Top Things You Must Realize When Searching

Top Things You Must Realize When Searching

by: Andrew Malek

For the uninitiated, searching for web pages can seem a slow, obscure process. Unless you have a highspeed Internet connection, web pages may seem to take days to load. And the searching itself – you have to admit it looks weird typing in bunches of plus signs, asterisks, parenthesis, and other funny symbols and operators to find what you want.

To help you in this process and show that you are not, I’ve compiled a top five list of things you must realize when searching the web for information. No pencils will fly, no drums will roll, but you just might learn something.

5. Search Engines Have to Make Money

Before you grumble over the growing number of advertisements and sponsored links that appear in search engine results page, remember that most search engines are free. You’re not paying anything for a very costly service. Thus, these sites have to earn income somehow to stay afloat (computing power and bandwidth isn’t cheap!) So, to put it bluntly… live with it.

(Yes, I know some types of advertising are much more obtrusive than others. Popup ads, dancing animations, and other larger advertisements may make it harder to use some search engines that support these types of ads. If you don’t like it, vote with your mouse clicks and move to another search engine).

4. Sites Go Down

Worse yet, you’ve entered in your perfect search query, looked at the results page, and the first site you see no longer exists!

The Internet changes all the time. Unfortunately, search engines and directories are not able to constantly query every site on the Internet to see if they are still online. Occasionally (in other words, probably frequently) you will find links to web sites that no longer exist. It is just a part of life. Especially with the dotcom bust, many web site owners can no longer afford to host free resources. If they could not convert their traffic to paying customers, they just took their sites down

So when you find a link that is dead, don’t pump your fist in anger … just go back to the results page and move along. Or, better yet, if you’re using a search engine that caches pages, such as Google, just look at the cached version of the now defunct pages and find the information contained therein. It’s like stepping through a time machine!

3. Your Web Browser Will Crash

On a related note, not only do web sites go down – but so may your web browser. Sometimes it will be due to visiting a multimediaintensive web site. Sometimes it will seem to happen for no reason. But it will happen, and when it does, don’t go blaming yourself saying that you did something wrong.

Web browsers, like just about any other type of computer software program available on the market, are not infallible. They can and usually do contain bugs. These may predictably rear their ugly heads when visiting sites containing a lot of multimedia and advanced interactive elements, or they may appear completely at random.

If your web browser crashes, do what I do. Just restart it. Don’t say you did something wrong. Don’t think that you must be so bad with computers that you crashed the Internet. Just restart your browser, and if you have to restart your computer to do so, then do it as well. Most likely the crash is not your fault.

2. The Internet Can Be Slow

No matter how fast your onramp to the Internet may be, there will be times where it seems to take forever to load a web page. This is just the nature of the beast.

As the Internet is a loosely connected network, if certain connections go down, computers may not always be able to route information via other networks. Thus access speed will suffer and your web browser will start to crawl. If this seems to be happening often, step away from the computer, go outside and take a nice, long walk (unless it’s 30 degrees below). You can run your search another time when the speed is back to normal.

And the #1 thing you must realize when searching…

1. The Best Result Just May Be On Page 10

Most people only look through the first page of search engine or directory results, usually the top ten listings. Others may visit the second page, but relatively very few people venture to the higher numbered pages.

This is a shame – sometimes the best results to a search engine query are not in the first ten listings as they may only contain links to commercially driven sites or sites run by web owners who know how to manipulate listings. In some cases web sites containing perfectly good information may not be listed in the top 10, 20, 50, or even top 100 results.

Obviously searching through the many pages and pages of resulting sites will take extra time, especially if you do not have a highspeed connection to the Internet. But, this time spent may well be worth it if you find some gems in the rough! So if you have the time, speed, and patience, browse through the deeper results pages. You never know what you may find!

And that’s it – my top five list of things you must realize when searching. This covers slow access time, results not on page 1, browser bugs, web sites popping up and down and changing management, and the need for sites to make money, causing advertisements to become more obtrusive. Gosh, that just makes you want to go out and search right now, doesn’t it? .

