than ebooks and articles is because it is an art to getting top search engine ranking for your keywords. Search engines drive approximately 40% of my traffic, I would rather this number be closer to 20% because it is not good depending on one source of traffic especially one as unstable as search engines. For example goggle’s Florida update.

About The Author

Written By: Michael McLaughlin @ http://www.plance.com Custom web design, scripts, and freelance programming are just some of the services our freelance programmers provide for webmasters here at Programmers Freelance.

[email protected]

This article was posted on January 24, 2004

by Michael Mclaughlin

Choose the Right Format for Your Ebooks

Choose the Right Format for Your Ebooks

by: Tim Coulter

Choosing the right file format for your ebook is an essential step on the road to electronic selfpublishing. This article looks at the factors affecting your choice and offers tips to help you make the most of your ebook, whatever format you choose.
The format of an ebook determines the nature of the digital package in which it is distributed. During the short history of the ebook, various new formats have been developed and others may evolve in the future. But, as with any maturing technology, a point will probably be reached where one or two formats dominate, to the exclusion of all others. Fortunately, it is becoming increasingly easy to repackage existing content in alternative formats, so there is now less risk associated with making an early commitment to a particular format, even if it ultimately fails the test of time.
The important considerations when choosing an ebook format are:

Compatibility with the platform used by the target audience
Ease of installation and use by your readers
The ability to support any special features required by the intended content

All common ebook formats now support flexible text formatting and page layout, embedded graphics, hyperlinks and convenient navigation.
The two formats most commonly used by independent ebook authors are PDF and HTML (also known as EXE format). They are favored for their ease of creation and widespread acceptance by the ebook community. Although other formats exist (MS Reader, Adobe ebook and Palm Doc etc), they typically entail more complex compilation procedures and include features more applicable to mass publishing.
The PDF format, developed by Adobe Systems Inc, can be viewed on Windows and Unix systems, as well Macs and even handheld computers. An ebook in PDF format is viewed using the free, downloadable Adobe Reader software.
Although a specific version of the Adobe Reader application is required by each target platform, a single common PDF file format is applicable to all users, regardless of their platform. This crossplatform compatibility is probably the single most important factor in the huge popularity of PDF as a publishing format. Over 500 million computer users are currently equipped to read PDF documents.
A PDF ebook can contain thousands of pages and the inbuilt hierarchical navigation system (known as bookmarks) makes it as easy to find a particular chapter or page as in a printed book. For this and other reasons, the PDF format is generally the professionalกs choice.
HTML ebooks are created by combining a set of HTML pages (i.e. web pages) into a single file. The resultant ebook can only be viewed on Windows computers, but since the majority of buyers fall in this group, most marketers do not consider this a major limitation. Unlike PDF (and other formats), HTML ebooks do not require any additional preinstalled software to read them. Most variants are dependent on Internet Explorer, but since this is installed automatically with Windows, the issue is of no consequence to most users.
A common feature of many HTML ebooks is the ability to customize certain predefined aspects of their content, even after creation and distribution. This is known as rebranding. It is very popular among online marketers, particular those producing promotional ebooks, because it enables the ebook medium to be used as a viral affiliate marketing tool.
On the downside, the need for multiple content files means that HTML ebooks are more cumbersome to create, making the format less wellsuited to large authoring projects. Also, since HTML ebooks are directly executable by Windows, they are a potential source of computer viruses. Although there have been few incidents of virus problems originating from the ebook industry, the everpresent threat means that some prospective readers are wary of downloading ebooks in this format.

About The Author

Copyright © Tim Coulter. All rights reserved.
Tim Coulter is a consultant and software developer who helps netpreneurs to harness marketing technologies.
He is also the author of กClickBank The Definitive Guideก The Ultimate ClickBank Tutorial & Reference Manual.

http://www.clickbankrevealed.com/

This article was posted on June 29, 2004

by Tim Coulter

This Simple Publishing Mistake Could Be Losing You

This Simple Publishing Mistake Could Be Losing You Half Your Back End Sales!

by: Jason Lewis

Many of the Internets biggest ebook sellers are making this simple mistake, and it’s almost certainly costing them a ton of money in lost back end sales. You must not make the same mistake!

I was having a bit of a tidy up on my PC the other day. It really is amazing how many files you accumulate, even in a short space of time.

Anyway, to cut a long story short I was particularly interested in getting all my ebooks in some sort of organized filing system. I wanted to put them into files relating to particular categories. Then, when I wanted to go over a certain topic again, I would easily be able to find an ebook that covered the subject I was looking for.

Then I ran into a problem. The thing is, when I looked at this folder full of ebooks, at first glance, I didn’t have a clue what a load of them were about. I mean, I had read every single one of these ebooks, but from just looking at the file names, I didn’t have a clue what they were, or who wrote them!

The reason was; the ebook publishers had deliberately chosen not to give their ebooks a descriptive filename. Instead of using the actual title of the ebook as the file name, the author used some kind of shortened abbreviation.

Ebook authors must spend ages dreaming up a great name for their ebook that will reflect the topic of their publication. Then they go and ruin all that hard work; by giving the ebook file a 3 letter abbreviated name that doesn’t tell anyone what’s inside.

Why do ebook publishers do this?

There have been a lot of people giving out advice on Internet security over the last few years. One bit of advice that has been going round, is that you should always give your ebooks a weird, unguessable file name so that Internet thieves, can’t find them on your website. I don’t want to go into exactly how these Internet thieves work because that is not what this article is all about.

Even if you don’t have a website, you may still get influenced by this advice, which is why I want to enlighten you.

Here’s an example of what I mean. Lets say an author has written an ebook called ‘Gold Swing Secrets’. Instead of giving the ebook a descriptive file name like ‘golf_swing_secrets.pdf’, they may name it something like gss01.pdf or glfsgss.pdf.

Now, the author of the ebook had spent however long writing and compiling his ebook. The file name to him is instantly familiar; after all, he was the one that named the damn thing.

However, little old me ‘the customer’, who may be very keen to read his ebook again, didn’t have a clue what the ebook was about, without opening it to find out. Now you might think that’s ok. I mean, how long does it take to open an ebook to see what it is. My point is, most people’s eyes will be drawn to the ebooks with a descriptive file name that tells the reader instantly what the ebook is about.

What’s the big deal?

I found a number of ebooks on my PC that I had forgotten I had even bought. Some of them I had quickly speed read, with the full intention on reading them properly when I had time. 6 months, a year went by and I kept overlooking them. I just forgot what they were, and just assumed they were some free ebook or something.

The end result being:

I never read these ebooks a 2nd time.

I never signed up to any of the newsletters that were being promoted by the ebook authors.

I never bought any of the products being recommended inside the ebooks.

None of these ebook authors made a single back end sale from me.

I wonder how many ebook buyers have done the same as me? My very conservative guess is that at least 50% of people overlook the ebooks on their PC with filenames they don’t recognize. If I am right, you could be losing half your back end sales, if you choose not to give your ebook a descriptive filename.

If you have a website and you’re worried about Internet thieves, store your ebooks in a separate folder and give THAT a weird abbreviated name that no one would guess, not your ebooks!

If you have worked hard to write an ebook, do yourself a favor and finish the job off with a nice descriptive filename. Trust me, your readers, AND your bottom line will really appreciate it.

© Copyright Jason Lewis

About The Author

Jason Lewis is Author of the new ebook ‘Website Not Required’ – 9 Sure Fire Ways to Make Money Online WITHOUT a Website! Click here now ==> http://www.websitenotrequired.com

This article was posted on April 28, 2004

by Jason Lewis