About The Author

This article was written by Andrew Malek, Internet Search Guru and author of Find Stuff On the Net, an ebook that can show even beginning computer users how to navigate the Internet without fear. Gain confidence using your web browser. Master search engines. And more! For further information and free snippets of the book, visit

This article was posted on May 1, 2002

by Andrew Malek

How To Get Number 1 Spot In Google, Every Time, Gu

How To Get Number 1 Spot In Google, Every Time, Guaranteed

by: Mike Cheney

Woaah! Wait a minute. Before I exclusively reveal these insider secrets can I ask you question? Well, actually, I want to ask you a series of questions.
Why do you want to get Number 1 in Google?
กBecause itกs good to be there isn’t it? It means my website is the best out there.ก
Well, no, it doesn’t. Why do you really want to be Number 1 in Google?
กWell, everyone wants to be Number 1 don’t they? If Iกm right at the top everyone will see my business and customers will come flooding to my website in their thousands.ก
They might. But it depends what you’re top for. Have you thought what you would like to be top for in Google?
กMy company, ABC Widgets Limited, comes top in Google when you type in กABC Widgets Limitedก. Thatกs pretty impressive isn’t it?ก
No, frankly, it is not. How many other websites do you think are competing for the phrase กABC Widgets Limitedก? There won’t be very many unless there are others out there who share your company name. Why is being top for your company name any use?
กBecause people looking for us on Google will find our websiteก.
Big deal. You need to be found by the thousands of people already out there looking for what you provide that don’t know your company name. They don’t know what you look like. They don’t know where you’re based. They don’t even know you exist! What sorts of search phrases do you think they will be typing in on Google?
กPhrases like กwidget suppliersก, กwidget sales onlineก and things like that?ก
Yes youกve got it! But are you listed Number 1 on Google for phrases like that?
กNo. We’re nowhere to be seen Mike. I think Iกve been patient enough with you though now answering your questions. Please will you reveal the secrets of getting Number 1 on Google?ก
No, I won’t.
กWhy not?!ก
3 Reasons Iกm Not Going To Reveal How To Get Number 1 Spot In Google, Every Time, Guaranteed
Reason 1 There Are No Insider Secrets
Getting a high listing on Google, or any other search engine, is a combination of hard work, having the right phrases on your website, having lots of great content on your website, having lots of other highlyranked websites linking to you and having your website built in the right way. There are no shortcuts, no magic bullets and no insidersecrets.
Reason 2 Getting Number 1 on Google Is The Tip Of The WebsiteMarketingIceberg
If you focus on getting Number 1 on Google and nothing else it will never happen. You need to focus on all the other elements I mentioned above and especially on developing reciprocal links with other relevant websites. Remember the top website marketing experts in the world (who do nothing else but market websites dayin, dayout) only attract around 15% of their website visitors from search engines. This is not because their websites don’t have a high ranking in the search engines (because they do and many of them will have that elusive Number 1 spot!) itกs because they attract so much more traffic from other places such as directories, associatesก websites, reciprocal links etc.
Reason 3 Itกs Too Dangerous
When you were a child how many times did you hear the following phrase?
กDon’t put all your eggs in one basketก
And yet day after day I hear people asking how they can get top on Google. There are websites dedicated to ‘the artก. People become obsessive about it and many derive their entire livelihood from visitors they get from Google searches. The result? When Google makes a big change to how they rank the websites in their index (which they did in November last year and to a lesser extent in January this year) many of these Googledependent businesses actually WENT UNDER. Thatกs right bankrupted because of an overnight change made by the powers that be at Google Towers.
So yes search engines, and Google in particular, should be an important part of your online marketing mix. But nothing more than that just one small part of the bigger whole. Especially with recent rumblings from the likes of Yahoo! and Microsoft, who are queuing up to topple Googleกs throne, you would be wise to set your sights on achieving a medium profile on hundreds of websites rather than a high profile on just one.
Mike Cheney

About The Author

You can get free access to lots more of my articles plus a FREE Special Report กHow To Turn Your Website Into A Customer Magnetก worth a value of £47 ($85) here:

This article was posted on May 31, 2004

by Mike Cheney

How SPAM Sells Sex, Greed and Survival

How SPAM Sells Sex, Greed and Survival

by: Michael Oliver

The unsolicited email people react to most is what yells for money through our base needs involving sex, greed and survival.

Selfish SPAMMER messages are more clear to understand than all the subtle appearances of simple unsolicited email such as misdirected messages with incorrect email addresses.

The top 10 abusers generate most of the unsolicited email worldwide. The top in this group are located in the US, but often send from outside the country.

Imagine offices scattered around the world with more than 10,000 servers all sending out the same junk message amounting to millions of emails sent per hour.

Do you know anyone who has purchased male member enlargement pills? Itกs one of the major messages junk emailers are sending today. Like most messages that deliver useless products, this too will pass.

I don’t know if any man would risk admitting to that purchase, but all those pills are proven failures and yet they still sell.

To some men the extra money it costs is a response to desperate hope. Email and the post office is less embarrassing and sometimes worth risk that nobody will ever know about. Comfort found in useless options exceeds feeling lost in hopeless visions.

If a top junk emailer sends out 5 BILLION messages and gets just .001% in sales, he has 5 million sales.

Any one of the worldกs top 3 junk emailers can do that in just over 3 months and they are highly motivated to continue their business without concern as to what the excessive traffic is doing to the internet. Selfishness dictates that the needs of the one outweigh the needs of the many.

Many daily spam messages are filtered into junk files without being read. AOL now blocks more than 1 BILLION unsolicited junk messages each day.

Delivering the message, กDo Not Buy From SPAMMERS,ก to the relatively small customer base would be as easy as a SPAM message getting through AOL.

When the world is your audience, the rules change.

Mike Oliver

About The Author

Mike Oliver is a programmer/analyst who survived injuries from a serious multiple car accident.   After speaking with attorneys who looked to create a case and then take up to 50% of any settlement, Mike Oliver knew there must be another way to get the legal help he needed, conquer the insurance nightmares, and keep 100% of his settlement without fear of a doityourselfkit.  He found it and saved thousands of $$$. You can, too. Get the lessons Mike paid to learn Free at

This article was posted on March 28, 2004

by Michael Oliver

Google Takes Care of Idiots Too

Google Takes Care of Idiots Too

by: Alexis Dawes

Thereกs an old saying that goes, กGod takes care of babies and idiots.ก

Truly this statement applies to me, because when it comes to my search engine optimization skills, Iกm on the idiot side of scale. But thatกs okay because idiots are loved, and can easily survive in the search engine game too.

Let me explain.

Although NONE of my 6 web sites rank in Googleกs top 10 (or top 20 and 30 for that matter), and I only advertise 2 of my sites using AdWords, Google still helps me make a lot of money.

Thatกs probably because I went into this search engine optimization ‘thingyก with a grain of salt. I don’t keep any secret arsenals of software tools that reverse engineer web sites to figure out why their ranking high. I haven’t read any of the latest musthave volumes on search engine optimization. (Although they’re on my todo list when and IF business ever slows down.)

And still my MVP Google does its best to make me happy. And I do my best to give its searchers relevant content. But not in the way that most SEO savvy webmasters would recognize.

กItกs actually very easy to get traffic from Google if you think outside the box.ก

My strategy for getting traffic from Google is quite simple.

You see I don’t go out of my way looking for link partners. My sites are basically 12 page sales letters, and nobody wants to link to me, unless they’re getting paid.

Nor do I put a tremendous amount of effort into onpage optimization. I sprinkle my targeted keyphrase here and there, and Iกm done with it. I write for my paying customers.

What I do is follow this process:

I find other established sites that already have good PageRank and adequate incoming links.

I make sure these sites add new content every day. Sites with frequently added content get visited by the Googlebot often… sometimes every day.

I then place an advertisement on these sites, promoting my actual web site. When the Googlebot pays these sites a visit, the ad itself (NOT my web page) is ranked in Google for the keyphrase Iกve used. On many occasions my adกs have reached the #1 position in Google for my targeted keyphrase, in as little as 48 hours.

กWhere can you readily find such sites?ก

Believe it or not, a handful (literally a handful) of classified ad sites fit the description to a tee. ( is one of them. is a free classified ad service run by New Times, a publisher of alternative news weeklies. They offer classified ad listings for 14 US cities. However even if you’re not in one of their specific cities, you may still place an ad.

Certain advertisements placed through have reached top 10 positions in Google. The adกs that get favorably indexed in top 10 positions normally have less competitive keywords in the title. My personal synopsis is that these are keywords that receive fewer than 3,000 searches a month, according to the Overture Search Term Suggestion Tool.

An example is กmobile pc repair.ก

This is a lowtraffic, but extremely targeted keyphrase.

If you do a search on Google for กmobile pc repairก youกll notice an ad placed on is featured in the #5 position. Okay, so itกs not the best advertisement in the world, but thatกs irrelevant.

The point is

The ad got indexed in a top 10 position in Google. allows advertisers to include web site links in the advertisement. So even though this particular advertiser didn’t include his/her URL, they very well could have. This wouldกve generated traffic to their site.

กMy point?

This is cure for getting targeted traffic while waiting for your actual web site to get ranked.ก

Early February 2005 webmaster forums around the world were abuzz with groans, gripes and periodic fits of happiness.


Because Google was doing a major update (dubbed Allegra).

Sites that had ranked in the top 10 for years were being mercilessly tossed around. Other sites that hadn’t gotten any decent rank in the past were beginning to see the light. And still others didn’t notice any changes.

As for me… well my actual sites still didn’t rise much in the ranks. Iกm still hovering somewhere around #50+.

But that hasn’t phased me one bit.

I look at the big picture and understand that getting traffic from Google is much more than having my site reach the top 10.

If I have 50 advertisements (similar to the oneกs from that are in top 10 positions, and they’re all delivering traffic from targeted keyphrases, I haven’t lost anything. All those keyphrases delivering trickles of traffic equal a flood of clicks and orders at the end of the day.

Not a bad deal for somebody whoกs SEO illiterate. I guess the old saying is true… God really does take care of babies and idiots.

Copyright 2005 Alexis Dawes

About The Author

Alexis Dawes is the author of ‘taking The Back Road To Get On Googleกs First Page.ก This report offers details on several more loopholes you can use to get a top Google ranking. You can find more information at (

This article was posted on February 16

by Alexis Dawes

SEO: The Good, The Bad And The Ugly

SEO: The Good, The Bad And The Ugly

by: Dean Phillips

I seem to have created quite a stir, on a particular SEO forum recently. In fact, rumor has it, at one point, my article, กGoogleกs Trap, DMOZกs Nap, And Yahoo!กs Crapก was the hottest topic discussed on this particular forum.

The aforementioned article was also bestowed the title of, กWorst SEO Article Everก by someone on the forum.

Why all the animus? I have no idea. Perhaps they view me as a threat to their livelihood. Whatever the reason, certain SEOกs seem to be taking my articles personally. Thatกs their problem!

My articles are not aimed directly at SEOกs or search engines per se. My articles are aimed at the people who utilize their services.

Iกm trying to get these people to realize, they can’t depend solely on search engines and search engine optimization. You have to have a multipronged attack.

I don’t depend on the search engines! I never have. I refuse to play that game. My traffic comes from the dozens of articles Iกve written that have been picked up and published on popular web sites all over the Internet. I also get traffic via word of mouth, newsletters and ezines that my articles are published in, and a few other secret methods that I use.

And you can do the same thing. You just have to get out of that search engine mindset.

There are many other proven and effective ways to market your web site. Here are just a few: ezines, newsletters, forums, online magazines, sponsor listings on other web sites, exchanging links.

Here are a few offline options: magazines, direct mail, shopper newspapers, cable television, radio, flyers, hospital newsletters, card decks, trade journals and directories, bulletin boards, tabloid newspapers.

Yes, I know Google and Yahoo! are the biggest, most powerful search engine and directory on the planet! Forget about them! Why? Because despite what certain corrupt SEOกs may claim, they CANNOT guarantee you a top ten listing in either Google or Yahoo!

No legitimate SEO would ever make that kind of guarantee in the first place. They couldn’t, because they know they wouldn’t be able to deliver on that promise. Now they may be able to get you to the top of the search engines with certain less popular keywords. However, what good does it do you to rank number one for keywords that nobody searches for?

I want to make one thing perfectly clear, right now. I am not suggesting that all SEOกs are corrupt. I don’t believe that for a second. There are many fine, honest and hardworking SEOกs out there, who are doing a wonderful job for their clients.

I have the utmost respect for people like Jill Whalen, Bruce Clay, Robert Woodhead and many, many other fine and reputable SEO experts. These individuals don’t overhype their services or your expectations.

They also have excellent rankings on the search engines. So, they definitely know what they’re doing.

Then, thereกs the other end of the spectrumthe companies that give good SEOกs like the aforementioned a bad name. Iกm sure youกve all seen some of these headlines:

‘top 10 and Top 20 Rankings Guaranteed!ก

กGuaranteed Number 1 Ranking!ก

กGuaranteed Top Ranking!ก

‘top 10 Placement Guaranteed!ก

Well, the next time you see this kind of advertisement, make a mental note to check out that companyกs ranking. Youกll be shocked at what you find out. Some of these companies making these outrageous claims are ranked at number 3 million. Thatกs not an exaggeration!

Now let me point out something very important to you. A companyกs search engine ranking doesn’t always tell the whole story. I know of many companies making a nice living on the Internet that aren’t ranked that highly in the search engines. You probably know a few yourself. You may even be one of those companies.

However, if you’re considering hiring an SEO, I think where they rank is very important. Why? Because if they aren’t capable of getting their own web site a high ranking, how can they possibly achieve a high ranking for someone else? They can’t!

You should bear that in mind, when checking out SEOกs.

About The Author

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto:

Visit his website at:

This article was posted on October 26, 2004

by Dean Phillips

The Ugly Truth about Search Engines

The Ugly Truth about Search Engines

by: John Calder

Do you want more search engine traffic? Are you having trouble getting it? You’re not alone. You could have the most highly optimized web site possible and still fail to achieve a top ten, or for that matter, even a top 20 ranking in an engine like Google.


It’s quite simple: content rules over keywords. Think for a minute about the sheer number of web pages out there today.

Here is the number of pages Google claims to index currently: 4,285,199,774. For the math challenged, that’s Four billiontwohundredeightyfivemilliononehundredninetyninethousandsevenhundredandseventyfour!

Now, while it’s still generally a good idea to at least optimize your keywords to stand out from that crowd, it’s not sufficient. Let’s say that 52% of all those pages were designed by a professional search engine consultant. Each one is set up perfectly to feed the engine what it wants. Who gets to the top then? Newsflash: It WILL NOT be the site that only has a couple of pages of information.

The top ranking sites in that scenario are the ones with hundreds of pages of content. In other words, if this was your site, you would have a theme and build on that theme with articles and other tidbits. I know of one marketer who doesn’t optimize his pages at all, but he has vast amounts of information on his website and the search engines LOVE it. He gets all the traffic he needs. It seems counterintuitive at first until you remember that search engines care much more about quality and content than they do about keywords and meta tags. The plain fact of the matter is: the more pages you have on your site, the more important your site ขlooksข to the search engine.

This may at first sound disheartening to some of you. What happens to the person with a one page sales site? How much work do you have to do to build a site that gets free traffic? Fear not! There’s actually some very good news in all of this.

Working from our premise that search engine traffic often comes down to dumb luck, we can clear away every conflicting piece of advice about traffic generation and boil the process down to 2 steps:

1. Small website: Invest your time in building relationships with your target market. This means finding ezine and web site owners to promote, review and otherwise link to your product. Send out press releases. Advertise in your local newspaper. It also means saving that $30 you might have spent on another hyped up ebook and investing it instead on some payperclick traffic and advertising.

2. Large website: If you want free traffic, then you’ll need: a topic you love, a large amount of content (in the form of articles you write or articles you reprint from other sources), and a daily action plan. You can still use all of the methods outlined for small websites, but the key will be adding content each and every day. Even one article a day will make a difference.

Conclusion: Don’t waste any more energy looking for that magic bullet. Invest your time and your money wisely. Those two currencies are your key to success.

Copyright 2004 John Calder

About The Author

John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net.

This article was posted on August 29, 2004

by John Calder

web page building for beginners 4

web page building for beginners 4

by: Ted Dupuie

Page ranking by search engines such as Google are not only overrated but unusually explained by ขexpertsข in the SEO field. SEO stands for search engine optimization and is needed to get your website placed at the top of a web search. I have no truck with someone wanting to get their pages placed in the number one or two spot from a search, but page ranking has nothing to do with that whatsoever and I can assure the reader that I can prove this to anyone with a computer. In fact, if you will just do a search for ขwriting criticข you will find near the top and since I own that site, I can explain to everyone how it got there and why. But at one time, I had four out of the top five spots on Google for this very same search. And by the way, my pages had no rank at all when they were first placed in the top positions by Google and Yahoo!

Let me explain that first of all, nobody ever does a search for the keywords writing critic, and getting a top position isn’t all that hard because the ranking Google uses just doesn’t count the keywords as anything very important. Next let me explain that if you do a search using the one keyword ขonlineข that the competition is out of this world with over a half a billion pages coming up on Google or Yahoo. Then let me tell you that to be listed at the top of that search you will have a ranking of ten, the top ranking Google has to offer. It doesn’t take a genius to figure out that the ranking numbesr you have are classification numbers based on competition in the field for the keyword and it is the way Google, and I’m sure other engines and directories, weed out the pages that need not be brought up at the time of the search. My point is, that it is useless to try and get a ten ranking on a website that sells uses toilet paper, because first of all there is no competition, and secondly Google wouldn’t waste their time ranking your site that high just to mess up their indexing methods.

So forget ranking unless you know what the rank of the competition has and use that as an ultimate goal for your perfectionist ideas, but do not count on it meaning everything I hear it is supposed to. Most of the thinking on this subject is ludicrous, and can be proven by doing some simple searches. I find that many searches bring the number one site in with a seven ranking while the next site down is ranked five, then a four, then a zero and the next a six, five, seven, etc. Google is famous for mixing in small players with big boys and African sites with Chinese to give the researcher the best shot at satisfaction. And I like that, as apposed to Yahoo’s last five hundred URL’s being owned by one company. I have written complaints of spamming to Yahoo, but have never seen anything done about it, while Google does a fair job of weeding out the bums that try to ruin it for the rest of us.

This article can be copied and reprinted anywhere as long as it is intact and includes the author’s bio

About The Author

Ted Dupuie owns a home based publishing company that only publishes his work, which includes diets, an investment strategy, and 8 websites, plus a family newsletter. He is also a writing critic with top ten placement on Google and Yahoo!

This article can be copied and reprinted anywhere as long as it is intact with the author’s bio.

This article was posted on August 21, 2004

by Ted Dupuie

HowTo Refill Your Ink Cartridge

HowTo Refill Your Ink Cartridge

by: Marisa Pellegrino

Forget about emptying your wallets every time you see the blinking light. Quit worrying and start doing it yourself! It’s an easy process that won’t take you more than five minutes.
The following is included in a typical ink refill kit: ink bottles, syringes and detailed instructions. Some kits include an air balance clip for balancing the air inside the cartridge to ensure proper ink flow. Some kits also include handdrill tool to make a hole in the top of your empty cartridge.
Refilling Process
1. To start the refilling process, fill the syringe with one of the ink colors over the sink or several sheets of scrap paper to prevent any mess. Different printers hold different amounts of ink. In most Epson printers, the black cartridge holds approximately 17 ml and the color cartridges hold approximately 8 ml. See the instructions with your refill kit to see how much ink your cartridges can hold.
2. Before inserting the needle, make a small hole in the top of the cartridge (one for each color chamber). The hole is at the top of the cartridge near the label. Simply push the needle through the hole and press to the bottom of the cartridge towards the outlet hole. It’s important to fill the cartridge slowly so as to avoid the ink from foaming and introducing air in the chamber.
3. You do not need to seal the refill holes since there are already breather holes on the top of the cartridge.
4. Any unused ink can be put back in the bottle. You should clean the syringe with water and dry it properly to do the same process for the other cartridges or for future use. You can also label each syringe for the different colors so that each syringe is only used with one color.
5. Once you place the cartridge back in the printer, run the cleaning cycle 1 to 3 times. If there are any gaps in the printing, run the cleaning cycle again.
Don’t Forget
There are a few things to remember when refilling your cartridge. It should be refilled before the cartridge is completely empty to avoid the chamber from drying out and clogging. Also, it is a good idea to let the printer cartridge sit for a few hours (or overnight) so that the pressure in the cartridge will stabilize.
Some printers, like newer Epson models, have a green chip on their ink cartridges which is visible by looking at your cartridge. They are often referred to as ขIntellidgeข cartridges. The chip keeps track of how often the cartridge is used and lets the computer know when the cartridge may be low or empty. As long as you reset the chip, refilling the cartridge with ink from a refill kit will not be a problem. A resetting tool can be used to reset the memory on the chip. This allows the printer to recognize the cartridge as being full which makes printing with a refilled cartridge possible.
Refilling your own ink cartridge is easy, good for the environment, and very good for your pocket.
Marisa Pellegrino

About The Author

A recent grad from Concordia University’s English Department, Marisa uses her computer technology skills along side her writing skills to be the webmaster for Sharing her interest and expertise about ink jet refill kits has helped convince many of the advantages of refilling rather than discarding empty cartridges. Marissa can be reached at

This article was posted on June 22, 2004

by Marisa Pellegrino

An Overview Of Pay Per Click Search Engine Fundame

An Overview Of Pay Per Click Search Engine Fundamentals

by: Kirk Bannerman

Forbes magazine has reported that pay per click ad sales are expected to increase to at least $8 billion by 2008.

The three fundamental core elements that form the basis of a successful pay per click advertising program are constant monitoring, analysis, and refinement.

Pay per click search engines offer a way to buy your way to the top of search results for any term you wish. With proper management, and a clear focus, pay per click search engines can offer some of the most well targeted and economical advertising on the Internet.

Pay per click advertising works through a bidding process, and the ads appear prominently on the results pages of search engines such as Google and Yahoo. The highest bidder for a particular word or phrase receives top placement, and depending on the engine, the top three to five bidders also generally also receive placement on the first page of unpaid search results.

Fundamental questions to be addressed when formulating a pay per click search engine strategy should include the following:

When is the top pay per click bid necessary for highest conversion, and when will bidding for a second or third place position create a more attractive return on investment (ROI)?

How can you keep your PPC bids from cannibalizing your search efforts on other (non pay per click) search engines?

What percentage of your pay per click budget should go to each search engine?

Does either Google Adwords or Overture work better for your particular product or service? Or, perhaps neither one is appropriate from a return on investment (ROI) perspective.

It is of critical importance to focus sharply on identifying the search terms that convert most frequently for your particular site, eliminating those that don’t perform, and most importantly, calculating and maximizing your return on investment.

The cost structure of pay per click is actiondriven and each time a user clicks your ad, the pay per click engine deducts the amount of your current bid from your account. Pay per click offers a high level of assurance that your ad is reaching the proper target.

Pay per click campaigns, however, are not perfect. Without CONSTANT monitoring, you sometimes risk incurring advertising costs that can spiral out of control, focusing on terms that don’t convert well for your product or services, or falling way down in position during a bidding war.

PPC advertising can be a great help to a siteกs success, but only with very close supervision and a thorough knowledge of the unique characteristics of each PPC search engine.

About The Author

Kirk Bannerman operates his own successful home based business and also coaches others seeking to start their own home based business. For more information visit his website at

Proven Work At Home Business for more details.

This article was posted on January 25

by Kirk Bannerman

Google is Quickly Changing…

Google is Quickly Changing…

by: Martin Lemieux

Google is quickly changing…

With the big buzz of Novembers fall within Google comes a newly indexed database…

Did Google do something bad to our great placements? No I don’t think so and hereกs why.

While people are screaming for help and wondering what went wrong, Iกve noticed a MASSIVE shift in page ranking.

If you look at top placements at the moment, according to Scroogle, most of the ecommerce search terms got hit really hard. A lot of the top 100 placements were vanishing and quickly.

Now on the other hand, less impressive and especially smaller ranking sites have been bumped up top. I firmly believe this is all because of Googleกs ‘refreshingก their memory and possibly starting to take on web site IDกs with 5 characters plus.

What I mean by that is the ability for Google to index more than 3.2 Billion web sites. Adding another character to the already large 4Idกs deticated to each site indexed will allow Google to add a whole other list of sites within their database.

Now I could be wrong on that one but hereกs another phenomenon going on. Iกve been talking to other ecommerce web sites and helping them gain better rankings. Itกs been a while since theyกve had their Page Rank change within their site. Working real hard as I instructed, they have followed all the rules and attempted to boost their page ranks.

Up until now, nothing has changed and people are loosing their ranks within Google since Novembers algorythim change.

Around a week ago Iกve been getting calls left right and center about page ranks boosting like I’ve never seen.

The previous scare before this November change went something like this. Google stopped indexing more than 3 levels within your site. Ex.

I affirm to you this: its pure baloney, more sites now have better PR ratings within their entire site than ever before. I believe that Google is rewarding most great resources online before taking on more listings within their index.

As towards se placements, I also took a major hit for my better search engine placements but a couple of days ago that started to all change. It almost seems as though Google wanted to take out the top placement companies in order to thoroughly crawl through all their information before letting them get back in the game.

I say this because one of my top placements was sitting at #1 for a long time. Since this November change, it immediately dropped to #181 and didn’t move one single number for over 3 weeks. To my knowledge, thatกs a little strange. All of a sudden, my site stats recorded Google browsing through all my 600+ pages and presto, my site is back in the game, just like that.

In Conclusion:

It seems to me that we’re all just lined up to sign an application for better search engine placements. The question isn’t if your site will get back in shape, itกs a question of when your number will be called.

Have a little faith and a little patience and you too will rise again! Just keep doing what youกve been doing all along and don’t worry about falling down. The ones who get back up are always the ones on top in the end.

About The Author

Martin Lemieux is a young entrepreneur leading the field in Marketing for Canadians. Having been online since 1991, he knows his stuff when it comes to online marketing.

Affordable Web Design & Web Site Marketing

ASES Advertising Search Engine Services

RePrint Rights: You may use this article within your web site ONLY if it remains intact with everything included!

This article was posted on December 06, 2003

by Martin Lemieux

Team Up With Your Competitors

Team Up With Your Competitors

by: Terence Tan

Pay per click search engines are a great way to get targeted traffic quickly. The only problem is that as the search terms get more popular, the price of each click through rises. It is very sad to watch your top ranking fall off the first page into obscurity as the cost per click rises out of your budget.

One way to get around this is to team up with a few of the กcompetitorsก you find bidding on the same term. The idea is that if 10 people agree to cooperate to create a new page listing their ten web sites prominently, sort of like another search results page (which you can call a directory of top 10 sites in your topic), you can pool your resources and pay to get this page listed as the top search result for your desired keyword.

This will price the top ranking spot out of the budget of other bidders for the keyword and ensure a top ranking for this page. Provided you make the description of the new page interesting, most surfers will definitely click on the top ranked listings in each search and see all ten of your links.

So while you have to share the top ranking with 9 other webmasters, you are assured that you won’t be squeezed of the top search results page by the thousands of other people trying to bid for the same keyword.

Cooperate with some competitors for an unfair advantage over the rest.

About The Author

Terence Tan is the founder of, a website dedicated towards the development of Multi Level Affiliate Programs as an alternative system of business. Visit to learn how MLAPs can multiply your affiliate referral commissions.

(Please feel free to to freely reproduce and distribute this article, so long as it is reproduced in full, including the hyperlinks, and no modification is made).

This article was posted on October 12, 2003

by Terence Tan

Pay Per Click Advertising For Home Business Owners

Pay Per Click Advertising For Home Business Owners

by: Kevin OกHara

The biggest stumbling block for most home business owners is marketing their business. Most will start at free to post FFA pages and safelists. Most free advertising will never be seen by anyone and as a result business owners get discouraged and quit.

Pay Per Click search engines are one of the most effective tools you can use to bring quick targeted traffic to your site. With payperclick search engines, you pay every time a visitor clicks on your link, anything from a few cents to a few dollars. Lets say you have a site that sells camping gear and you want to rank in the top ten in the search engines for the term camping gear. To be ranked in one of the top ten spots in the free search engines, youกd probably be looking at several months’ minimum, if ever. But in the payperclick search engine you can grab a top ten spot anytime you want. Thatกs because all you have to do is see how much the person who has the position you want is paying per click, and simply outbid them by paying one penny more. Then when your potential customer searches for the term camping gear your link will show up as one of the top 10 listings on the search results page. Each time someone clicks on your link, youกll pay however much you have bid for that position.

The advantages of bidding on keywords with pay perclicks are that you get highly targeted advertising, because you only pay when someone actually clicks through to your site. Your listing get posted quickly and you can start profiting from increased traffic almost immediately. In order to be in one of the top ten positions, all you have to do is outbid your competitors, which is only a matter of a penny more per click.

Done right, payperclick advertising can be very profitable and to help you ensure your campaigns are profitable avoid keywords that are too general. General keywords will attract a lot of traffic but drive up the cost of your pay per click campaign and convert very few visitors to sales because general search terms aren’t specific enough or in very high demand. Try using keyword phrases, two or three words that pertain to your business. Use any search term suggestion tool and put in your keyword. The results will show your term, how many times it has been searched and also show many different variations. Try to pick one that is more specific to what you’re trying to advertise using two or three words. That will lower you’re cost and be more targeted. The money you save by doing this will enable you to bid on more keywords and you can still get the same exposure without competing for the expensive terms.

About The Author

Kevin OกHara

President and owner

This article was posted on November 20, 2004

by Kevin OกHara